On the occasion of National Candy Day, the Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation, announced the 2026 edition of Pulse Candy Day campaign. Marking the brand’s annual national celebration, this year’s campaign features yet another innovative, technology-driven initiative. This edition of the campaign introduces an immersive, space-themed game. Players control the game using their hands and body tracked by their smartphone camera, which seamlessly directs them to a dedicated microsite www.pulsecandyday.com. Aimed at Gen Z, young adults and mobile-first consumers, with a bite-sized format designed to encourage replay and social sharing, the game will run from 3rd to 10th November, one week around National Candy Day. It invites users on a 60-second interstellar adventure to collect Pulse candies scattered across space while avoiding decoy candies, asteroids and other celestial obstacles. The campaign utilises camera-based motion and gesture tracking, which responds to the user's hand…
