Category: Marketing

Post

When a Name Becomes a Trap: Consumer Trust in India’s D2C Fashion Boom

Anuj Mundhra, Founder, Chairman & Managing Director, Nandani Creation Limited (Brand: Jaipur Kurti) India’s D2C fashion market is witnessing a tremendous rise. Ethnic, everyday fashion and accessories are selling beyond metro cities and providing opportunities for homegrown labels and plenty of choice to customers. However, this has come at the cost of similarity in brand...

Post

Skyscanner Becomes Title Sponsor of JioStar’s Jeeto Dhan Dhana Dhan for India-West Indies T20Is

JioStar has announced global travel app Skyscanner as the Title Sponsor of its popular predict-and-win fan engagement contest, Jeeto Dhan Dhana Dhan, for the upcoming T20I series between India and West Indies. The partnership will add a travel-focused rewards layer to the free-to-play contest on JioHotstar, giving viewers an opportunity to win Skyscanner travel vouchers...

Post

Mia by Tanishq and Aneet Padda Spotlight Self-Purchase in ‘Precious, Every Day’

Mia by Tanishq has rolled out a new film under its ‘Precious, Every Day’ platform, featuring brand face Aneet Padda. Launched last year, the platform is built around the idea that feeling precious does not need to be limited to special occasions. The latest film extends the platform’s proposition to self-purchase, encouraging women to buy...

Post

Middle East Loyalty Market Set to Reach US$5.6 Billion as Loylogic Brings Loyalty Programs: The Complete Masterclass™ to Dubai

The Middle East’s loyalty economy is entering a period of rapid transformation, with the regional market growing 15.1% year-on-year, and forecast to reach US$5.6 billion by 2030. As brands across the UAE, Saudi Arabia and the wider region move beyond traditional points-based programmes towards AI-powered personalization, embedded rewards and payment-linked ecosystems, Loylogic, Epsilon and Loyalty & Reward...

Post

Dharavi Gets Its Anthem: ‘Dharavi Ka Kal Bula Raha Hai’, Penned by Prasoon Joshi and Sung by Shankar Mahadevan

The Dharavi Redevelopment Project (DRP) entered a new chapter on this Gandhi Jayanti when Maharashtra Chief Minister Shri Devendra Fadnavis unveiled an anthem dedicated to Dharavi. Written by Poet, Thinker, Brand Visionary, Padmashri Prasoon Joshi, and composed and sung by Padmashri Doctor Shankar Mahadevan, ‘Dharavi Ka Kal Bula Raha Hai’ celebrates the people, enterprise and...

Post

KISNA Diamond and Gold Jewellery Rolls Out Nationwide ‘Shop Sparkle Win’ Campaign

KISNA Diamond and Gold Jewellery, one of India’s foremost jewellery brands, has rolled out its nationwide KISNA Shop Sparkle Win Campaign ’26 across 218 cities in 24 states, offering customers the opportunity to win 823 vehicles, comprising 247 cars and 576 scooters, during the festive season. Customers receive one lucky draw coupon on diamond jewellery...

Post

Raymond Lifestyle appoints Publicis Groupe India as first-ever integrated marketing partner

Raymond Lifestyle Limited, one of India’s most iconic lifestyle and apparel companies, has appointed Publicis Groupe India as its first-ever integrated marketing partner in the country, across its entire portfolio of brands. The partnership brings together creative, media, performance marketing, CRM, digital, reputation and technology capabilities through a customised ‘Team One Thread’, comprising Saatchi &...

Post

LIA 2026: India Raises Win Count to 13 with Five More Statues

India added five more Statues across the ‘Creative Use of Data’ and ‘Production & Post’ categories at the 2026 edition of the London International Awards (LIA), taking the country’s total tally to 13 Statues so far. Leo won a Silver Statue in the ‘Creative Use of Data’ category for Acko’s ‘Tailor Test’. In the ‘Production...