S8UL, a global name in esports and gaming content, has onboarded YouTube as an Official Partner for its Esports World Cup (EWC) 2026 campaign, marking a full-circle moment for the organization. The collaboration will bring the creator community to the forefront through a series of on-ground and digital activations that offer fans unprecedented access to...
ZEE Entertainment has elevated Ali Zaidi as Territory Head MENA, entrusting the seasoned media executive with leading ZEE5 Global’s growth strategy across the Middle East and North Africa. The appointment underscores the company’s commitment to strengthening its regional footprint while expanding its portfolio of South Asian and Arabic entertainment offerings. In his expanded role, Zaidi...
Reinforcing its long-term commitment to gaming and India’s rapidly growing Gen Z community, global technology brand OnePlus today announced the third edition of Campus Dominate 2026, its nationwide collegiate esports initiative designed to bring competitive gaming directly to university campuses across the country. The biggest edition yet, Campus Dominate 2026 will travel across 16 universities...
Football icon Lionel Messi has joined forces with one of Marvel’s most beloved superheroes in a new promotional campaign for Spider-Man: Brand New Day, blending football, pop culture and superhero storytelling ahead of the FIFA World Cup 2026 knockout stage. The 39-second campaign presents a playful crossover that imagines Messi searching for his favourite superhero...
PBPartners, the PoSP (Point of Sales Person) platform from Policybazaar, has completed five years of operations by achieving significant milestones in insurance distribution and entrepreneurship. The company has built a network of over 5 lakh partners, issued more than 8.4 million insurance policies and expanded its presence to 703 cities across India. The achievement underscores...
Equiti Group has launched a new FIFA World Cup campaign that moves beyond conventional football advertising, using emotion, storytelling and optimism to connect with audiences across the MENA and Central Africa regions. Built around the message, “Anything can happen. The next great story starts here,” the campaign draws parallels between football’s unpredictable moments and the...
Flipkart has launched a new campaign for its GOAT Sale, turning an unlikely internet sensation into the face of its biggest shopping event. Leading the campaign is Don, the albino buffalo who recently captured public attention after surviving an extraordinary stroke of luck, making him the perfect ambassador for a sale built around unbeatable offers....
POVA 8, the boldest smartphone from POVA yet, will be officially on sale starting tomorrow across India. Bringing together a cool design, the expressive ALIVE Matrix, an industry-leading 8000mAh battery and intelligent triple-chipset connectivity, POVA 8 is built for consumers who refuse to settle for ordinary. POVA has always believed that a smartphone should be...
In a notable development within the digital advertising industry, Gandharv Sachdeva, Country Head – India at Hybrid AdTech India, is set to conclude his journey with the organization, marking the end of an impactful leadership chapter. Over the course of his tenure, Gandharv played a pivotal role in strengthening Hybrid’s positioning within India’s evolving adtech...
Indian premium elevator manufacturer HYBON has partnered with Italian luxury lifestyle brand Tonino Lamborghini to introduce an exclusive luxury elevator collection in India, marking the brand’s first venture into the vertical mobility segment. Alongside the launch, HYBON announced an investment of ₹100 crore (approximately US$11.7 million) to strengthen its presence in India’s premium luxury elevator...
