TAM AdEx Reports 44% Growth in Digital Ad Impressions in Jan–Jul 2026

India’s digital advertising market continued to expand during the first seven months of 2026, with digital ad impressions growing 44% in Jan–Jul 2026 compared with the same period in 2025, according to the latest TAM AdEx report.

Services Sector Leads Digital Advertising

The Services sector maintained its leading position, accounting for 47% of digital ad impressions during Jan–Jul 2026.

Two sectors, Personal Healthcare and Textiles/Clothing, entered the top 10 sectors during the period, indicating a broader mix of categories contributing to digital advertising activity.

Ecom-Other Services Becomes Top Category

At the category level, Ecom-Other Services emerged as the leading category, contributing 10% of digital ad impressions.

It replaced Ecom-Online Shopping, which was the leading category during Jan–Jul 2025. Ecom-Real Estate was another new entrant in the top 10 categories.

Collectively, the top 10 categories accounted for 45% of digital ad impressions during the period.

Lifestyle Records 92% Growth

Ecom-Other Services recorded an 85% increase in ad impressions compared with Jan–Jul 2025, marking the largest increase among the top 10 growing categories.

Lifestyle recorded the highest growth at 92%, followed by Ecom-Real Estate at 90%, Ecom-Travel & Tourism at 71%, Software at 51% and Multiple Courses at 49%.

Overall, ad impressions increased across more than 280 categories during Jan–Jul 2026.

Adobe Software India Leads Advertisers

Adobe Software India emerged as the biggest advertiser on digital during Jan–Jul 2026, accounting for 4% of ad impressions.

Flipkart.com and OpenAI followed with 3% each, while Amazon Online India and Reliance Retail accounted for 2% each.

The remaining advertisers in the top 10 included Hindustan Unilever, Google, Info Edge India, Myntra Designs and Facebook Inc, with each recording a 1% share of digital ad impressions.

More Than 1.1 Lakh Exclusive Digital Advertisers

The report identified more than 1.1 lakh exclusive digital advertisers during Jan–Jul 2026.

Among digital-only advertisers compared with television, The Attitudist in the ecom-clothing/textile/fashion category emerged as the most prominent advertiser.

Instagram Leads Web Publishers

Instagram remained the leading web publisher, accounting for 69% of digital ad impressions during the period.

Among the other leading web publishers, Facebook.com accounted for 41%, followed by YouTube.com at 23% and X.com at 15%.

The top five web publishers collectively accounted for 83% of digital ad impressions during Jan–Jul 2026.

Display Dominates Digital Formats

Display advertising remained the largest digital platform, accounting for 91% of ad impressions, while video contributed the remaining 9%.

Programmatic Remains the Dominant Transaction Method

Programmatic advertising was the predominant transaction method during the period, accounting for 96% of digital ad impressions.

Ad Network followed with a 2% share, while the remaining impressions came through direct, programmatic/ad network and other transaction methods.

Digital Advertising Continues to Expand

The TAM AdEx findings point to continued expansion in digital advertising during the first seven months of 2026, with growth spread across sectors, categories, advertisers and digital platforms.