Teammate PR Secures Communications Mandate for Groversons Paris Beauty

Groversons Paris Beauty, the flagship lifestyle brand of Groversons Group, has appointed Teammate PR as its public relations agency of record. The partnership is aimed at strengthening the brand’s media presence, sharpening its brand narrative and connecting its seven-decade legacy with conversations around the future of intimate and lifestyle apparel.

Building on a Seven-Decade Legacy

Founded in 1953 by the late Chaman Lal Grover, Groversons Group has evolved from its origins in lingerie manufacturing into an intimate apparel and lifestyle business.

The Group’s portfolio includes Groversons Paris Beauty, Sunaina, Shalini, Winta and Miss-T. It has a retail network spanning more than 25,000 outlets across 2,500+ cities and towns in India, alongside manufacturing capabilities of approximately 2.5 million garments per month.

Teammate PR to Lead Communications

Under the new mandate, Teammate PR will oversee media relations, brand storytelling and thought-leadership initiatives for Groversons Paris Beauty.

The communication strategy will focus on highlighting the brand’s heritage while building relevance among contemporary consumers. Key storytelling areas will include innovation, changing consumer behaviour, product evolution, retail expansion and the future of intimatewear.

Expanding Omnichannel Consumer Touchpoints

The partnership comes as Groversons Paris Beauty expands its consumer touchpoints through an omnichannel retail ecosystem.

The brand operates through exclusive brand outlets, shop-in-shop formats and e-commerce platforms, alongside its presence in international markets, including the Middle East and Gulf region.

Its product portfolio spans lingerie, loungewear, activewear, nightwear, thermals and everyday lifestyle essentials, with a focus on contemporary design, comfort and functionality.

Focus on the Next Phase of Growth

Siddharth Grover, Director, Groversons Group, said the company aims to take Groversons Paris Beauty into a more contemporary and inclusive phase while maintaining its focus on comfort, quality and confidence.

He added that the partnership with Teammate PR would support the brand in bringing its legacy into conversations shaping the future of intimatewear and developing a stronger brand story for audiences in India and international markets.

Technology and Digital Engagement

As the business enters its third generation of leadership, Groversons Group is focusing on technology, digital engagement, product development and an expanding omnichannel presence.

The company is continuing to build on its existing manufacturing and retail capabilities while evolving its consumer engagement strategy.

Teammate PR on the Partnership

Nishant Bansal, Founder Director, Teammate PR, said the agency would focus on strengthening Groversons Paris Beauty’s media visibility and developing a contemporary narrative that connects its heritage with changing consumer expectations.

The agency will use strategic communication, storytelling and media engagement to bring the brand’s journey and leadership perspectives into broader industry conversations.