Groversons Paris Beauty, the flagship lifestyle brand of Groversons Group, has appointed Teammate PR as its public relations agency of record. The partnership is aimed at strengthening the brand’s media presence, sharpening its brand narrative and connecting its seven-decade legacy with conversations around the future of intimate and lifestyle apparel. Building on a Seven-Decade Legacy...
JioStar’s upcoming quiz show India Ke Top 1% has secured seven sponsors ahead of its premiere, bringing together brands across technology, cement, fintech, paints, fragrances and clean energy. Google Search AI has come on board as the Co-Presented By sponsor. Shree Cement, CoinSwitch, Birla Opus and ORN.com are the Co-Powered By partners. The sponsorship line-up...
Ujjivan Small Finance Bank (Ujjivan SFB) has launched its new brand campaign, ‘Nothing Small About Us’, featuring actor and Padma Shri awardee R. Madhavan as its brand ambassador. The campaign seeks to challenge perceptions associated with the word “Small” in the bank’s name and highlight the scale and breadth of its current banking operations. Addressing...
DoubleVerify (DV), a software platform focused on media quality verification, advertising performance optimisation and campaign outcomes, has launched Ask Neura, a conversational AI experience built into DV Pinnacle. The new offering enables advertisers and agencies to interact with DV data and insights using natural-language prompts. With Ask Neura, DV customers can analyse campaign effectiveness across...
GianChand Single Malt, the premium Indian whisky from DeVANS Modern Breweries, has appointed INNOCEAN India as its digital and social media agency. Under the mandate, INNOCEAN India will lead the brand’s digital strategy, creative direction and always-on social storytelling as GianChand strengthens its presence across India and international markets. INNOCEAN India to Drive Digital Strategy...
Flipkart has rolled out a new film, Yahan Kuch Bhi Ho Sakta Hai, for its Big Billion Days 2026 campaign. The film explores how unexpected moments can change the course of an otherwise ordinary day, turning situations of misfortune into surprising moments of luck. The campaign features actors Sreeleela, Aneet Padda and Jackie Shroff, alongside...
Swiss Beauty has joined Bigg Boss Season 20 as the Special Partner in the makeup category, expanding the beauty brand’s presence in television entertainment. The season premiered on September 6, 2026, on Colors TV and JioHotstar, with Salman Khan returning as host. Brand Presence Inside the Bigg Boss House As part of the partnership, Swiss...
The Advertising Council of India has announced its decision to join the BRICS brand marketing and industrial cooperation platform as a core committee member, expanding its participation in a multilateral initiative focused on advertising, branding and industry collaboration. Building Brand Connections Across BRICS Markets Also known as the BRICS platform, the initiative aims to establish...
Royal Air Maroc has selected Merkle MENA, a dentsu company, as its SEO, content and generative engine optimisation (GEO) partner following a competitive pitch. The partnership will support the Moroccan national carrier in expanding its digital visibility and strengthening connections with travellers across the Middle East, Africa and international markets. Integrated Search and Content Strategy...
NODWIN Gaming, a global leader in youth entertainment, today announced the launch of NODWIN Sports, a dedicated mainstream sports vertical focused on building new-age sports properties, driving mass participation and developing strategic opportunities across the Global South sports ecosystem. NODWIN Sports has been established to bring NODWIN Gaming’s expertise in building high-engagement youth and entertainment...
