Godrej Ninja Unveils ‘Super Dog’ Campaign Spotlighting Gut Health

Godrej Pet Care, a subsidiary of Godrej Consumer Products Limited (GCPL), has launched a new TVC for Godrej Ninja, highlighting the role of gut health in supporting dogs’ energy and active lifestyles. The campaign was announced in Mumbai on September 23, 2026.

‘Super Gut Health for Super Dog’

Built around the theme ‘Super Gut Health for Super Dog’, the campaign reflects the evolving culture of pet parenting, where dogs increasingly play an active role in family life.

The film uses a superhero narrative to demonstrate how nutrition can support dogs in staying active and energetic. The TVC has been conceptualised and developed by Godrej Creative Lab, the in-house creative studio of GCPL.

A Superhero Chase Through the City

Set during a busy school morning, the film begins when a mother notices that her son has left his tiffin behind just after the school bus departs.

The family dog takes matters into its own paws, grabs the tiffin bag and races after the bus. The ensuing chase sees the dog leap over cars, navigate walls and overcome obstacles across the city before finally catching up with the bus and delivering the tiffin to the surprised child.

The narrative uses the dog’s energy and determination to dramatise the role of gut health in supporting an active lifestyle.

Bringing the 3P Nutrition Proposition to Life

The campaign connects the superhero storyline with Godrej Ninja’s 3P proposition of Probiotics, Prebiotics and Polyphenols.

Rather than presenting the nutrition proposition through a conventional product-focused narrative, the film uses the dog’s extraordinary journey to establish an emotional connection between gut health, energy and the everyday bond between pets and their families.

Nutrition and Product Formulation

Made and tested in India, Godrej Ninja is positioned around gut health and immunity through its 3P formulation. The dry dog food is developed in collaboration with veterinary specialists and contains 37 balanced nutrients, along with Probiotics, Prebiotics, Vitamins, Omega-3 Fatty Acids and Phytonutrients.

According to the company, the product uses freshly sourced raw materials and is formulated to provide complete and balanced nutrition for dogs.

Godrej Ninja has been tested with dogs across a range of breeds and, according to the company, meets or exceeds Indian, US and EU standards and guidelines.

Turning a Functional Benefit into an Emotional Story

Commenting on the campaign, Chirag Aga, Chief Marketing Officer, Godrej Pet Care, said the company believes nutrition plays an important role in helping dogs lead healthier and more active lives.

He added that the 3P proposition reflects Godrej Pet Care’s focus on gut health and immunity, while the new TVC was designed to turn that product proposition into a memorable idea celebrating the energy and spirit of dogs.

Creative Approach Behind ‘Super Dog’

Shalini Avadhani and Gaurav Kumar, Lead Creative Strategists – Creative Lab, Godrej Consumer Products Ltd, said the film was inspired by the lengths pet dogs can go to for the people they love.

They explained that the superhero format allowed the team to turn an everyday act of caring into a larger-than-life adventure, using elements such as the red cape, leaps and the chase to showcase the dog’s energy before connecting it back to the product proposition.

The resulting ‘Super Gut Health for Super Dog’ platform brings together the emotional bond between dogs and their families with Godrej Ninja’s nutrition-led positioning.