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mCaffeine brings back the legendary FIR? new campaign with an iconic cast!

Some comebacks are announced. Others simply walk into a beauty film. mCaffeine, India’s pioneering personal care brand, brings FIR favourites Gopi and creator Dharna for its latest campaign, ‘By The Blues’, created for its new By The Blues Body Lotion. The film brings together FIR’s Gopi, creator Dharna and mCaffeine co-founder Tarun Sharma in a...

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Five Indian Menswear Brands Make Asia’s Top 27 Retailers List

Five Indian professional menswear brands have secured places among Asia’s top 27 retailers in Inside Retail Asia’s inaugural Brand Conviction Index: Asia’s Top 100 Retailers, highlighting the strength of Indian fashion brands in consumer trust and advocacy. Louis Philippe leads the Indian menswear contingent at sixth place, followed by Allen Solly at 20th, Park Avenue...

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Bombay Shaving Company Faces Unexpected Consumer Complaint

A LinkedIn post framed as a “complaint” has highlighted an unusual product problem for Bombay Shaving Company: a customer is ready to buy another trimmer, but his current one simply refuses to stop working. While most brands focus on convincing consumers that their products are built to last, Bombay Shaving Company has found itself on...

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Swati Nathani Takes Charge as CEO of Team Pumpkin, Targets Global Growth

Marketing and communications agency Team Pumpkin has appointed co-founder Swati Nathani as its new Chief Executive Officer, marking a leadership transition as the agency looks to build a more scalable operating model and expand its international business. Nathani moves into the CEO role after serving as Chief Business Officer. Co-founder Ranjeet Kumar, who previously served...

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#HairTrendAlert: Espresso Brunette Is Autumn’s It Shade, and March14 Has the Ultimate Guide to Getting It Right

The Espresso Edit: Tips from the March14 Colour Team Match it to your undertone. Espresso is not one-size-fits-all. Warm, golden or olive skin tones glow with an espresso that carries hints of cocoa or caramel, while cooler, rosier skin tones suit a slightly cooler espresso that keeps the shade looking crisp rather than flat. Not sure...

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Nykaa and L’Oréal’s BOLD Launch Investment Initiative for Indian Beauty Brands

Nykaa and Business Opportunities for L’Oréal Development (BOLD), L’Oréal’s corporate venture capital fund, have partnered to invest in emerging Indian beauty and personal care brands, marking a new collaboration aimed at supporting the next generation of entrepreneurs in one of the world’s fastest-growing beauty markets. According to a Business Standard report, the partnership will see...

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Trust Before Trends: Experts Caution Parents Against Viral Kids-Care Hacks, Urge Label Literacy Over Social Media Hype

A viral DIY ingredient. An adult serum “gentle enough for kids.” A trending oil massage routine. Parenting advice travels faster than ever, making it increasingly important for parents to know what to look for when choosing products and routines for children. This was the focus of “Trust Before Trends,” a panel discussion hosted by MomJunction,...

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Myntra Unveils its newest Big Fashion Festival Campaign, Starring Alia Bhatt and Ranbir Kapoor

Myntra, one of India’s leading fashion, beauty and lifestyle platforms, today unveiled its campaign for the upcoming Big Fashion Festival (BFF), featuring brand ambassadors Alia Bhatt and Ranbir Kapoor. BFF will offer over 8 million styles when it goes live on 8th October. The campaign kicks off with a set of star-studded films, building excitement...