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TCS Partners with European T20 Premier League to Drive Digital Transformation

The European T20 Premier League (ETPL) has partnered with Tata Consultancy Services (TCS) as its Digital Transformation Partner under a multi-year agreement, bringing technology and AI to the centre of the league’s plans for its inaugural season. Under the partnership, TCS and ETPL will collaborate on developing an AI-powered digital ecosystem spanning fan engagement, commercial...

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Prime Video Announces September 4 as the Worldwide Premiere Date of its Musical Drama Jagamae Sangeetham, Starring Prakash Raj, Madhubala, and Meka Srikanth

Prime Video, India’s largest streaming service for exclusive Originals, has announced September 4 as the worldwide premiere of its upcoming Prime Original series in Telugu, Jagamae Sangeetham. Inspired by Prime Video’s Original Hindi series Bandish Bandits, Jagamae Sangeetham is created and directed by Palnati Surya Pratap and produced by Sushmita Konidela. The musical drama is...

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The Traitors S2 Rises to the Top! Season 2 of the Captivating Reality Series Becomes Prime Video’s No. 1 Non-English Title Worldwide in Launch Week

Prime Video, India’s largest streaming service for exclusive Originals, announced that Season 2 of The Traitors has emerged as the No. 1 non-English title worldwide on the service in its launch week. Following its premiere on August 13, the series also ranked among the Top 10 Prime Original series worldwide, drawing audiences into the gripping...

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Zoho Appoints Blue Ocean Corporation as Official Training Partner in Dubai

Global technology company Zoho Corp has entered into a strategic partnership with Blue Ocean Corporation, naming the training and consulting company an official Zoho training partner and certifier. The partnership aims to help students, working professionals and partners build practical expertise in Zoho solutions while earning official certifications that can strengthen their professional credentials. Training...

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The Return of the Classic Watch: Why Men Are Reinvesting in Timeless Accessories

Timex has partnered with modern American menswear brand Todd Snyder to reimagine the iconic 1960s Marlin for Spring/Summer 2026. Designed exclusively for Todd Snyder’s runway show, the Timex x Todd Snyder Marlin Mesh pairs the classic 34mm stainless-steel Marlin case with a high-polished mesh bracelet inspired by one of Todd’s favourite vintage watches. Available in...

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Esports Foundation Postpones Inaugural Esports Nations Cup to November 2027

The Esports Foundation (EF) today announced that the inaugural Esports Nations Cup (ENC), originally scheduled to take place in November 2026 in Riyadh, will be postponed to November 2027, following ongoing assessment of the wider regional situation, and after consultation with key stakeholders. Given ENC’s unprecedented international scale and the uncertainty created by the wider...

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Baazar Kolkata Brings Kartik Aaryan On Board as Brand Ambassador

Baazar Kolkata has appointed actor Kartik Aaryan as its brand ambassador as the value retailer marks its 25th year and expands its store network to 250 outlets across 13 states. The association comes as Baazar Retail, which operates Baazar Kolkata, continues to expand beyond its eastern India base. The retailer offers fashion, lifestyle and home...

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SOCIALEYEZ Adds UAE Space Agency to Its Growing Client Roster

SOCIALEYEZ has welcomed the UAE Space Agency as a new client, adding another government and future-focused organisation to its growing portfolio. The partnership further strengthens the agency’s presence across the space, technology and innovation sectors, while supporting its continued growth in areas aligned with the UAE’s future ambitions. Partnership to Focus on Digital Communications Under...

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Jordan Ahli Bank Launches Jordan’s First ‘Rent Now, Pay Later’ Service

Jordan Ahli Bank has launched the Kingdom’s first-of-its-kind ‘Rent Now, Pay Later’ service in the banking sector, offering customers a flexible way to finance residential rental payments. The initiative reflects the bank’s focus on developing practical banking solutions that respond to customers’ changing needs and lifestyles. Flexible Financing for Residential Rent Available through the ahli...

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Flipkart’s Obituary-Style Print Ad Triggers Debate Over Brand Sensitivity

Flipkart’s latest print advertisement promoting its Freedom Sale has sparked a conversation online after adopting the visual language of a newspaper obituary page despite featuring people who are still alive. The advertisement, which appeared in Mumbai Mirror, features photographs of individuals alongside their names, ages and obituary-style messages. At first glance, the creative resembles a...