Flipkart’s latest print advertisement promoting its Freedom Sale has sparked a conversation online after adopting the visual language of a newspaper obituary page despite featuring people who are still alive. The advertisement, which appeared in Mumbai Mirror, features photographs of individuals alongside their names, ages and obituary-style messages. At first glance, the creative resembles a...
The Rural Marketing Association of India (RMAI), the apex industry body dedicated to advancing the rural and emerging markets ecosystem in India, has announced its newly elected Office Bearers and Executive Committee following the conclusion of its 21st Annual General Meeting (AGM). The newly constituted leadership team brings together experienced professionals from the rural marketing,...
Ashish Mishra, former Chief Marketing Officer of ACKO, is set to join Zee as its Chief Marketing Officer, according to highly placed sources. Mishra will replace Kartik Mahadev, who has served as CMO of Zee and ZEE5 since September 2021. From ACKO to Zee Mishra brings more than two decades of experience spanning brand building,...
India’s challenge at the Chess tournament of the Esports World Cup (EWC) 2026 came to an end in the quarterfinals, with Gen.G Esports’ Arjun Erigaisi and S8UL Esports’ Nihal Sarin both finishing among the tournament’s top eight players. Arjun was edged out by Team Falcons’ Hikaru Nakamura in an armageddon tiebreaker, while defending champion Magnus...
WPP Media has been appointed as the media agency for Waymo, Alphabet’s autonomous driving company, across North America and the Europe, Middle East and Africa (EMEA) region. Under the new partnership, WPP Media will oversee media strategy, planning and buying for Waymo across both regions. The appointment comes as the autonomous mobility company prepares to...
Lenskart is turning everyday fitness into a collective social-impact initiative with ‘Drishti Ki Daud’ – Run for Vision, a virtual run taking place over the Independence Day weekend on August 15 and 16. As part of the nationwide campaign, participants who complete a minimum of 20,000 steps on the Lenskart app can help unlock donations...
Nexus Select Malls has expanded its collaboration with District by Zomato for the Independence Day weekend, bringing dining and entertainment into an existing shopping-focused partnership. The expanded collaboration will run from August 14 to 16, giving consumers access to offers across shopping, dining and movies through the District app. Offers Across Shopping, Dining and Entertainment...
S8UL Esports’ Nihal Sarin and Gen.G Esports’ Arjun Erigaisi have advanced to the quarterfinals of Chess at the Esports World Cup (EWC) 2026 after progressing through the lower bracket (LB) on the final day of the group stage. Both Grandmasters, who also reached the playoffs at last year’s edition, will now lead India’s challenge in...
Instagram has unveiled its first major wordmark redesign in nearly a decade, updating the typography displayed at the top of its mobile app while retaining its iconic multicoloured camera logo. The update was announced by Instagram chief Adam Mosseri, who said the previous wordmark, introduced more than a decade ago, no longer fully reflected the...
WebEngage, a leading SaaS provider of Customer Data Platform and Engagement products, has partnered with Wonderchef, India’s leading premium kitchenware and appliance brand, to power its customer engagement strategy through data-driven personalization and intelligent lifecycle automation. As consumers increasingly expect relevant and seamless interactions across channels, Wonderchef is leveraging WebEngage’s platform to create highly personalized...
