S8UL, a global name in esports and gaming content, has onboarded YouTube as an Official Partner for its Esports World Cup (EWC) 2026 campaign, marking a full-circle moment for the organization. The collaboration will bring the creator community to the forefront through a series of on-ground and digital activations that offer fans unprecedented access to...
ZEE Entertainment has elevated Ali Zaidi as Territory Head MENA, entrusting the seasoned media executive with leading ZEE5 Global’s growth strategy across the Middle East and North Africa. The appointment underscores the company’s commitment to strengthening its regional footprint while expanding its portfolio of South Asian and Arabic entertainment offerings. In his expanded role, Zaidi...
The RealtyView Leadership Summit & Awards 2026 (Maharashtra) concluded on a grand and successful note at Sayaji Hotel, Pune, bringing together some of the most influential leaders from the real estate fraternity for a day dedicated to insightful discussions, meaningful networking, and the celebration of excellence. Organised by AlifView Media, the summit served as a...
Reinforcing its long-term commitment to gaming and India’s rapidly growing Gen Z community, global technology brand OnePlus today announced the third edition of Campus Dominate 2026, its nationwide collegiate esports initiative designed to bring competitive gaming directly to university campuses across the country. The biggest edition yet, Campus Dominate 2026 will travel across 16 universities...
Football icon Lionel Messi has joined forces with one of Marvel’s most beloved superheroes in a new promotional campaign for Spider-Man: Brand New Day, blending football, pop culture and superhero storytelling ahead of the FIFA World Cup 2026 knockout stage. The 39-second campaign presents a playful crossover that imagines Messi searching for his favourite superhero...
PBPartners, the PoSP (Point of Sales Person) platform from Policybazaar, has completed five years of operations by achieving significant milestones in insurance distribution and entrepreneurship. The company has built a network of over 5 lakh partners, issued more than 8.4 million insurance policies and expanded its presence to 703 cities across India. The achievement underscores...
Komerz has strengthened its executive leadership team with the appointment of Shahid Sadiq as Group Chief Financial Officer, bringing on board a seasoned finance executive as the company continues its global expansion and acquisition strategy. Sadiq joins Komerz from WPP, where he served as Global Chief Financial Officer for WPP Specialist Communications and PR. In...
Equiti Group has launched a new FIFA World Cup campaign that moves beyond conventional football advertising, using emotion, storytelling and optimism to connect with audiences across the MENA and Central Africa regions. Built around the message, “Anything can happen. The next great story starts here,” the campaign draws parallels between football’s unpredictable moments and the...
Flipkart has launched a new campaign for its GOAT Sale, turning an unlikely internet sensation into the face of its biggest shopping event. Leading the campaign is Don, the albino buffalo who recently captured public attention after surviving an extraordinary stroke of luck, making him the perfect ambassador for a sale built around unbeatable offers....
BigTrunk Communications has secured the integrated media mandate for Wonder Cement, further strengthening its portfolio of leading brands and reinforcing its position as a full-service integrated media agency. Under the new partnership, BigTrunk Communications will manage Wonder Cement’s end-to-end media responsibilities, including media strategy, planning, buying, execution and performance optimisation across both digital and traditional...
