HK Group, a global leader in lab-grown diamond manufacturing, has launched a new brand re-defining India’s luxury landscape. Developed in strategic and creative partnership with independent brand consultancy OPEN Strategy & Design, Mayavé Jewellery positions lab-grown diamonds not as substitutes for mined stones, but as a category in their own right, one defined by creative...
The Public Relations and Communications Association Asia Pacific (PRCA APAC) has launched its Rising Professionals Network, bringing together emerging communications professionals from across the region to contribute to conversations around the future of the industry. Chaired by Noemie Viterale, Manager at APAC Advisors, the network brings together professionals from Singapore, the Philippines, Malaysia and Japan....
FTA Global, a new-age marketing operating system company, today released its FTA Agent Readiness Study 2026, examining how prepared India’s ecommerce ecosystem is for the growing role of AI agents in product discovery, comparison and purchase journeys. The study found that AI agents successfully completed 358 of 450 shopping tasks, or 80%, across 50 Indian...
Emporio Armani has appointed actor Farhan Akhtar as its brand ambassador for watches in India, bringing the actor on board as the face of its watches portfolio in the market. The partnership marks the launch of a new campaign featuring Akhtar in an advertising film, following an initial teaser shared on Instagram. Farhan Akhtar to...
Macis Group of Companies has unveiled the official logo of Macis Newsi, marking a significant milestone in its plans to launch a new multi-language news broadcasting network across India. The new identity represents the beginning of an ambitious broadcast venture comprising five News & Current Affairs channels – Kannada , English , Tamil , Telugu...
Motorola has launched a 100% AI-created festive film ahead of Flipkart’s Big Billion Days sale, which begins on October 8. Built around the line ‘It’s the time to moto’, the campaign combines festive storytelling with product-focused moments across Motorola’s smartphone portfolio. Three Smartphones Take Centre Stage The film features the motorola edge 70 fusion, motorola...
Paul John Whisky, the Indian single malt brand from John Distilleries, has unveiled a new brand identity and packaging design centred on its connection to Indian craftsmanship and its origins in Goa. The new identity is built around the narrative ‘A Journey into Indian Craft’, with the refreshed packaging highlighting the people, places and influences...
Abhinav Kumar, who became one of the most recognisable faces of Indian online advertising through Trivago’s India campaigns, has moved into the travel-tech space with the launch of Tripixo, a platform designed to help travel creators monetise their expertise. Tripixo has opened its creator beta, offering travel creators a way to turn the personalised advice...
Ranveer Singh has joined Ray-Ban and Ray-Ban Meta as the brand’s first brand ambassador for India, marking a new chapter for the eyewear brand in the Indian market. Singh has had a long-standing relationship with Meta, with multiple collaborations over the years. His association with Ray-Ban brings together the brand’s heritage in self-expression and culture...
PhonePe has unveiled its 10-year anniversary anthem film celebrating a decade of driving digital transformation and unlocking progress for over 70 crore registered users across the country. The campaign uses innovative data representation to express gratitude to the consumers who built the brand’s 10-year journey. The film features Shahu Supreme, holder of the Indian record...
