GOOGLE INDIA RELEASES THE SWEETEST LOVE STORY OF THE YEAR, WITH TOASTER INSEA AND SHOOJIT SIRCAR

Toaster INSEA and Shoojit Sircar, the director behind Piku, October and Vicky Donor, have teamed up on a new short film for Google Search AI Mode. The two-minute film was directed by Sircar and written by Ira G, Chief Creative Officer of Toaster INSEA and dialogue writer of the Netflix series Class and Feels Like Ishq. It follows Aditya, a college student with a stammer, as he finds the words to tell the girl he likes how he feels, helped by Google Search AI Mode. Shoojit Sircar, Director, said: “I’ve always been drawn to small, quiet stories, and this is one of them: a boy, a girl, and something he can’t quite bring himself to say. What pulled me in was that the brief wasn’t really about technology. It was about hesitation, something every one of us knows. I wanted to make it the way I’d make any of my…

Toaster INSEA and Shoojit Sircar, the director behind Piku, October and Vicky Donor, have teamed up on a new short film for Google Search AI Mode. The two-minute film was directed by Sircar and written by Ira G, Chief Creative Officer of Toaster INSEA and dialogue writer of the Netflix series Class and Feels Like Ishq. It follows Aditya, a college student with a stammer, as he finds the words to tell the girl he likes how he feels, helped by Google Search AI Mode.

Shoojit Sircar, Director, said: “I’ve always been drawn to small, quiet stories, and this is one of them: a boy, a girl, and something he can’t quite bring himself to say. What pulled me in was that the brief wasn’t really about technology. It was about hesitation, something every one of us knows. I wanted to make it the way I’d make any of my films, with real people, room for the silences, and nothing staged. Ira’s dialogue writing is what lifted it from an ad to cinema. Toaster came to this with a filmmaker’s instincts and the confidence to let a brand film be gentle, which is rare. The technology isn’t the hero here; it simply helps him find the courage he already had.”

Ira G, Chief Creative Officer, Toaster INSEA, said: “Google asked us to show that AI Mode is built for the questions a single search can’t answer: the long, messy, personal ones. And there are few questions more personal than how to tell someone you love them. For Aditya, every word is hard-won, so every line in the script had to earn its place. The film turns on one small moment, when he asks, ‘Will you be able to understand me?’ and AI Mode simply says – “Yes”. Writing that with Shoojit, a filmmaker whose work I’ve admired for years, was a gift. At Toaster, we believe brands deserve writing that people would choose to watch, and this is exactly the kind of work we want to be known for.”

About the film

Aditya has never found the words to tell his classmate that his feelings go beyond friendship. The moments that matter most are the ones where his speech gets most stuck. So, late one night, he speaks to the AI Mode in Google Search instead of typing, saying it takes him time to speak his heart out, and whether it will be able to understand him. AI Mode helps him prepare – from reading aloud to vocal exercises to rehearsing in front of the mirror. The film ends in the monsoon rain outside college, as he finally says what he had been holding in.

The film is part of Google Search’s campaign ‘Samjhe. Samjhaaye. Raah Dikhaye’, designed to give audiences an insight into how its conversational nature can help people think through nuanced personal questions. Each film in the campaign opens with a question that is really about trust, showing how the AI Mode in Google Search is built for longer and more personal questions, and lets you engage conversationally with natural follow-ups.

Other films in the series were directed by Dibakar Banerjee, whose features include Oye Lucky! Lucky Oye!, Khosla ka Ghosla, and LSD: Love, Sex, aur Dhoka, and Vasan Bala, of fame Mard ko Dard Nahi Hota, Monica O My Darling, and Jigra.

About Toaster

Toaster is an award-winning independent creative agency headquartered in London, with offices in New York, San Francisco, India and Southeast Asia. It handles most of Google’s creative mandates globally, while each office works independently with its own home-grown team.

Toaster INSEA, led by Chief Creative Officer Ira G and Managing Director Bhawika Chhabra, has a long-standing relationship with Google, YouTube and their products. It has also created campaigns for Horlicks (Unilever), Myntra, Netflix, Jio and JioHotstar, Tira, JW Marriott, Amazon Prime, Tinder, Nykaa, Swiggy, Abbott, BIBA, Ajio and Samsung. Its retainer accounts include Subway, YouTube Shorts, Instax and Snapchat.

Beyond core creative, Toaster’s Content Studio is built for lean production models and high-velocity execution. Toaster AI Studio, launched in 2025, delivers high-volume, high-quality content at scale for brands including Google and JioHotstar.

CREDIT LIST

Toaster:

Managing Director – Bhawika Chhabra

Chief Creative Officer – Ira G

Head of Design – Anshul Nagpal

Creative Director – Swati Kapoor

Copy Supervisor – Ishan Arora

Associate Vice President – Sankalp Anand

Senior Account Manager – Neelabh Tripathi

Junior Account Manager – Nishtha Khubchandani

Associate Creative Director – Tripti Arora

Studio Manager – Jaskaran Singh