Vijay Deverakonda Enters the Beauty Space with Skincare Brand Unhype

Deverakonda Takes an Active Role in Product Development

Actor Vijay Deverakonda has entered the skincare category with Unhype, a functional skincare brand he has co-founded and co-built for consumers in India. The brand is positioned around everyday skincare, with unisex products developed specifically with Indian environmental and skin conditions in mind.

Targeting consumers between the ages of 18 and 30, Unhype is built around concerns associated with India’s heat, humidity, sweat, sun exposure, pollution and hard water. The brand aims to offer straightforward skincare products designed for everyday use.

Unlike a conventional celebrity-led brand association, Deverakonda has been involved in the product development process, including formulation, testing and refinement.

According to the brand, he personally tested each version of the products on his own skin for nine months before the launch. The process involved months of formulation work and repeated testing as the team refined the products.

“A year ago, I met a team that had its own R&D and manufacturing facilities, and what stood out to me was that they wanted me to be involved in building the brand, not just be the face of it. That’s what made me want to come on board,” Deverakonda said.

Focus on Simple and Accessible Skincare

Deverakonda said the objective was to develop products that combine quality and effectiveness with ease of use and affordability.

“We spent months working on the formulations, testing and refining them, and I personally tried every version on my own skin for nine months,” he said.

He added that the brand was developed around the idea of making skincare easier to understand and incorporate into daily routines, particularly for younger consumers.

Two Signature Routines at Launch

At launch, Unhype will offer two three-step “VD Signature Routines”, with each routine comprising a face wash, moisturiser and sunscreen.

The Acne Safe routine is designed for oily and acne-prone skin, while the Brightening routine is targeted at concerns such as tan and dullness.

The product lineup reflects the brand’s emphasis on simplified routines, giving consumers a defined three-step approach rather than requiring multiple products.

Sunscreen Developed for Indian Conditions

The sunscreen in the Unhype range uses new-generation UV filters and has been developed with Indian skin tones and environmental conditions in mind.

The products have undergone testing and certification through independent third-party laboratories, alongside real-user testing, according to the brand.

This testing approach is intended to support the brand’s positioning around functional everyday skincare and products designed for the conditions consumers in India encounter.

Online Launch in September

Unhype will launch online, with pre-booking opening on September 11, 2026. Shipping is scheduled to begin from September 21, 2026.

With the launch, Deverakonda expands his involvement beyond entertainment into the consumer and beauty space, while Unhype enters the growing skincare category with a focus on younger Indian consumers, functional formulations and simplified daily routines.