Sprite has launched ‘Sprite Truth & Spice’, an eight-episode digital entertainment series that marks the brand’s first venture into the game-show format, combining spicy food challenges with candid conversations and celebrity chemistry. The series brings together popular creators, entertainers and sports personalities, turning everyday hangouts into a game built around spicy dishes, unexpected confessions and...
A renewed visual identity inspired by today’s evolving consumer signals the brand’s next phase of growth. Softline, from the house of Rupa & Company Limited, introduces a refreshed brand identity that marks the beginning of an exciting new chapter for one of India’s most trusted women’s apparel brands.The transformation is led by refreshed collections across...
What if your favourite bag could have a little more personality? AKIKI London has the answer and it has four legs. The contemporary luxury handbag brand has introduced its new Dog Charm Collection, bringing Kiki, the brand’s much-loved mascot, off the handbag and into your everyday style. At the heart of the collection is Kiki,...
A viral DIY ingredient. An adult serum “gentle enough for kids.” A trending oil massage routine. Parenting advice travels faster than ever, making it increasingly important for parents to know what to look for when choosing products and routines for children. This was the focus of “Trust Before Trends,” a panel discussion hosted by MomJunction,...
Myntra, one of India’s leading fashion, beauty and lifestyle platforms, today unveiled its campaign for the upcoming Big Fashion Festival (BFF), featuring brand ambassadors Alia Bhatt and Ranbir Kapoor. BFF will offer over 8 million styles when it goes live on 8th October. The campaign kicks off with a set of star-studded films, building excitement...
The POVA 8 5G gets a fresh new look with the introduction of Plasma Orange, bringing a vibrant new expression to its cool design. The colour adds more character to the phone, complementing the distinctive POVA Triangle camera module and interactive Alive Matrix Display. The rear display adds another visual element to the design, showing...
Prime Video is expanding its regional sports streaming offering, adding six NHL teams to its local sports lineup from the 2026-27 season. Under a new multi-year agreement with the National Hockey League (NHL), Prime Video will become the exclusive local streaming home for the six teams within their respective regional territories. The teams covered by...
Sony LIV’s Real Kashmir Football Club has been nominated for an International Emmy Award in the Drama Series category. Inspired by the true story of Kashmir’s first professional football club, the nomination brings a story born in the Valley to one of television’s most prominent international stages. Starring Mohammed Zeeshan Ayyub and Manav Kaul, the...
NODWIN Gaming is set to expand its footprint to Punjab. The maiden edition of Maruti Suzuki presents Jalandhar Comic Con will take place on November 21-22, 2026, at Lovely Professional University (LPU). With its vibrant education ecosystem, large student community and strong youth culture, Jalandhar is home to a generation that is curious, expressive and...
Beats by Dre has launched its new campaign, ‘Beats 360 ft. Kendall Jenner, Kendall Jenner, Kendall Jenner, and Kendall Jenner’, featuring model Kendall Jenner alongside different versions of herself to showcase the brand’s flagship over-ear headphones. Introducing Customisable Beats 360 The Beats 360 marks Beats by Dre’s first foray into interchangeable ear cushions and headband...
