Imagicaa, one of India’s largest theme parks, is inviting travellers to look beyond the usual monsoon road trips to scenic hill stations and discover a different kind of rainy-day escape through its latest campaign, ‘Baarish Mein Magic.’ To bring the campaign to life, the brand has launched a new digital film across its social channels,...
Week 6 of the Esports World Cup (EWC) 2026 has concluded, and after an incredible weekend of competition, the stage is now set for the final week of the tournament. Four champions were crowned across Rocket League, PUBG Mobile, Rainbow Six Siege, and Chess, while the Club Championship race saw Team Falcons reclaim the top...
Eight years after entering the travel space, Adotrip is no longer positioning itself simply as an online travel platform. The company is now building a broader travel ecosystem-bringing together technology, bookings, curated experiences, B2B partnerships and destination-led travel solutions under one roof. What began in 2018 as a platform focused on travel content and discovery...
WPP Media has been appointed as the media agency for Waymo, Alphabet’s autonomous driving company, across North America and the Europe, Middle East and Africa (EMEA) region. Under the new partnership, WPP Media will oversee media strategy, planning and buying for Waymo across both regions. The appointment comes as the autonomous mobility company prepares to...
The Indian Railway Catering and Tourism Corporation (IRCTC) has awarded train branding advertising rights for the Lucknow–Delhi–Lucknow Tejas Express to Sprite for six months, making it the first train in India to be named after a brand. As part of the arrangement, the IRCTC Tejas Express, operating as Train 82501/82502, will be announced as the...
Akiki London, the contemporary handbag label by Bagzone Lifestyles Pvt. Ltd., has expanded its retail presence across North India with three operational retail destinations a bold, design-led kiosk at DLF Mall of India, Noida, a full standalone store at Summit Plaza, Gurugram, and a kiosk at Lulu Mall, Lucknow. These stores have been open and...
Dubai businessman and Vice Chairman of Danube Group, Anis Sajan, brought together more than 400 family members and close friends from across the world for a spectacular two-day destination celebration marking the engagement of his son, Sahil Sajan, Director of Milano by Danube, to Hana Khan in Salalah, Oman. It was a grandeur of a...
WebEngage, a leading SaaS provider of Customer Data Platform and Engagement products, has partnered with Wonderchef, India’s leading premium kitchenware and appliance brand, to power its customer engagement strategy through data-driven personalization and intelligent lifecycle automation. As consumers increasingly expect relevant and seamless interactions across channels, Wonderchef is leveraging WebEngage’s platform to create highly personalized...
Apple India has appointed Prasidha Menon as Head of Product Communications, strengthening its communications leadership in the Indian market. Based in Mumbai, Menon took on the role in July 2026. Menon joins Apple with more than 18 years of experience across communications, brand marketing and product communications. Extensive Communications Experience Before joining Apple, Menon was...
Vertex Group has appointed Tanya Singh as Global Vice President – Marketing & Communications, strengthening its global leadership team and reinforcing its focus on brand growth, strategic communications and market positioning. Leading Global Marketing and Communications In her new role, Singh will lead the company’s global marketing and communications initiatives, with a focus on strengthening...
