TOD by beIN and talabat are celebrating the success of their FIFA World Cup 2026™ collaboration, a regional campaign that brought together sports streaming and food delivery to enhance the matchday experience for football fans across the Middle East and North Africa. To mark the partnership, senior representatives from both companies gathered at beIN headquarters...
Usha International has appointed Varun Yadav as Head of Marketing – Fans, entrusting him with the marketing mandate for one of the brand’s flagship product portfolios. Sharing the update on LinkedIn, Yadav expressed excitement about the new role, highlighting that it brings together his experience across brand marketing, product management, and business strategy. “I’ve had...
ZEE Entertainment has elevated Ali Zaidi as Territory Head MENA, entrusting the seasoned media executive with leading ZEE5 Global’s growth strategy across the Middle East and North Africa. The appointment underscores the company’s commitment to strengthening its regional footprint while expanding its portfolio of South Asian and Arabic entertainment offerings. In his expanded role, Zaidi...
Hakuhodo Inc., the Tokyo-headquartered integrated marketing and innovation company, has strengthened its presence in India’s rapidly expanding digital marketing landscape by acquiring a majority stake in Mumbai-based Auburn Digital Solutions through its wholly owned subsidiary, AdGlobal360 India Private Limited (AGL). The strategic investment marks another significant step in Hakuhodo’s global digital expansion strategy, enabling the...
Lavie, India’s leading accessories brand, introduces the Infinity Range in collaboration with actor Krystle D’Souza. Designed for summer with a palette of soft pastels, the brand leads its range with a light pink woven tote that brings together considered craft and everyday ease, fronted by actor Krystle D’Souza in campaign imagery. The Infinity Range takes...
Football icon Lionel Messi has joined forces with one of Marvel’s most beloved superheroes in a new promotional campaign for Spider-Man: Brand New Day, blending football, pop culture and superhero storytelling ahead of the FIFA World Cup 2026 knockout stage. The 39-second campaign presents a playful crossover that imagines Messi searching for his favourite superhero...
PBPartners, the PoSP (Point of Sales Person) platform from Policybazaar, has completed five years of operations by achieving significant milestones in insurance distribution and entrepreneurship. The company has built a network of over 5 lakh partners, issued more than 8.4 million insurance policies and expanded its presence to 703 cities across India. The achievement underscores...
Z has strengthened its sports broadcasting portfolio by acquiring the exclusive television and digital rights for Germany’s Bundesliga in India for the next five years, bringing one of Europe’s premier football leagues to Indian audiences beginning with the 2026-27 season. Under the agreement, Bundesliga matches will be available exclusively on Zee5 and Unite8 Sports television...
BigTrunk Communications has secured the integrated media mandate for Wonder Cement, further strengthening its portfolio of leading brands and reinforcing its position as a full-service integrated media agency. Under the new partnership, BigTrunk Communications will manage Wonder Cement’s end-to-end media responsibilities, including media strategy, planning, buying, execution and performance optimisation across both digital and traditional...
India has booked its place in the VALORANT main event at the Esports Nations Cup (ENC) 2026 following a resilient campaign in the Asia regional qualifiers. The team emerged as one of only two sides from the region to qualify for the global nation-based esports competition, which will be held in Riyadh, Saudi Arabia, from...
