Yash Raj Films (YRF) has announced a strategic investment in digital entertainment company Rusk Media as the two companies join forces to develop original animation and vertical micro-drama intellectual property (IP) aimed at Gen Z and Gen Alpha audiences. The collaboration reflects YRF’s continued expansion beyond traditional film production as it strengthens its presence in...
Primex Media Services, a leading media management and public relations agency in India, has been awarded the public relations mandate for Ajay’s Cafe, the rapidly expanding Quick Service Restaurant (QSR) chain known for its burgers and cold coffee offerings. Under the mandate, Primex Media Services will manage Ajay’s Cafe’s strategic communications, media relations and brand...
For decades, luxury brands looked toward Paris, Milan, London, New York, and Hong Kong as the epicentres of global luxury consumption. Today, however, a significant shift is underway. According to Deloitte’s Global Powers of Luxury 2026 report, the Middle East has emerged as the world’s third-largest engine for luxury consumption growth, with Dubai and Riyadh...
Snowflake brought enterprise AI adoption into focus during its ME Data for Breakfast event, where industry leaders, technology experts, and business decision-makers gathered to discuss how artificial intelligence and modern data infrastructure are reshaping organisations across the Middle East. The event highlighted the growing urgency among enterprises to move beyond AI experimentation and toward scalable...
ImagiNxt 2026, India’s Festival of Technology & Innovation, will convene leaders across technology, policy, startups, science and capital at the Jio World Convention Centre, Mumbai, on 22-23 May 2026. The event will feature keynote addresses by Dr. Jitendra Singh, Hon’ble Minister of State of the Department of Science and Technology and the Prime Minister’s Office,...
Akash Ambani has officially been appointed Managing Director of Jio Platforms, marking a significant leadership transition as the company prepares for its anticipated public market debut. The appointment signals the next phase of growth and strategic expansion for one of India’s largest digital and technology ecosystems. The move also highlights Reliance Industries’ broader succession planning...
Laura Bashraheel has been promoted to the role of Head of PR & Communications at Johnson Controls Arabia. The move highlights the company’s focus on strengthening its communications strategy and enhancing brand positioning across the region. A Strategic Leadership Promotion Laura Bashraheel’s elevation comes as Johnson Controls Arabia continues to expand its presence in the...
Perfetti Van Melle has appointed Black White Orange as the official licensing partner for its iconic brand Chupa Chups in India. The partnership aims to unlock new growth avenues by extending Chupa Chups into lifestyle, merchandise, and consumer product categories, leveraging its strong brand recall and youthful appeal. Expanding Beyond Confectionery Chupa Chups, known globally...
What started as a supply hiccup has now fizzed into a full-blown internet moment. A reported shortage of Diet Coke has taken over social media feeds, with users turning panic into punchlines and frustration into viral content. From witty one-liners to dramatic “end-of-the-world” memes, the internet is doing what it does best turning everyday chaos...
Omnicom Advertising has partnered with Google to introduce an AI-led creative intelligence system across the Middle East. The initiative is aimed at transforming how brands conceptualise, execute, and optimise campaigns in an increasingly digital-first ecosystem. The rollout underscores the Middle East’s rising importance as a hub for innovation-led marketing and data-driven decision-making. Driving the Next...
