Category: Marketing

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OpenAI Faces Leadership Change as Data Center Chief Chris Malone Departs

OpenAI’s former head of data centers, Chris Malone, has departed the artificial intelligence company following a recent reorganisation of its infrastructure operations, adding to a series of senior leadership changes across the organisation. According to a report by The Wall Street Journal, Malone’s departure comes just over a year after he joined OpenAI in March...

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NODWIN Gaming announces SpaceFest; India’s first dedicated Space, Science & Sci-fi festival, backed by Maharashtra Government

NODWIN Gaming, a global leader in new-age youth entertainment, gaming and esports, announced the launch of SpaceFest during the press conference held at Trident, Mumbai. Backed by the Government of Maharashtra, it will be India’s first large-scale event dedicated to space, science, innovation and space-inspired pop culture, aiming to create a platform that brings knowledge...

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Macis Group Expands Media Footprint with Five New News Channels, 2,500+ Jobs

A new media network is set to launch its news broadcasting landscape across India, with Macis Group of Companies gearing up to launch five satellite News & Current Affairs channels and create more than 2’500 direct and indirect job opportunities in the media, technical and operational sectors. Founded by Chairman Madhaw Ciran, Macis Group has...

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Myntra’s M-Now Launches ‘Bhai Code’ Campaign for Raksha Bandhan, Celebrating Last-Minute Gifting and Sibling Banter

This Raksha Bandhan, Myntra is celebrating siblinghood with its latest campaign ‘Bhai Code’ for M-Now. Rooted in Rakhi rituals and sibling dynamics, the campaign captures the banter and warmth of the occasion while highlighting M-Now’s selection across fashion, beauty, and gifting. Through a playful creative lens, the lead film explores the Bhai Code, a humorous...

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Project Agora Unveils Realize+ to Power Agentic AI Performance Marketing

Project Agora has unveiled Realize+, the latest evolution of its performance marketing platform, Realize, designed to help advertisers scale conversions beyond traditional search and social channels through agentic AI. Realize combines premium publisher, OEM and app inventory with first-party data and AI trained on signals from more than 600 million daily active users globally. The...

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Comic Con India, the greatest pop culture celebration is back with Vizag debuting as the first host city

Comic Con India is set to begin its 2026–27 season in Visakhapatnam (Vizag) on 10th and11th ofOctober 2026 at Kalam Convention Centre, bringing India’s biggest pop culture celebration to the city for the first time. The Vizag edition will mark the beginning of Comic Con India, which will travel to cities across the country in...

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Prime Video Sets September 25 as Global Premiere for Don’t Be Shy, a Young Adult Romantic Comedy Film Produced by Alia Bhatt and Shaheen Bhatt’s Eternal Sunshine Productions

Prime Video, India’s largest streaming service for exclusive Originals, has announced September 25 as the worldwide premiere of its upcoming Prime Original Movie, Don’t Be Shy. Written and directed by Sreeti Mukerji, produced by Alia Bhatt and Shaheen Bhatt, under the banner of Eternal Sunshine Productions, and co-produced by Grishma Shah and Vikesh Bhutani, the...

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Jashanmal Unveils #BackToBrilliance Campaign Ahead of the New School Year

As families across the UAE prepare for the new academic year, Jashanmal has launched its #BackToBrilliance #BackToSchool product-focused campaign, bringing together a curated collection of premium backpacks, lunch solutions, hydration products and school essentials from trusted international brands. The campaign is supported by an integrated marketing programme spanning radio, digital and social media, influencer collaborations,...

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Urban Company and Unicommerce Extend Partnership Across UAE and Saudi Arabia

Urban Company’s Middle East arm has partnered with Unicommerce, an AI-powered e-commerce enablement SaaS platform, to support its e-commerce operations across Saudi Arabia and the United Arab Emirates. As Urban Company expands its footprint across the Middle East, it will leverage Unicommerce’s flagship platform, Uniware, to manage inventory and fulfilment operations supporting its at-home service...

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RAKEZ Partners with RICH to Strengthen Integrated Marketing and Growth

Ras Al Khaimah Economic Zone (RAKEZ) has appointed Dubai-based outsourced marketing agency RICH as its marketing partner, expanding the agency’s growing portfolio across the UAE. Under the new mandate, RICH will support RAKEZ across its integrated marketing requirements, including strategic planning, creative development, digital campaigns, content, video production and wider marketing communications. The partnership will...