L’Oréal India has elevated Rupal Singh Chauhan to the position of Head of Marketing – Biolage, marking a new phase in her more than six-year journey with the beauty and personal care company. Chauhan announced the move on LinkedIn, describing the appointment as a fresh challenge following her stint leading marketing initiatives for Kérastase Paris....
For nearly two decades, the digital marketing playbook revolved around one primary goal: ranking high on Google. Today, that strategy is no longer enough. Consumers are increasingly moving beyond traditional search engines and turning to AI assistants such as ChatGPT, Google Gemini, Perplexity and Microsoft Copilot. Instead of typing short keywords, users are asking conversational...
Republic World has appointed Nisha Sharma as Deputy General Manager – TV Ad Sales, Republic TV, strengthening its advertising sales leadership team. In her new role, Sharma will be responsible for driving the broadcaster’s television advertising business, with a focus on supporting revenue growth and developing effective solutions for advertisers. Extensive Media Industry Experience Prior...
Rubber King Tyre Group has appointed Amit Verma as Group Head – HR & Admin, strengthening its people leadership as the company continues to support business growth through organisational excellence. In his new role, Verma will lead the company’s people strategy, while overseeing and strengthening HR and administrative functions across the organisation. Over 24 Years...
JCRADS & PARTNERS, the Dubai-based boutique marketing, PR and social agency, has been appointed as the public relations and communications partner for Matt Concierge, a luxury travel and lifestyle concierge company known for delivering personalised experiences and privileged access. Under the new mandate, JCRADS & PARTNERS will oversee strategic communications and media relations for Matt...
ProHance, the Productivity Control Room for enterprises, today announced the appointment of Ankit Chaturvedi as its Global Head of Marketing and GTM Engineering. The move strengthens a growing lineup of AI-first leadership hires at the company as it scales toward its vision of a Unified Productivity Control Room, built to help enterprises amplify human, vendor,...
Zee Entertainment Enterprises Limited (ZEEL) has elevated Annkur Kapila to the role of Executive Vice President – Sports Strategy & Business Development, giving him a new mandate focused on strengthening the company’s sports business and identifying new growth opportunities. Kapila moves into the position after serving as EVP – National Head Sales for ZEE5, where...
WPP Media has appointed Bhushan Bagkar as Vice President – Strategy, strengthening its strategic leadership team as the company continues to develop insight-led and data-driven solutions for brands. Bagkar joins WPP Media following a stint at Madison World, where he served as General Manager. In his new role, he will focus on developing strategic marketing...
Building on the momentum of Zydus Lifesciences Limited’s #LiverKiSuno campaign, TheSmallBigIdea (TSBI) scripted and produced an influencer-led initiative featuring actors Vivek Dahiya and Sana Makbul. The initiative takes the campaign’s core message to digital audiences through relatable, everyday storytelling. The #LiverKiSuno campaign introduced the idea of hidden “villains” affecting liver health through one of India’s most recognised on-screen villains, Ashish Vidyarthi. It spotlighted excess body weight,...
SAL Saudi Logistics Services has elevated Mshari Alothman to the role of Brand Experience Director, marking a significant milestone in his career across branding, marketing and customer experience. In his new leadership role, Alothman will lead SAL’s brand experience strategy, bringing together brand, customer experience and creative initiatives to strengthen the company’s market positioning and...
