Category: Marketing

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Sprite Partners with India’s First Private Train for Six-Month Brand Association

The Indian Railway Catering and Tourism Corporation (IRCTC) has awarded train branding advertising rights for the Lucknow–Delhi–Lucknow Tejas Express to Sprite for six months, making it the first train in India to be named after a brand. As part of the arrangement, the IRCTC Tejas Express, operating as Train 82501/82502, will be announced as the...

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Akiki London Strengthens Its North India Presence with a Vision for Bigger Growth Ahead

Akiki London, the contemporary handbag label by Bagzone Lifestyles Pvt. Ltd., has expanded its retail presence across North India with three operational retail destinations a bold, design-led kiosk at DLF Mall of India, Noida, a full standalone store at Summit Plaza, Gurugram, and a kiosk at Lulu Mall, Lucknow. These stores have been open and...

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Dubai Businessman Anis Sajan Hosts Blockbuster Destination Engagement for Son Sahil Sajan in Salalah, Oman

Dubai businessman and Vice Chairman of Danube Group, Anis Sajan, brought together more than 400 family members and close friends from across the world for a spectacular two-day destination celebration marking the engagement of his son, Sahil Sajan, Director of Milano by Danube, to Hana Khan in Salalah, Oman. It was a grandeur of a...

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Wonderchef Partners with WebEngage to Scale Personalized Customer Journeys and Drive Retention

WebEngage, a leading SaaS provider of Customer Data Platform and Engagement products, has partnered with Wonderchef, India’s leading premium kitchenware and appliance brand, to power its customer engagement strategy through data-driven personalization and intelligent lifecycle automation. As consumers increasingly expect relevant and seamless interactions across channels, Wonderchef is leveraging WebEngage’s platform to create highly personalized...

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Prasidha Menon Takes Charge of Product Communications at Apple India

Apple India has appointed Prasidha Menon as Head of Product Communications, strengthening its communications leadership in the Indian market. Based in Mumbai, Menon took on the role in July 2026. Menon joins Apple with more than 18 years of experience across communications, brand marketing and product communications. Extensive Communications Experience Before joining Apple, Menon was...

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Vertex Group Strengthens Global Marketing Leadership with Tanya Singh

Vertex Group has appointed Tanya Singh as Global Vice President – Marketing & Communications, strengthening its global leadership team and reinforcing its focus on brand growth, strategic communications and market positioning. Leading Global Marketing and Communications In her new role, Singh will lead the company’s global marketing and communications initiatives, with a focus on strengthening...

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Prashant SUkhwani Takes Charge of Social at Publicis Digital Experience India

Publicis Digital Experience (PDX) India, part of Publicis Groupe India, has appointed Prashant SUkhwani as Managing Partner, Social. In his new role, he will lead Social @ PDX India, working with brands across social, creators, content, search and performance. SUkhwani will work closely with Amaresh Godbole, CEO, PDX India and Chief AI Experiences & Solutions,...