Stable Money has launched Badhte Jao, a national brand campaign for Fixed Deposits that seeks to give the traditional savings instrument a more contemporary cultural identity. The campaign is built around a simple proposition: while Indians invest across multiple financial products, the FD continues to play an important role in funding milestones such as weddings,...
Uniqus Consultech’s Global Consulting Portfolio PROHED, a performance marketing and SEO agency, has been awarded the SEO and AI GEO mandate for Uniqus Consultech, an AI and technology-enabled global consulting company. The engagement will focus on strengthening Uniqus’ organic search visibility across its consulting and technology solution areas. Uniqus operates through a global delivery model...
RPD at the Core of TAM’s Proposed Model TAM India has applied for a licence to conduct television audience measurement under the new framework introduced by the Ministry of Information & Broadcasting (MIB), according to media reports citing government officials. The application marks an initial formal step towards TAM’s potential return to the television ratings...
Deverakonda Takes an Active Role in Product Development Actor Vijay Deverakonda has entered the skincare category with Unhype, a functional skincare brand he has co-founded and co-built for consumers in India. The brand is positioned around everyday skincare, with unisex products developed specifically with Indian environmental and skin conditions in mind. Targeting consumers between the...
Smiles and Flyby Join Forces to Expand Digital OOH Advertising in Dubai Smiles, the UAE-based everyday rewards platform, has partnered with Flyby to introduce smart delivery box technology across its e-bike fleet in Dubai, creating a mobile platform for hyperlocal digital out-of-home (OOH) advertising. The partnership marks Smiles’ first deployment of embedded digital box technology...
The era of the “top-down” broadcast is not merely fading; it has undergone a systemic collapse. For those of us who have navigated the PR landscape for over two decades, the shift from securing a front-page slot in a national broadsheet to identifying a specific voice on a niche digital platform represents the most significant...
Blue Machines AI, an advanced agentic CX operating system for enterprises, today announced the launch of Aurora, a multilingual speech-to-text model purpose-built for the Banking, Financial Services, and Insurance (BFSI) sector. Aurora is designed for real-time financial conversations in India, where customers frequently switch languages, combine English financial terminology with regional languages, and communicate over...
Anmol Industries has launched a new campaign for Anmol Marie Plus, its light and crispy biscuit with a distinct flavour. The campaign features five different concepts set across very different situations and characters. The campaign moves from soldiers at the border and a cricket ground to a neighbourhood shop, a family at home and a...
WebEngage, a leading customer engagement and retention platform, has partnered with Hamilton Sciences Pvt. Ltd. (HSPL), a personal and home care company, to strengthen customer engagement across its brands Denver, ENVY and Vanesa. The partnership will enable HSPL to build scalable, personalized programs across its growing digital ecosystem. Through WebEngage, the brands will leverage omnichannel...
RPS Group today announced that it has become completely debt-free, having successfully cleared its total outstanding debt of ₹236 crore. The full repayment was completed on August 21, 2026, well ahead of the scheduled deadline of September 30, 2026. The debt repayment includes the complete clearance of all institutional and bank borrowings, including those from...
