Dabur India Ltd has reported a strong financial performance, posting a 16% increase in net profit to ₹362 crore in its latest quarterly results. The FMCG major’s growth reflects resilient consumer demand, strong brand performance, and continued focus on expanding its product portfolio across key categories. The results highlight Dabur’s ability to maintain momentum in...
Artificial intelligence is rapidly transforming how brands measure performance and respond to market dynamics, according to a new report by WARC. The study highlights how AI-powered measurement tools are enabling marketers to make faster, more informed, and highly responsive business decisions in an increasingly data-driven landscape. As consumer behaviour evolves in real time, brands are...
Enamor has signed Taapsee Pannu as its brand ambassador. The collaboration reflects the brand’s focus on aligning with a personality that embodies confidence, authenticity, and modern femininity. A Strategic Brand Association With this partnership, Enamor aims to amplify its positioning in the innerwear and athleisure segment. Taapsee Pannu’s association is expected to: The move highlights...
Myntra has elevated Puja Rizal to the role of Deputy Director – Brand Partnerships & Monetisation. The promotion reflects Myntra’s continued focus on strengthening its brand ecosystem and driving new revenue streams through partnerships. A Strategic Elevation Puja Rizal’s elevation comes at a time when Myntra is expanding its focus on brand collaborations and monetisation...
Al-Futtaim Toyota has launched its latest campaign, ‘The Accidental Icon’, resonating deeply with both UAE nationals and residents. The campaign celebrates the enduring legacy of Toyota vehicles while highlighting their role in everyday life across generations. A Campaign Rooted in Emotion At its core, ‘The Accidental Icon’ is a tribute to how certain vehicles unintentionally...
Eeken by House of Paragon has launched a new digital-first campaign aimed at strengthening its online presence and deepening engagement with modern audiences. The initiative reflects the brand’s shift toward a more agile, content-led marketing approach in a rapidly digitising landscape. A Digital-First Approach With consumers increasingly spending time on digital platforms, Eeken’s latest campaign...
Karan Johar made a striking debut at the Met Gala 2026, dressed in an opulent ensemble by Manish Malhotra. The appearance marked a significant crossover of Indian cinema and fashion onto one of the world’s most prestigious red carpets. Johar’s look not only celebrated Indian craftsmanship but also positioned him among the evening’s most talked-about...
Leadership move aimed at strengthening its digital capabilities, The Coca-Cola Company has elevated Siddharth Subramanian to the role of Director – Marketing, Digital Commerce. The promotion reflects Coca-Cola’s growing focus on building a robust digital ecosystem to drive consumer engagement and business growth. A Step Towards Digital-First Growth As consumer behaviour continues to shift toward...
AdCounty Media India Ltd. celebrates nine years within the AdTech ecosystem. Their journey thus far is marked by their successful listing on the BSE and the development of the company into a product-led ATech business. The company has taken the momentum of year eight and has transitioned from being a performance-driven company focused on service...
Art-E Mediatech has secured the creative mandate for IndiaMART. The partnership marks a strategic step for IndiaMART as it looks to strengthen its brand communication and deepen engagement with businesses across India. A Strategic Creative Partnership With this mandate, Art-E Mediatech will be responsible for driving creative strategy, campaign development, and brand communication for IndiaMART....
