Myntra’s End of Reason Sale, now in its 24th edition, recorded 1.3X growth in first-time shoppers over the June edition last year, with non-metro markets accounting for 55% of that share. Cities such as Jaipur, Lucknow, Patna, Indore, Guwahati, Surat, Nagpur, and Bhopal were among the strongest contributors. Made-in-India D2C brands under Myntra Rising Stars...
DEKUPLE Group has announced its entry into the Middle East market with the launch of Das Kapital, marking a significant step in the group’s international expansion strategy and strengthening its presence in one of the world’s fastest-growing marketing and communications regions. The move reflects DEKUPLE Group’s ambition to expand its global footprint while tapping into...
Publicis Groupe Middle East and ABG have joined forces to launch a dedicated retail media task force aimed at accelerating the growth and adoption of retail media solutions across the Middle East and North Africa (MENA) region. The initiative brings together expertise in advertising, commerce, data, and technology to help brands, retailers, and media partners...
: Within just a few days of its launch on Amazon MX Player, Made in India: A Titan Story has emerged as one of the most talked-about Indian series of the year. This six-episode period drama that played out in 1984 as JRD Tata and Xerxes Desai took on a challenge to create India’s first...
One of the world’s most beloved animated franchises is set to arrive in Indian theatres as TV Asahi and PVR INOX Pictures bring Doraemon the Movie: New Nobita and the Castle of the Undersea Devil to the big screen for audiences across the country. The film will release in cinemas across India on October 2,...
Underneat has unveiled its first summer campaign, ‘Life When I’m Offline’, encouraging consumers to disconnect from digital distractions and embrace meaningful real-world experiences. The campaign highlights the value of being present in everyday moments, promoting a lifestyle that prioritises authentic connections, self-expression, and mindful living. At a time when screen time continues to dominate daily...
Yum! Brands is reportedly exploring the sale of its iconic Pizza Hut business in a deal valued at approximately $2.7 billion, as the global restaurant giant seeks to navigate changing consumer preferences and increasing competition within the quick-service restaurant industry. The potential transaction comes at a time when the pizza category is facing evolving market...
LetzRyd, a mobility supply infrastructure platform focused on organising and scaling urban transport through technology, has introduced LetzOwn, a first-of-its-kind driver ownership model designed to make India’s gig mobility economy more financially inclusive. LetzOwn, an innovative ownership platform developed by LetzRyd, tackles a longstanding challenge in the mobility sector by helping commercial drivers transition from...
Utopai Studios today announced that it will present, co-produce, and invest in Half Moon, the new German-Korean live-action feature from Silver Bear-winning filmmaker Hyo-joo Yang, as part of the company’s expanding original film slate. The film will be co-produced by Germany’s In Good Company and Korea’s Paper Barn Studios, alongside Utopai Studios. Half Moon has...
Zydus Lifesciences Limited, an innovation-driven global life sciences company, today launched the second edition of its public health awareness campaign, #LiverKiSuno, on the occasion of Global Fatty Liver Day. The campaign seeks to raise awareness about liver health and encourage individuals to pay attention to silent risks that often go unnoticed until liver disease has...
