Urban Company’s Middle East arm has partnered with Unicommerce, an AI-powered e-commerce enablement SaaS platform, to support its e-commerce operations across Saudi Arabia and the United Arab Emirates. As Urban Company expands its footprint across the Middle East, it will leverage Unicommerce’s flagship platform, Uniware, to manage inventory and fulfilment operations supporting its at-home service...
Ras Al Khaimah Economic Zone (RAKEZ) has appointed Dubai-based outsourced marketing agency RICH as its marketing partner, expanding the agency’s growing portfolio across the UAE. Under the new mandate, RICH will support RAKEZ across its integrated marketing requirements, including strategic planning, creative development, digital campaigns, content, video production and wider marketing communications. The partnership will...
WonderWorks Pvt. Ltd. today announced its association with the renowned Bollywood Actor – Shahid Kapoor as the Brand Ambassador for their Packaged Cake products Marketed under the brand ‘Ziggy’. The new campaign, built around the creative idea, “Sabko Chahiye Wohi Ek, Ziggy Donut Cake” brings alive Ziggy’s irresistible appeal in a playful and entertaining way....
Prime Video, India’s largest streaming service for exclusive Originals, has announced September 4 as the worldwide premiere of its upcoming Prime Original series in Telugu, Jagamae Sangeetham. Inspired by Prime Video’s Original Hindi series Bandish Bandits, Jagamae Sangeetham is created and directed by Palnati Surya Pratap and produced by Sushmita Konidela. The musical drama is...
Parle Products has unveiled the Monaco Anthem, a new music video featuring Orry, Chaar Diwari and The Siege, extending the brand’s latest ‘Sada Salty Raho’ campaign into music and popular culture. The anthem takes the campaign’s core message of individuality and self-expression and translates it into a music-led format, bringing together contemporary artists and cultural...
Timex has partnered with modern American menswear brand Todd Snyder to reimagine the iconic 1960s Marlin for Spring/Summer 2026. Designed exclusively for Todd Snyder’s runway show, the Timex x Todd Snyder Marlin Mesh pairs the classic 34mm stainless-steel Marlin case with a high-polished mesh bracelet inspired by one of Todd’s favourite vintage watches. Available in...
Nespresso UAE is set to release its latest global brand campaign on September 1, 2026, featuring cultural icon and new Global Brand Ambassador Dua Lipa. Developed in partnership with Publicis Groupe’s LEO Constellations, the campaign explores coffee as both a familiar ritual and an invitation to discover new experiences. Dua Lipa Reimagines “What Else?” At...
SOCIALEYEZ has welcomed the UAE Space Agency as a new client, adding another government and future-focused organisation to its growing portfolio. The partnership further strengthens the agency’s presence across the space, technology and innovation sectors, while supporting its continued growth in areas aligned with the UAE’s future ambitions. Partnership to Focus on Digital Communications Under...
Flipkart’s latest print advertisement promoting its Freedom Sale has sparked a conversation online after adopting the visual language of a newspaper obituary page despite featuring people who are still alive. The advertisement, which appeared in Mumbai Mirror, features photographs of individuals alongside their names, ages and obituary-style messages. At first glance, the creative resembles a...
The Rural Marketing Association of India (RMAI), the apex industry body dedicated to advancing the rural and emerging markets ecosystem in India, has announced its newly elected Office Bearers and Executive Committee following the conclusion of its 21st Annual General Meeting (AGM). The newly constituted leadership team brings together experienced professionals from the rural marketing,...
