EkoStay, the homestay and villa rental operator with 175+ villas under management and eight years of operating experience, today announced the launch of Eko Estates, a new vertical that builds freehold villas in the Western Ghats and runs them on the owner’s behalf. The launch portfolio comprises six freehold villas at Kawnai, Igatpuri, 600 metres...
Media Rating Company (MRC) has appointed Ipsos in MENA to deliver Saudi Arabia’s first unified audience measurement currency for television and digital video. The appointment follows an evaluation involving industry stakeholders and marks a step towards a more comprehensive measurement framework for the Kingdom’s evolving media landscape. Announced on November 12, 2026, the new Integrated...
Toaster INSEA and Shoojit Sircar, the director behind Piku, October and Vicky Donor, have teamed up on a new short film for Google Search AI Mode. The two-minute film was directed by Sircar and written by Ira G, Chief Creative Officer of Toaster INSEA and dialogue writer of the Netflix series Class and Feels Like...
The price war most brands are losing today was decided years before the first discount was offered. This is not where the story is usually told. The usual telling starts at the point of commercial pressure: a sales team facing a quarterly number it cannot reach without matching the competitor’s offer, a margin that narrows...
The campaign and the brand are not the same investment, and the Indian market spent the last two decades treating them as if they were. A campaign has a beginning and an end. It runs for eight weeks, or twelve, and it is designed to produce a response within that window: a purchase, a footfall,...
Elitecon International Limited (NSE: ELITECON; BSE539533), a diversified FMCG enterprise, announced that it has signed an Exclusive Distribution Rights Agreement with Star Herb Pharma Company Limited, a Thailand-based manufacturer and exporter of beverages and dietary supplements, effective 10th November 2026. Under the agreement, Elitecon International becomes the sole and exclusive importer, marketer and distributor in...
Omnicom Media has secured a five-year global media agency-of-record (AOR) mandate from Lufthansa Group, bringing the airline group’s brand and performance media operations under a single agency partnership. The appointment will take effect on January 1, 2027. The mandate covers Lufthansa Group’s key airline brands, including Lufthansa, SWISS, Austrian Airlines and Brussels Airlines, across Europe,...
AppsFlyer today announced a significant expansion of its agentic AI offering. The release gives marketing teams the architecture they need to run AI agents reliably and transparently, with marketers in control. It extends AppsFlyer Agent Hub so marketers can build their own agents, and introduces the company’s first agent that can take action in an...
Every independent game begins with an idea. Turning that idea into a game, finding an audience and building a sustainable business around it can be a much longer journey. Indie Game Utsav (IGU), a platform dedicated to supporting India’s independent game development community, aims to make that journey a little easier. Held under Comic Con...
The two-day festival returns with “Open Brief” as its theme, recognizing creativity across advertising, enterprise communications, regional markets, performance marketing and PR. BENGALURU, The Big Bang Awards 2026, presented by The Advertising Club Bangalore, is widening the spotlight on what constitutes great marketing and communications, introducing new categories that recognise the breadth of work shaping...
