Artificial intelligence is rapidly reshaping the modern workplace, but the role of leadership is evolving alongside it. In today’s AI-driven economy, leaders are no longer judged solely by how effectively they manage people they are increasingly evaluated by how well they understand, guide, and leverage AI systems through strategic prompting. As generative AI tools become...
MERED has unveiled a floating sales gallery on Al Reem Island in Abu Dhabi, introducing a distinctive experiential concept to the region’s luxury real estate market. The initiative reflects the growing trend of developers using immersive and design-led experiences to engage high-end property buyers and investors. Positioned on the waterfront, the floating gallery aims to...
ZEE5 has introduced ‘Cricket Darbar’, a new weekly show that combines cricket discussions with comedy, entertainment, and fan-driven culture. The initiative reflects the growing trend of sports content evolving beyond live matches into broader entertainment experiences designed for digital-first audiences. With cricket deeply embedded in India’s pop culture, the show aims to create a more...
Netflix has awarded its India media mandate to Omnicom Media Group’s Initiative. The partnership comes at a time when streaming platforms are intensifying competition for viewer attention in one of the world’s fastest-growing digital entertainment markets. The mandate is expected to cover media planning, buying, and strategic communication initiatives for Netflix across India. A Strategic...
The advertising landscape around IPL 2026 is witnessing a major shift, with Connected TV (CTV) emerging as a dominant platform for brand engagement and diversity. According to recent industry observations, Google has emerged as one of the most visible advertisers during the tournament, while CTV has outpaced traditional linear television in attracting a wider range...
Creambell Ice Cream has appointed Dentsu to handle its integrated media and creative mandate. The partnership marks a strategic step for Creambell as it looks to enhance its market presence and connect more effectively with consumers across India. A Unified Marketing Approach With this mandate, Dentsu will oversee both media planning and buying as well...
Porsche India has onboarded Ashutosh Dixit, who transitions from Audi AG, where he served as Director – Region China and Hong Kong. The appointment signals Porsche India’s continued focus on strengthening its leadership team as it expands its presence in the Indian market. A Strategic Leadership Addition Ashutosh Dixit brings with him extensive experience in...
Dubai Global News has secured a double victory at the prestigious MEA Markets Awards 2026. The achievement underscores the organisation’s growing influence and commitment to delivering high-quality journalism and innovative content across the Middle East and Africa. A Moment of Recognition Winning two accolades at the MEA Markets Awards highlights Dubai Global News’ ability to...
Nykaa has elevated Pearl Shah to the role of Senior Vice President, Owned Brands – Kay & Private Labels. The appointment highlights Nykaa’s continued focus on strengthening its in-house brand portfolio, a key driver of its long-term growth strategy. Strengthening Owned Brand Portfolio Nykaa’s owned brands, including Kay Beauty and its private label offerings, have...
Growing dominance in India’s OTT ecosystem, Netflix has emerged as the leading platform for Hindi streaming rights in 2025, according to the latest Ormax Stream Track report by Ormax Media. The findings highlight Netflix’s aggressive content acquisition strategy and its continued focus on strengthening its Hindi-language portfolio one of the most competitive segments in the...
