DV Launches Ask Neura for Natural-Language Media Intelligence

DoubleVerify (DV), a software platform focused on media quality verification, advertising performance optimisation and campaign outcomes, has launched Ask Neura, a conversational AI experience built into DV Pinnacle. The new offering enables advertisers and agencies to interact with DV data and insights using natural-language prompts.

With Ask Neura, DV customers can analyse campaign effectiveness across areas including fraud and invalid traffic (IVT), brand suitability, viewability, geographic alignment and attention. The experience allows users to move beyond predefined reports, follow questions as their analysis develops and better understand the factors behind unusual trends and recommendations.

Conversational Access to Campaign Data

Ask Neura is designed to help users explore campaign data without being restricted to fixed reporting structures.

Users can ask questions in natural language and receive explanations of unexpected changes in campaign performance, quick summaries and directions to relevant dashboards for deeper analysis. The system can also identify patterns and potential opportunities that may otherwise be overlooked.

According to DV, the approach is intended to reduce the time and level of expertise required to move from identifying an insight to taking action.

Helping Marketers Move from Insight to Action

Mark Zagorski, CEO of DV, said conversational AI should do more than help users locate information they already know to seek.

He said Ask Neura is designed to help marketers identify relevant insights more quickly and support decision-making across organisations, extending access to actionable intelligence beyond specialist data teams.

Supporting Agency Campaign Workflows

The product is also designed for agency teams managing campaigns across multiple clients and channels.

Jake Li, Trading Director at Skyrise, said Ask Neura provides teams with a simpler way to understand what changed in campaign performance, why those changes occurred and where attention should be focused next.

The aim is to allow agency teams to spend less time navigating data and more time applying campaign insights for their clients.

Expanding DV’s Conversational AI Strategy

Ask Neura forms part of DV’s wider strategy around conversational AI. In January, the company introduced conversational AI capabilities within DV Authentic Streaming TV, allowing advertisers to use prompts to explore streaming content insights.

With Ask Neura, DV is extending the conversational experience across additional channels, including social and the open web. This gives customers natural-language access to DV data, insights and recommendations across a broader media environment.

Integration with Third-Party AI Tools

DV is also enabling clients to connect third-party conversational AI tools, including Anthropic Claude, through the Model Context Protocol (MCP).

This allows users to access DV data, insights and recommendations through their preferred conversational AI environment. Together with Ask Neura, the capabilities give advertisers different ways to interact with DV intelligence depending on their existing workflows.

Powered by DV Neura

Ask Neura is powered by DV Neura, the cognitive engine embedded across the DV Media AdVantage Platform (DV MAP).

DV MAP brings together media verification, performance optimisation and campaign outcomes measurement, with the aim of helping advertisers improve media performance and return on ad spend.

Today, advertisers can use Ask Neura or a preferred conversational AI tool to connect with the DV Neura Insight Agent, which analyses media quality and performance data to surface campaign insights and recommendations.

Moving Toward Automated Campaign Optimisation

DV is also introducing the DV Neura Activation Agent, designed to autonomously execute approved campaign changes within advertiser-defined guardrails.

The company expects the Activation Agent to become available in the coming months, extending DV Neura’s capabilities from analysing campaign data and recommending actions toward executing approved changes.

With Ask Neura, DV is expanding natural-language access to its media intelligence while continuing to develop AI capabilities that connect campaign measurement, insight and activation within its advertising technology platform.