Urban Company’s Middle East arm has partnered with Unicommerce, an AI-powered e-commerce enablement SaaS platform, to support its e-commerce operations across Saudi Arabia and the United Arab Emirates. As Urban Company expands its footprint across the Middle East, it will leverage Unicommerce’s flagship platform, Uniware, to manage inventory and fulfilment operations supporting its at-home service...
Ras Al Khaimah Economic Zone (RAKEZ) has appointed Dubai-based outsourced marketing agency RICH as its marketing partner, expanding the agency’s growing portfolio across the UAE. Under the new mandate, RICH will support RAKEZ across its integrated marketing requirements, including strategic planning, creative development, digital campaigns, content, video production and wider marketing communications. The partnership will...
WonderWorks Pvt. Ltd. today announced its association with the renowned Bollywood Actor – Shahid Kapoor as the Brand Ambassador for their Packaged Cake products Marketed under the brand ‘Ziggy’. The new campaign, built around the creative idea, “Sabko Chahiye Wohi Ek, Ziggy Donut Cake” brings alive Ziggy’s irresistible appeal in a playful and entertaining way....
Blue Machines AI, an advanced enterprise-grade Conversational AI platform, today announced the launch of Floe, its proprietary context-aware language detection model, designed to help AI agents determine not only which languages a customer is using, but whether the customer actually intends to change the language of the conversation. Built for India’s multilingual communication patterns, the...
Parle Products has unveiled the Monaco Anthem, a new music video featuring Orry, Chaar Diwari and The Siege, extending the brand’s latest ‘Sada Salty Raho’ campaign into music and popular culture. The anthem takes the campaign’s core message of individuality and self-expression and translates it into a music-led format, bringing together contemporary artists and cultural...
Nespresso UAE is set to release its latest global brand campaign on September 1, 2026, featuring cultural icon and new Global Brand Ambassador Dua Lipa. Developed in partnership with Publicis Groupe’s LEO Constellations, the campaign explores coffee as both a familiar ritual and an invitation to discover new experiences. Dua Lipa Reimagines “What Else?” At...
Imagicaa, one of India’s largest theme parks, is inviting travellers to look beyond the usual monsoon road trips to scenic hill stations and discover a different kind of rainy-day escape through its latest campaign, ‘Baarish Mein Magic.’ To bring the campaign to life, the brand has launched a new digital film across its social channels,...
Week 6 of the Esports World Cup (EWC) 2026 has concluded, and after an incredible weekend of competition, the stage is now set for the final week of the tournament. Four champions were crowned across Rocket League, PUBG Mobile, Rainbow Six Siege, and Chess, while the Club Championship race saw Team Falcons reclaim the top...
Eight years after entering the travel space, Adotrip is no longer positioning itself simply as an online travel platform. The company is now building a broader travel ecosystem-bringing together technology, bookings, curated experiences, B2B partnerships and destination-led travel solutions under one roof. What began in 2018 as a platform focused on travel content and discovery...
WPP Media has been appointed as the media agency for Waymo, Alphabet’s autonomous driving company, across North America and the Europe, Middle East and Africa (EMEA) region. Under the new partnership, WPP Media will oversee media strategy, planning and buying for Waymo across both regions. The appointment comes as the autonomous mobility company prepares to...
