Mondelēz International’s Krinio Christaras, much of the marketing industry is still operating on outdated assumptions about how people live, interact, and engage with brands. Speaking about the future of marketing, Christaras emphasised the need for brands to move beyond traditional campaign-led thinking and instead focus on creating experiences that are genuinely relevant to people’s everyday...
Razorpay has elevated Apuarv Sethi to the role of Chief Marketing Officer (CMO), reinforcing the fintech company’s focus on strengthening brand leadership, customer engagement, and growth-driven marketing strategies in an increasingly competitive digital payments ecosystem. The leadership move comes at a time when fintech companies are rapidly expanding beyond payment services into broader financial technology...
Yas Island has unveiled a special musical celebration for Eid Al Adha, further strengthening its position as one of the Middle East’s leading entertainment and lifestyle destinations. The festive initiative is designed to bring together music, culture, family entertainment, and immersive experiences during one of the region’s most celebrated holidays. The announcement reflects the growing...
Saudi Arabia are rethinking the role of marketing as brands navigate rapid economic transformation, digital acceleration, and evolving consumer expectations. According to insights emerging from Saudi Report 2026, marketing can no longer operate solely as a function focused on visibility, aesthetics, and communication it is increasingly expected to play a direct role in business leadership,...
Artificial intelligence is rapidly transforming industries, workflows, and creative ecosystems across the world. From automating repetitive tasks to generating content, analysing data, and assisting decision-making, AI is redefining how work is produced and how value is created. But as AI becomes more deeply integrated into business, media, education, and culture, a larger question is emerging:...
Instagram has introduced Instants, a new photo-focused feature alongside a standalone app designed to encourage faster, more spontaneous visual sharing among users. The launch reflects the platform’s evolving strategy to adapt to changing social media habits, particularly among younger audiences seeking more authentic and real-time interactions online. The move signals Instagram’s continued expansion beyond its...
HYBE has unveiled a renewed mission and vision framework aimed at strengthening its long-term global growth strategy and expanding its influence across music, entertainment, technology, and fan engagement ecosystems. The announcement reflects the company’s ambition to evolve beyond a traditional entertainment business and position itself as a global lifestyle and platform-driven entertainment powerhouse. A New...
At SAP Connect UAE, industry leaders and technology experts highlighted the growing importance of core business systems in enabling scalable and effective enterprise AI adoption. The discussions reinforced a key industry message: artificial intelligence can only deliver long-term business value when supported by strong, integrated, and intelligent operational foundations. As organisations across the Middle East...
For years, shapewear has quietly carried a deeper message beneath the seams — that women need to alter, compress, or “fix” themselves to fit into a certain idea of beauty. The industry has long focused on appearance first, often overlooking what women actually need from the products they wear every day: comfort, flexibility, confidence, and...
Leo has announced the appointment of Ruhie Mehra as Brand Strategy Director, reinforcing the agency’s focus on strengthening strategic planning, consumer insight capabilities, and integrated brand-building expertise in an increasingly competitive advertising landscape. The appointment comes at a time when agencies are placing greater emphasis on data-driven creativity, cultural relevance, and consumer-centric communication strategies. A...
