The Esports World Cup 2026 (EWC) today unveiled its first official Trading Card Collection alongside its Paris-inspired apparel collection and exclusive Player Jackets, bringing one of global sport’s most enduring traditions to competitive gaming and creating new symbols of esports culture. The launches are part of the EWC’s inaugural international edition in Paris, where more...
The PRactice and ON PURPOSE have announced the formation of The PRactice Group, a future-forward integrated communications group that brings the two agencies together under a common structure. The development is not a merger. Both firms will continue to operate as independent brands, retaining their distinct strengths, teams and client relationships. The new structure will...
Rusk Media has unveiled I-POPSTAR Tamil, a new original music reality format on its OTT platform Alright! TV, with a multi-brand sponsorship roster comprising Ai+ Nova Smartphone, Farmley, Godrej Appliances and Denver Perfumes. Ai+ Nova Smartphone has come on board as the Presenting Sponsor, while Farmley Makhana, Godrej’s Appliances business and Denver Perfumes have joined...
ORN.com, a company committed to making Europe journeys affordable, accessible and reliable for global travellers, has announced its association with the India–Sri Lanka Test Series as the Co-Powered By Sponsor. The partnership marks a significant milestone in ORN.com’s brand-building journey, leveraging the national appeal of cricket to introduce Indian travellers to its integrated Europe travel...
Week 5 of the Esports World Cup (EWC) 2026 delivered a historic milestone for Indian esports, as Orangutan and GodLike Esports became the first-ever Indian teams to qualify for the PUBG Mobile World Cup (PMWC) Grand Finals. Elsewhere, Kuaishou Gaming claimed the Honor of Kings World Cup, AG.AL’s M. Zubair completed a remarkable TEKKEN 8...
The International Advertising Association (IAA) India Chapter hosted the 13th edition of the prestigious IAA Leadership Awards on August 7, 2026, at Mumbai, bringing together over 250 distinguished leaders from business, marketing, advertising, media and entertainment. Held under the theme ‘The Power of Balance’, the 2026 edition recognised leaders who have demonstrated the ability to...
Rubber King Tyre Group has appointed Amit Verma as Group Head – HR & Admin, strengthening its people leadership as the company continues to support business growth through organisational excellence. In his new role, Verma will lead the company’s people strategy, while overseeing and strengthening HR and administrative functions across the organisation. Over 24 Years...
JCRADS & PARTNERS, the Dubai-based boutique marketing, PR and social agency, has been appointed as the public relations and communications partner for Matt Concierge, a luxury travel and lifestyle concierge company known for delivering personalised experiences and privileged access. Under the new mandate, JCRADS & PARTNERS will oversee strategic communications and media relations for Matt...
NODWIN Gaming, a global leader in youth entertainment, today announced that KICK, the world’s fastest-growing livestreaming platform, has secured the exclusive digital streaming rights for BGMI Masters Series (BGMS) Season 5, becoming the tournament’s official Digital Streaming Partner. The partnership marks an important milestone in the evolution of BGMS as the tournament continues to expand...
ProHance, the Productivity Control Room for enterprises, today announced the appointment of Ankit Chaturvedi as its Global Head of Marketing and GTM Engineering. The move strengthens a growing lineup of AI-first leadership hires at the company as it scales toward its vision of a Unified Productivity Control Room, built to help enterprises amplify human, vendor,...
