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Doraemon Makes its Big-Screen India Debut on October 2!

One of the world’s most beloved animated franchises is set to arrive in Indian theatres as TV Asahi and PVR INOX Pictures bring Doraemon the Movie: New Nobita and the Castle of the Undersea Devil to the big screen for audiences across the country. The film will release in cinemas across India on October 2,...

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From Category Creation to Entertainment Hub: Prime Video Outlines APAC Playbook at APOS 2026

 At APOS 2026, Prime Video’s Asia Pacific leadership team outlined the company’s regional strategy in a session titled The APAC Playbook: How Prime Video is Shaping Streaming’s Future. Gaurav Gandhi, vice president, APAC & ANZ, Prime Video; Shilangi Mukherji, director and head SVOD business, Prime Video India; and Keisuke Oishi, country manager, Prime Video Japan took...

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Titan Company Accelerates Luxury Watch Ambitions Amid Rising Premium Demand

Titan Company is strengthening its presence in the luxury watch segment as demand for premium timepieces continues to grow rapidly across India. With consumers increasingly gravitating toward high-end products that combine craftsmanship, heritage, and exclusivity, Titan is positioning itself to capture a larger share of the expanding luxury watch market. The company’s focus on premiumisation...

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Yum Brands Explores $2.7 Billion Pizza Hut Divestment Amid Market Challenges

Yum! Brands is reportedly exploring the sale of its iconic Pizza Hut business in a deal valued at approximately $2.7 billion, as the global restaurant giant seeks to navigate changing consumer preferences and increasing competition within the quick-service restaurant industry. The potential transaction comes at a time when the pizza category is facing evolving market...

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Hubtown Limited Disrupts Mumbai’s Skyline with First-of-its-Kind 3D Anamorphic OOH Campaign for OC-Ready ‘Rising City’

Setting a bold new benchmark in real estate marketing, Hubtown Limited has launched a groundbreaking 3D anamorphic Out-of-Home (OOH) campaign across Mumbai for its premier residential project, Rising City at Ghatkopar East. Moving away from traditional static billboards, this highly interactive campaign transforms how developers communicate trust, readiness, and opportunity by highlighting that Rising City...

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LetzRyd Introduces LetzOwn to Build a More Financially Inclusive Gig Mobility Economy

LetzRyd, a mobility supply infrastructure platform focused on organising and scaling urban transport through technology, has introduced LetzOwn, a first-of-its-kind driver ownership model designed to make India’s gig mobility economy more financially inclusive. LetzOwn, an innovative ownership platform developed by LetzRyd, tackles a longstanding challenge in the mobility sector by helping commercial drivers transition from...

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Primex Media Services Bags PR Mandate for Ajay’s Café

Primex Media Services, a leading media management and public relations agency in India, has been awarded the public relations mandate for Ajay’s Cafe, the rapidly expanding Quick Service Restaurant (QSR) chain known for its burgers and cold coffee offerings. Under the mandate, Primex Media Services will manage Ajay’s Cafe’s strategic communications, media relations and brand...

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ITC Mangaldeep’s ‘Sixth Sense’ Film Shifts the Narrative from Inclusion to Expertise

In a category often dominated by product-centric communication, ITC Mangaldeep’s latest brand film takes a refreshingly human route. The campaign shines a spotlight on the brand’s unique ‘Sixth Sense’ initiative, an ongoing program that places visually impaired individuals at the heart of its fragrance development process. Conceptualised by Ogilvy, the film moves beyond conventional conversations...

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FIFA World Cup 2026 Album Gets an Indian Touch with Nora Fatehi’s ‘Siir Siir’

As the countdown to the FIFA World Cup 2026 gathers momentum, music is once again becoming a powerful force in shaping the tournament’s global cultural narrative. Adding an Indian touch to football’s biggest stage, Nora Fatehi has unveiled ‘Siir Siir’, a high-energy track that forms part of the Official FIFA World Cup 2026 Album. The...