Nikon India Taps 80dB Communications to Lead Public Relations

80dB Communications, an integrated reputation management advisory, has been appointed as the strategic communications partner for Nikon India Pvt. Ltd., a wholly owned subsidiary of Nikon Corporation, Japan. The appointment follows a competitive multi-agency review.

Nikon Corporation is a global player in imaging, precision optics, healthcare solutions and advanced imaging technologies. Under the new mandate, 80dB Communications will manage corporate and brand reputation, earned media, product PR, leadership visibility and creator engagement.

The agency will build on Nikon’s imaging legacy and expanding portfolio, including its mirrorless imaging solutions and the creative opportunities enabled by RED digital cinema technology. The mandate aims to strengthen Nikon’s presence across India’s evolving visual storytelling ecosystem.

80dB will also focus on building the profile of Nikon India’s leadership within the country’s growing creator economy, deepening relationships with photographers, filmmakers and technology media, and leading reputation monitoring.

Commenting on the appointment, Sajjan Kumar, Managing Director, Nikon India Pvt. Ltd., said, “India’s imaging landscape is evolving rapidly, with video and cinematic storytelling opening up new possibilities for photographers, filmmakers and content creators. At Nikon India, we continue to build on our legacy in imaging by expanding our capabilities across the Z Series, while making advanced imaging technology more accessible to a wider creative community. As the creator ecosystem grows, our focus remains on understanding its evolving needs and enabling creators to bring their vision to life. We look forward to working with 80dB Communications to strengthen our engagement with this dynamic community of creators and professionals, while also strengthening Nikon’s presence in India.”

Abhilasha Padhy, Co-founder and Joint Managing Director, 80dB Communications, added, “It is a privilege to partner with a brand as iconic as Nikon, one that has shaped how the world sees and tells stories for over a century. India’s creators are increasingly choosing video and cinematic formats, and we are excited to help bring Nikon’s innovation to the heart of those conversations. Our focus will be on investing in the quality of storytelling, building trusted relationships with media and creators, and elevating Nikon India’s narrative as a leading voice in visual storytelling.”