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Chocolate Is the New Nude: Dubai’s Autumn Manicure Is Rich, Glossy and Very March14

Every autumn has its colour, and this year it is unmistakably chocolate. At March14 Beauty Residence, Dubai’s trendiest destination for nails, brown has fast become the shade everyone is asking for, with clients booking in for everything from milky mocha to near-black cacao. It makes perfect sense. Brown sits somewhere between a nude and a statement:...

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When a Name Becomes a Trap: Consumer Trust in India’s D2C Fashion Boom

Anuj Mundhra, Founder, Chairman & Managing Director, Nandani Creation Limited (Brand: Jaipur Kurti) India’s D2C fashion market is witnessing a tremendous rise. Ethnic, everyday fashion and accessories are selling beyond metro cities and providing opportunities for homegrown labels and plenty of choice to customers. However, this has come at the cost of similarity in brand...

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Mia by Tanishq and Aneet Padda Spotlight Self-Purchase in ‘Precious, Every Day’

Mia by Tanishq has rolled out a new film under its ‘Precious, Every Day’ platform, featuring brand face Aneet Padda. Launched last year, the platform is built around the idea that feeling precious does not need to be limited to special occasions. The latest film extends the platform’s proposition to self-purchase, encouraging women to buy...

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Skyscanner Becomes Title Sponsor of JioStar’s Jeeto Dhan Dhana Dhan for India-West Indies T20Is

JioStar has announced global travel app Skyscanner as the Title Sponsor of its popular predict-and-win fan engagement contest, Jeeto Dhan Dhana Dhan, for the upcoming T20I series between India and West Indies. The partnership will add a travel-focused rewards layer to the free-to-play contest on JioHotstar, giving viewers an opportunity to win Skyscanner travel vouchers...

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Dharavi Gets Its Anthem: ‘Dharavi Ka Kal Bula Raha Hai’, Penned by Prasoon Joshi and Sung by Shankar Mahadevan

The Dharavi Redevelopment Project (DRP) entered a new chapter on this Gandhi Jayanti when Maharashtra Chief Minister Shri Devendra Fadnavis unveiled an anthem dedicated to Dharavi. Written by Poet, Thinker, Brand Visionary, Padmashri Prasoon Joshi, and composed and sung by Padmashri Doctor Shankar Mahadevan, ‘Dharavi Ka Kal Bula Raha Hai’ celebrates the people, enterprise and...

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KISNA Diamond and Gold Jewellery Rolls Out Nationwide ‘Shop Sparkle Win’ Campaign

KISNA Diamond and Gold Jewellery, one of India’s foremost jewellery brands, has rolled out its nationwide KISNA Shop Sparkle Win Campaign ’26 across 218 cities in 24 states, offering customers the opportunity to win 823 vehicles, comprising 247 cars and 576 scooters, during the festive season. Customers receive one lucky draw coupon on diamond jewellery...

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Raymond Lifestyle appoints Publicis Groupe India as first-ever integrated marketing partner

Raymond Lifestyle Limited, one of India’s most iconic lifestyle and apparel companies, has appointed Publicis Groupe India as its first-ever integrated marketing partner in the country, across its entire portfolio of brands. The partnership brings together creative, media, performance marketing, CRM, digital, reputation and technology capabilities through a customised ‘Team One Thread’, comprising Saatchi &...

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LIA 2026: India Raises Win Count to 13 with Five More Statues

India added five more Statues across the ‘Creative Use of Data’ and ‘Production & Post’ categories at the 2026 edition of the London International Awards (LIA), taking the country’s total tally to 13 Statues so far. Leo won a Silver Statue in the ‘Creative Use of Data’ category for Acko’s ‘Tailor Test’. In the ‘Production...

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How Bajaj Pulsar Built a Performance-First Motorcycle Brand

When Bajaj Pulsar entered the Indian motorcycle market in 2001, the category was largely defined by three consumer priorities: mileage, reliability and affordability. Pulsar challenged that established equation by bringing performance, aggressive styling and technology into a more accessible price range. The brand created a new space between traditional commuter motorcycles and specialised performance bikes,...

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OptimizeGEO Surpasses 100 Global Brands across 20 Countries as Michael Kassan Invests in Its Next Phase of Expansion

OptimizeGEO, the generative engine optimization (GEO) agentic platform that helps multinational brands measure, manage and improve media and commerce across major AI platforms, today announced it counts more than top 100 global brands as clients across 20 countries. As Fortune 1000 companies increasingly prioritize AI-led discovery, Michael Kassan, founder and CEO of 3C Ventures, joins...