When Bajaj Pulsar entered the Indian motorcycle market in 2001, the category was largely defined by three consumer priorities: mileage, reliability and affordability. Pulsar challenged that established equation by bringing performance, aggressive styling and technology into a more accessible price range. The brand created a new space between traditional commuter motorcycles and specialised performance bikes,...
OptimizeGEO, the generative engine optimization (GEO) agentic platform that helps multinational brands measure, manage and improve media and commerce across major AI platforms, today announced it counts more than top 100 global brands as clients across 20 countries. As Fortune 1000 companies increasingly prioritize AI-led discovery, Michael Kassan, founder and CEO of 3C Ventures, joins...
Some comebacks are announced. Others simply walk into a beauty film. mCaffeine, India’s pioneering personal care brand, brings FIR favourites Gopi and creator Dharna for its latest campaign, ‘By The Blues’, created for its new By The Blues Body Lotion. The film brings together FIR’s Gopi, creator Dharna and mCaffeine co-founder Tarun Sharma in a...
Macho Sporto has appointed Bollywood actor Vicky Kaushal as the new face of the brand, marking a fresh direction in its brand communication. The announcement coincides with the launch of its latest campaign, ‘Chaal Badal De’, developed in collaboration with SW Network. The campaign moves beyond functional product-led messaging to explore themes of comfort, confidence...
Freyr Energy has appointed Indian cricketer Rohit Sharma as its brand ambassador, marking a new phase in the company’s consumer outreach. The association has been announced alongside the launch of its latest campaign, ‘Solar Ho, Toh Freyr Ho!’, which will roll out across India from September 30. The campaign focuses on rooftop solar systems and...
Curly Tales’ popular digital IP Sunday Brunch, hosted by Founder and Editor-in-Chief Kamiya Jani, is set to make its Netflix debut on October 4, 2026. The show will continue its run on YouTube while also becoming available to audiences across 90 countries on Netflix, with a new episode releasing every Sunday at 12 PM. Sunday...
Marketing and communications agency Team Pumpkin has appointed co-founder Swati Nathani as its new Chief Executive Officer, marking a leadership transition as the agency looks to build a more scalable operating model and expand its international business. Nathani moves into the CEO role after serving as Chief Business Officer. Co-founder Ranjeet Kumar, who previously served...
Festive advertising has never really been about the festival itself. The diya, rangoli, mithai, family gathered around a table and the perfectly dressed home are only visible markers of a much deeper advertising territory: the small, often contradictory behaviours that make celebrations feel personal. It is the person who spends the year complaining about traffic...
The Espresso Edit: Tips from the March14 Colour Team Match it to your undertone. Espresso is not one-size-fits-all. Warm, golden or olive skin tones glow with an espresso that carries hints of cocoa or caramel, while cooler, rosier skin tones suit a slightly cooler espresso that keeps the shade looking crisp rather than flat. Not sure...
Sprite has launched ‘Sprite Truth & Spice’, an eight-episode digital entertainment series that marks the brand’s first venture into the game-show format, combining spicy food challenges with candid conversations and celebrity chemistry. The series brings together popular creators, entertainers and sports personalities, turning everyday hangouts into a game built around spicy dishes, unexpected confessions and...
