Flipkart has launched a new campaign for its GOAT Sale, turning an unlikely internet sensation into the face of its biggest shopping event. Leading the campaign is Don, the albino buffalo who recently captured public attention after surviving an extraordinary stroke of luck, making him the perfect ambassador for a sale built around unbeatable offers....
BigTrunk Communications has secured the integrated media mandate for Wonder Cement, further strengthening its portfolio of leading brands and reinforcing its position as a full-service integrated media agency. Under the new partnership, BigTrunk Communications will manage Wonder Cement’s end-to-end media responsibilities, including media strategy, planning, buying, execution and performance optimisation across both digital and traditional...
Every year, National Doctors’ Day is observed to recognise the unwavering dedication, compassion and commitment of medical professionals who work tirelessly to protect and improve lives. Beyond diagnosing illnesses and prescribing treatments, doctors serve as caregivers, innovators, educators and pillars of hope during life’s most challenging moments. This year’s Doctors’ Day is an opportunity to...
POVA 8, the boldest smartphone from POVA yet, will be officially on sale starting tomorrow across India. Bringing together a cool design, the expressive ALIVE Matrix, an industry-leading 8000mAh battery and intelligent triple-chipset connectivity, POVA 8 is built for consumers who refuse to settle for ordinary. POVA has always believed that a smartphone should be...
In a notable development within the digital advertising industry, Gandharv Sachdeva, Country Head – India at Hybrid AdTech India, is set to conclude his journey with the organization, marking the end of an impactful leadership chapter. Over the course of his tenure, Gandharv played a pivotal role in strengthening Hybrid’s positioning within India’s evolving adtech...
Hybrid India today reaffirmed its long-term commitment to the Indian market, announcing a leadership transition as part of the company’s continued evolution and growth strategy. The company confirmed that its India operations continue without interruption. All client engagements, agency partnerships, ongoing campaigns are proceeding as planned, supported by Hybrid’s experienced leadership team and regional management....
Indian premium elevator manufacturer HYBON has partnered with Italian luxury lifestyle brand Tonino Lamborghini to introduce an exclusive luxury elevator collection in India, marking the brand’s first venture into the vertical mobility segment. Alongside the launch, HYBON announced an investment of ₹100 crore (approximately US$11.7 million) to strengthen its presence in India’s premium luxury elevator...
Comcast has announced plans to separate its media and technology operations into two independent publicly traded companies through a tax-free spin-off of NBCUniversal and Sky, marking one of the company’s most significant strategic restructurings in recent years. The move is designed to position both businesses for long-term growth as rapid technological advancements, shifting consumer preferences...
BMW Group Middle East has expanded its connected mobility ecosystem by integrating STARZPLAY into BMW and MINI in-vehicle infotainment systems, bringing premium entertainment and live sports directly to customers across the Middle East. The integration enables eligible BMW and MINI owners equipped with ConnectedDrive to access STARZPLAY’s extensive library of live sports, blockbuster movies, TV...
Laqshya Media Group has announced the reappointment of Bharat Bhushan Kedia as Senior Vice President and National Head – Planning and Buying, effective immediately. Based at the company’s Mumbai headquarters, Kedia will report to Amarjeet Hudda, Chief Operating Officer, Laqshya Media. In his new role, Kedia will lead the planning and buying function across the...
