Category: Marketing

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Kotak Mahindra Bank Appoints Leenata Kasawlekar as Deputy VP – Corporate Communications

Leenata Kasawlekar has joined Kotak Mahindra Bank as Deputy Vice President – Corporate Communications, as part of the Group Corporate Communications team. Kasawlekar announced the move on LinkedIn, describing the appointment as a new industry and a fresh opportunity to learn, grow and contribute through strategic communications. Over a Decade of Communications Experience Kasawlekar brings...

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Manish Aggarwal Exits SPNI; Anurati Tandon to Lead Digital B2B Business

Manish Aggarwal has stepped down as Head – Digital B2B Business at Sony Pictures Networks India (SPNI), bringing an end to his nearly seven-year stint with the company. Anurati Tandon, who previously served as Chief of Staff – CEO’s Office, will take over the digital B2B mandate. Anurati Tandon Takes Over Digital B2B Tandon has...

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Sarah M. George Joins Muthoot FinCorp Board as Independent Director

Muthoot FinCorp Limited (MFL) has appointed Sarah M. George as an Independent Director on its Board, strengthening the company’s leadership expertise across audit, assurance, governance, strategy and organisational leadership. The appointment comes as Muthoot FinCorp continues to strengthen its institutional capabilities and governance framework. Over 35 Years of Professional Experience George brings more than 35...

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Why Fintech CAC Models Are Breaking – and What Growth Teams Are Doing About It

Abbhinav R Jain, Co-founder & Chief Financial Officer, AdCounty Media For decades, fintech advancement mostly followed a known strategy: attracting customers through marketing, improving how people are convinced to buy fintech’s products or services, and increasing expenses as long as CAC remains lower than LTV. This was a model that was meant to help fintech...

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L’Oréal India Elevates Rupal Singh Chauhan to Head of Marketing for Biolage

L’Oréal India has elevated Rupal Singh Chauhan to the position of Head of Marketing – Biolage, marking a new phase in her more than six-year journey with the beauty and personal care company. Chauhan announced the move on LinkedIn, describing the appointment as a fresh challenge following her stint leading marketing initiatives for Kérastase Paris....

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Nisha Sharma Takes Charge as DGM – TV Ad Sales at Republic World

Republic World has appointed Nisha Sharma as Deputy General Manager – TV Ad Sales, Republic TV, strengthening its advertising sales leadership team. In her new role, Sharma will be responsible for driving the broadcaster’s television advertising business, with a focus on supporting revenue growth and developing effective solutions for advertisers. Extensive Media Industry Experience Prior...

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Rubber King Tyre Group Appoints Amit Verma as Group Head – HR & Admin

Rubber King Tyre Group has appointed Amit Verma as Group Head – HR & Admin, strengthening its people leadership as the company continues to support business growth through organisational excellence. In his new role, Verma will lead the company’s people strategy, while overseeing and strengthening HR and administrative functions across the organisation. Over 24 Years...

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Matt Concierge Appoints JCRADS & PARTNERS to Lead Communications

JCRADS & PARTNERS, the Dubai-based boutique marketing, PR and social agency, has been appointed as the public relations and communications partner for Matt Concierge, a luxury travel and lifestyle concierge company known for delivering personalised experiences and privileged access. Under the new mandate, JCRADS & PARTNERS will oversee strategic communications and media relations for Matt...

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ProHance Appoints Ankit Chaturvedi as Global Head of Marketing and GTM Engineering

ProHance, the Productivity Control Room for enterprises, today announced the appointment of Ankit Chaturvedi as its Global Head of Marketing and GTM Engineering. The move strengthens a growing lineup of AI-first leadership hires at the company as it scales toward its vision of a Unified Productivity Control Room, built to help enterprises amplify human, vendor,...

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Zee Elevates Annkur Kapila to EVP – Sports Strategy & Business Development

Zee Entertainment Enterprises Limited (ZEEL) has elevated Annkur Kapila to the role of Executive Vice President – Sports Strategy & Business Development, giving him a new mandate focused on strengthening the company’s sports business and identifying new growth opportunities. Kapila moves into the position after serving as EVP – National Head Sales for ZEE5, where...