Bacardi Brings BREEZER Bold to India with Three New Flavours

Bacardi Brings BREEZER Bold to India with Three New Flavours

Bacardi has launched BREEZER Bold in India, expanding its BREEZER portfolio with an 8% ABV ready-to-drink (RTD) range designed around distinctive flavour combinations.

The new range debuts with three variants – Guava Chilli, Lime & Lager and Grapefruit Yuzu. The flavours combine sweet and spicy notes, citrus and hops, and grapefruit and yuzu, respectively.

BREEZER Bold Expands Bacardi’s RTD Portfolio

With BREEZER Bold, Bacardi is adding a higher-ABV offering to its existing ready-to-drink portfolio in India. The launch comes as the company looks to respond to changing consumer preferences and interest in new taste experiences.

The three variants offer different flavour profiles, ranging from the sweet-and-spicy combination of Guava Chilli to the citrus and hop notes of Lime & Lager and the grapefruit-yuzu pairing of Grapefruit Yuzu.

Focus on Evolving Consumer Preferences

Goodies Narayanan, Marketing Director, India, Bacardi, said understanding changing consumer preferences remains central to how the company builds its brands.

“India is one of the world’s most dynamic consumer markets, with consumers increasingly seeking new and adventurous taste experiences,” Narayanan said.

According to Bacardi, BREEZER Bold reflects these preferences through flavour combinations inspired by local tastes while introducing new combinations to the RTD category.

Three Flavours Make Up the Initial Range

BREEZER Bold launches with three variants:

• Guava Chilli – combines sweet and spicy flavour notes.

• Lime & Lager – brings together citrus and hop-inspired notes.

• Grapefruit Yuzu – combines grapefruit with the distinctive citrus character of yuzu.

The range is positioned as an expansion of the BREEZER portfolio, giving consumers additional flavour options within the RTD segment.

Initial Launch Across Six Markets

BREEZER Bold will be available at select retail outlets in Bengaluru, Mumbai, Pune, Uttar Pradesh, Goa and Daman from September 14.

Bacardi plans to expand the availability of the range to additional markets in the coming months.

Bacardi Looks to Offer More Choice in RTDs

The launch of BREEZER Bold adds three new flavour combinations to Bacardi’s RTD offering in India. With its 8% ABV format and focus on adventurous taste profiles, the range represents the company’s latest move to broaden consumer choice within the category.