Anchorpoint Names Vivien Choi as Branding and Communications Lead in Hong Kong

Anchorpoint has appointed financial technology communications veteran Vivien Choi as its new Branding and Communications Lead in Hong Kong.

In her new role, Choi will oversee corporate communications, brand strategy, event management and market positioning for the Hong Kong-licensed stablecoin issuer.

Choi Brings Fintech Communications Experience

Choi joins Anchorpoint from digital asset custodian Hex Trust, bringing experience across marketing and communications within the financial technology and digital asset sectors.

Her professional background also includes key marketing and communications roles at digital asset platforms OSL and OKX. Earlier in her career, she gained public relations agency experience with WE Communications.

Her experience across both agency and in-house roles will support her mandate at Anchorpoint as the company develops its brand and communications strategy in Hong Kong.

Focus on Brand and Market Positioning

As Branding and Communications Lead, Choi will be responsible for shaping Anchorpoint’s corporate communications and strengthening the company’s market positioning.

Her remit will also cover brand strategy and event management, with a focus on communicating the company’s proposition to stakeholders in the evolving financial technology and digital asset landscape.

Commenting on her appointment, Choi said, “Great brands aren’t built by talking about technology. They’re built by helping people see possibility, understand value, and develop trust. When innovation is communicated with clarity and purpose, adoption becomes a natural outcome.”

Choi’s appointment adds dedicated communications leadership to Anchorpoint as the company continues to build its presence in Hong Kong’s financial technology and digital asset market.