The Advertising Council of India has announced its decision to join the BRICS brand marketing and industrial cooperation platform as a core committee member, expanding its participation in a multilateral initiative focused on advertising, branding and industry collaboration. Building Brand Connections Across BRICS Markets Also known as the BRICS platform, the initiative aims to establish two-way circulation channels for brands across BRICS member states and partner countries. The platform is intended to create opportunities for greater interaction and cooperation among organisations involved in the advertising, marketing and broader brand ecosystem. Broad Industry Participation The platform will bring together a range of stakeholders from across the industry. Participants are expected to include industry organisations, brand owners and full-chain advertising and marketing service providers. Media and digital platforms will also be part of the platform, alongside academic and research institutions. This brings together stakeholders across different stages of the advertising and brand-building…
