Nikhil Kant has joined Meta in a consumer marketing role, marking his latest move after nearly two years with FlixBus, where he served as India Team Lead – Marketing & Sales. Announcing his new role, Kant described the move as a new chapter in his career and shared his excitement about joining Meta. He also...
Aditya Chitta has joined PhonePe Ads as Head of Large & Strategic Accounts, moving from Flipkart after nearly a decade with the e-commerce company. Chitta announced the move in a LinkedIn post, marking a new phase in his career in digital advertising and monetisation. Decade-Long Stint at Flipkart Chitta joined Flipkart in 2016 as Manager...
“Progress is rarely built by individuals alone. It is shaped by those who dare to challenge convention, by the institutions willing to invest in talent, and by the stories that remind us of what is possible.” – Balaaji Vaidyanathan, Director and Head of Marketing, CEEMEA at Franklin Templeton. Every great change begins with someone choosing...
Manish Aggarwal has stepped down as Head – Digital B2B Business at Sony Pictures Networks India (SPNI), bringing an end to his nearly seven-year stint with the company. Anurati Tandon, who previously served as Chief of Staff – CEO’s Office, will take over the digital B2B mandate. Anurati Tandon Takes Over Digital B2B Tandon has...
Muthoot FinCorp Limited (MFL) has appointed Sarah M. George as an Independent Director on its Board, strengthening the company’s leadership expertise across audit, assurance, governance, strategy and organisational leadership. The appointment comes as Muthoot FinCorp continues to strengthen its institutional capabilities and governance framework. Over 35 Years of Professional Experience George brings more than 35...
Ahead of the 80th Independence Day, redBus, a leading online bus ticketing platform, has launched Travel Equal, an initiative dedicated to identifying and addressing the everyday inequalities women experience while travelling. As its first activation under this initiative, redBus has introduced Freedom Bottle, an Independence Day campaign that combines a documentary-style film and an on-ground...
Leenata Kasawlekar has joined Kotak Mahindra Bank as Deputy Vice President – Corporate Communications, as part of the Group Corporate Communications team. Kasawlekar announced the move on LinkedIn, describing the appointment as a new industry and a fresh opportunity to learn, grow and contribute through strategic communications. Over a Decade of Communications Experience Kasawlekar brings...
Rusk Media has unveiled I-POPSTAR Tamil, a new original music reality format on its OTT platform Alright! TV, with a multi-brand sponsorship roster comprising Ai+ Nova Smartphone, Farmley, Godrej Appliances and Denver Perfumes. Ai+ Nova Smartphone has come on board as the Presenting Sponsor, while Farmley Makhana, Godrej’s Appliances business and Denver Perfumes have joined...
Legendary Amitabh Bachchan returns to India’s biggest quiz show, Kaun Banega Crorepati, on 10th August, on Sony Entertainment Television (SET) and Sony LIV. SET now launches an absolute entertainer rap anthem to its theme ‘Sochna Padgea’ featuring the megastar himself in a bold pop-culture avatar. The video spotlights the cine icon in a never-seen-before look,...
Abbhinav R Jain, Co-founder & Chief Financial Officer, AdCounty Media For decades, fintech advancement mostly followed a known strategy: attracting customers through marketing, improving how people are convinced to buy fintech’s products or services, and increasing expenses as long as CAC remains lower than LTV. This was a model that was meant to help fintech...
