The way brands connect with consumers is undergoing a fundamental transformation. For decades, marketers relied heavily on local traditions, regional insights, and cultural nuances to build meaningful relationships with their audiences. Today, however, the definition of “local” has evolved. In an era where entertainment, technology, and social media transcend borders, global pop culture has become...
India’s Trackmania star Kunal Upreti, popularly known as Spark, has qualified for the Esports Nations Cup (ENC) 2026 after a dominant run through the Asia regional qualifier. The 22-year-old will be the country’s sole representative in the title at the global nation-based esports event, set to debut in Riyadh, Saudi Arabia, from November 2 to...
Abu Dhabi-based integrated marketing and media agency 9Yards Communications has appointed Omar Sarieddine as its Chief Executive Officer, elevating him from his previous role as Deputy CEO. Sarieddine, who was appointed Deputy CEO in December 2024 after serving as Chief Operating Officer, will now take charge of the agency’s strategic and operational direction as it...
OpenAI has appointed Prabhjeet Singh, former President of Uber India and South Asia, as its Managing Director for India, marking the artificial intelligence company’s most significant leadership appointment in the country to date. Singh, who spent nearly 11 years at Uber, will join OpenAI in September and report to Kiran Mani, Managing Director for Asia...
Authored by Kumar Saurav, Co-founder & Chief Strategy Officer, AdCounty Media Earlier, finding the right app used to be a straightforward process. They would go to an app store, enter a keyword in the search field, and browse through the results to see which application(s) appeared to be matched to their needs. Although this method...
OREO has introduced its BTS-inspired limited-edition cookies in India, partnering with Tiger Shroff to celebrate one of the world’s most influential pop culture phenomena. The launch blends global fandom with local celebrity appeal, aiming to strengthen the brand’s connection with younger consumers and K-pop enthusiasts across the country. The campaign marks another step in OREO’s...
Nora Fatehi has made her first official appearance as brand ambassador for Jacob & Co., stepping into the spotlight wearing the brand’s Brilliant Skeleton Northern Lights timepiece, valued at approximately ₹78 lakh. The debut marks the beginning of a high-profile partnership between the internationally recognised luxury watchmaker and the actor, dancer, and global entertainer. Nora...
As CRED founder Kunal Shah prepares to take on the role of Global CEO of WhatsApp, the leadership transition signals a potentially transformative chapter for one of the world’s most widely used digital platforms. The appointment would see an Indian entrepreneur succeed Will Cathcart at a time when WhatsApp is evolving far beyond its origins...
Sony MAX, India’s leading movie channel, proudly announces a landmark celebration honouring 25 years of Aamir Khan Productions — a cinematic journey that has redefined storytelling and inspired generations. For over two decades, Sony MAX has been the home of blockbuster entertainment, iconic stars and unforgettable movie moments. Guided by its “Deewana Bana De” philosophy,...
India’s gaming industry has become one of the world’s largest player markets, but a new generation of developers is working to ensure the country becomes equally known for creating original gaming intellectual property. LVL Zero, India’s first gaming incubator backed by MIXI Global Investments, Nazara Technologies, and Chimera VC, selected 10 startups for its inaugural...
