Dollar BigBoss Appoints Mahesh Babu as Brand Ambassador for South India

Dollar Industries, a leading brand in India’s hosiery industry, has extended its association with superstar Mahesh Babu as the brand ambassador of Dollar BigBoss for the South Indian market.

The continued partnership comes after Dollar introduced its range of products in the South Indian market in 2024. According to the company, the brand has recorded significant demand and growth across its product categories since entering the region.

Mahesh Babu Continues as the Face of Dollar BigBoss

Mahesh Babu will continue to represent Dollar BigBoss across the South Indian market. The actor’s association with the brand is being extended as Dollar looks to build on its presence and engagement in the region.

Vinod Kumar Gupta, Managing Director, Dollar Industries Limited, said the partnership with Mahesh Babu has contributed to the brand’s performance in the South Indian market.

“Since the introduction of Dollar’s range of products in the South Indian market in 2024, we have seen significant demand and growth across all our product categories. Our association with Superstar Mahesh Babu, as the brand ambassador of Dollar BigBoss has benefitted the brand manifold. Thus, we are continuing our fruitful association with him and soon we will be presenting a brand new ad film with him,” Gupta said.

New Television Campaign in the Works

As part of the extended association, Dollar BigBoss is set to launch a new television campaign created specifically for the South Indian market.

The campaign will feature Mahesh Babu in a dynamic avatar and is designed around the brand’s continued focus on the region.

Mahesh Babu, who is also a film producer and media personality, will feature prominently in the upcoming advertising film as Dollar BigBoss continues its marketing efforts across South India.

Strengthening Presence in South India

Dollar’s entry into the South Indian market in 2024 marked an expansion of its product presence beyond its established markets. The company says demand across its product categories has grown since the launch.

The continued partnership with Mahesh Babu and the upcoming television campaign form part of Dollar BigBoss’s ongoing efforts to strengthen its brand presence and connect with consumers across the South Indian market.