We Are Social Secures Social Media Mandate for DWTC’s Free Zone and Hospitality Businesses

Dubai World Trade Centre (DWTC) has appointed global socially-led creative agency We Are Social to manage social media strategy and creative development for its Free Zone and Hospitality business divisions.

Following the account win, We Are Social has developed a social-first communications strategy aimed at strengthening the positioning of both business units while highlighting their distinct offerings within DWTC’s wider business ecosystem.

The partnership covers strategic planning, creative development, content production and community management, with a focus on increasing brand visibility, audience engagement and connections across local and regional markets.

We Are Social to Strengthen DWTC Free Zone’s Digital Presence

For DWTC Free Zone, the agency’s strategy will position the division beyond its role as a provider of business licences and workspaces. The focus will be on showcasing its wider business ecosystem and the opportunities it offers to entrepreneurs, start-ups and established organisations.

Content will be developed for platforms including TikTok, Instagram and LinkedIn, with the aim of highlighting the business opportunities and services available through the Free Zone.

Creative Strategy to Spotlight DWTC Hospitality

For DWTC Hospitality, We Are Social will develop a creative strategy highlighting the people, expertise and experiences behind its catering and hospitality services.

Built around the theme “Time Spent, Time Elevated,” the content strategy will showcase the work behind its culinary and event experiences through chef-led features, short documentary-style series, creator-hosted gatherings and behind-the-scenes storytelling.

DWTC and We Are Social Share Their Vision for the Partnership

Commenting on the partnership, Marc Haslam, Vice President – Marketing Communications at Dubai World Trade Centre, said the organisation aims to strengthen the positioning and visibility of its diverse business portfolio through distinctive and engaging content.

He added that We Are Social brings a combination of strategic thinking and creative expertise to communicate the strengths of each business division and build stronger audience connections.

Aurelien Fonteneau, Managing Director at We Are Social, said the partnership offers significant creative opportunities, given DWTC’s role in bringing together business, culture, hospitality and ambition.

He highlighted the agency’s objective of translating DWTC’s activities and offerings into social-first stories that audiences want to watch, share and engage with.

The appointment reinforces Dubai World Trade Centre’s efforts to strengthen the digital visibility of its business divisions through tailored social media strategies, creative storytelling and audience-focused communications.