HK Group, a global leader in lab-grown diamond manufacturing, has launched a new brand re-defining India’s luxury landscape. Developed in strategic and creative partnership with independent brand consultancy OPEN Strategy & Design, Mayavé Jewellery positions lab-grown diamonds not as substitutes for mined stones, but as a category in their own right, one defined by creative...
The Public Relations and Communications Association Asia Pacific (PRCA APAC) has launched its Rising Professionals Network, bringing together emerging communications professionals from across the region to contribute to conversations around the future of the industry. Chaired by Noemie Viterale, Manager at APAC Advisors, the network brings together professionals from Singapore, the Philippines, Malaysia and Japan....
Every autumn has its colour, and this year it is unmistakably chocolate. At March14 Beauty Residence, Dubai’s trendiest destination for nails, brown has fast become the shade everyone is asking for, with clients booking in for everything from milky mocha to near-black cacao. It makes perfect sense. Brown sits somewhere between a nude and a statement:...
Two Brothers India Farms has launched Kranti Cookbook, a campaign and participatory AI platform created to rediscover, document and celebrate India’s culinary heritage. Developed by Glassbox, a Komerz company, the initiative directly challenges the lasting impact of colonial food engineering : the colonial-era economic policies that prioritised taxation, exports and commercial crops and influenced how...
FTA Global, a new-age marketing operating system company, today released its FTA Agent Readiness Study 2026, examining how prepared India’s ecommerce ecosystem is for the growing role of AI agents in product discovery, comparison and purchase journeys. The study found that AI agents successfully completed 358 of 450 shopping tasks, or 80%, across 50 Indian...
Crocs has launched a new campaign under its global ‘Feel It All’ platform, featuring global brand ambassador KL Rahul alongside actor Dalip Tahil, creators Rida Tharana and Prish, and bodyguard Amin Khan. The campaign uses the festive season as a backdrop to explore different forms of celebration, self-expression and personal style, while highlighting Crocs’ approach...
Motorola has launched a 100% AI-created festive film ahead of Flipkart’s Big Billion Days sale, which begins on October 8. Built around the line ‘It’s the time to moto’, the campaign combines festive storytelling with product-focused moments across Motorola’s smartphone portfolio. Three Smartphones Take Centre Stage The film features the motorola edge 70 fusion, motorola...
Paul John Whisky, the Indian single malt brand from John Distilleries, has unveiled a new brand identity and packaging design centred on its connection to Indian craftsmanship and its origins in Goa. The new identity is built around the narrative ‘A Journey into Indian Craft’, with the refreshed packaging highlighting the people, places and influences...
PwC Middle East has inaugurated its Google Cloud AI Experience Zone in Riyadh, a dedicated space designed to help organisations across Saudi Arabia accelerate their artificial intelligence (AI) transformation journeys. Located at Laysen Valley, the regional headquarters of PwC Middle East, the AI Experience Zone will serve as a hub where clients can gain hands-on...
Ranveer Singh has joined Ray-Ban and Ray-Ban Meta as the brand’s first brand ambassador for India, marking a new chapter for the eyewear brand in the Indian market. Singh has had a long-standing relationship with Meta, with multiple collaborations over the years. His association with Ray-Ban brings together the brand’s heritage in self-expression and culture...
