Sony LIV has unveiled the first look of Birla Studios & Applause Entertainment’s Scam 2010, the next chapter of the unanimously loved Scam franchise! Season 3 is being directed by Hansal Mehta, who gave audiences one of the most loved shows in the history of Indian streaming landscape when he made Scam 1992 : The...
Two distinct design worlds. One statement-making collaboration. John Jacobs joins forces with celebrated couturiers Shantnu and Nikhil’s pret label, S&N by Shantnu Nikhil, to launch a 32-piece eyewear collection that marks the designers’ first-ever venture into eyewear. Bringing together John Jacobs’ Italian design sensibilities and S&N’s distinctive design language, the collection reimagines iconic eyewear through...
General Motors Africa and Middle East (GM) has unveiled‘Zero to 100 and Beyond’, a campaign marking 100 years in Africa and the Middle East by celebrating the people who have made its vehicles part of their lives, memories and culture. Connecting GM’s heritage with its vision, the campaign inspires pride in how far GM and...
Sabhyata has launched Ghar Aayi Lakshmi, a Diwali campaign that highlights the challenges single working women face when seeking rental accommodation in urban India. Featuring Seema Pahwa and Mahathi Ramesh, the four-minute digital video commercial (DVC) questions the unwritten “families only” rule followed by some landlords and housing societies, highlighting the assumptions that can shape...
Wurl, a company operating in the streaming TV industry, has released its latest report, The CTV Trends Report: Addressing the Content Signal Gap, highlighting significant limitations in the information available to advertisers about the connected TV (CTV) inventory they purchase. An analysis of bidstream metadata found that 89% of CTV ad requests lacked a usable...
Instamart has released a new Diwali brand film that uses visual humour to showcase its festive décor assortment and highlight the range of products available on the platform for the festive season. Conceptualised and executed by Instamart’s in-house team, the film follows a couple returning home after a late-night Diwali party. As the wife asks...
South India’s leading electronic music festival, Kappa CULTR, is expanding its universe with the launch of CULTR SHIFT, an exciting new format under its umbrella brand. The inaugural edition of the new IP will take place on November 21 and 22, 2026, at The Leela, Kovalam, bringing together electronic music, immersive experiences and coastal charm...
Lenovo has launched a new campaign for its Lenovo Idea Tab Pro Gen 2, featuring actor Abhay Varma. Developed by Kinnect, part of Omnicom Advertising India, the campaign builds on the brand’s larger “Damn the Odds” platform, positioning Lenovo tablets as everyday companions that help people stay prepared, productive and ready to seize emerging opportunities....
Dentsu is moving out of its iconic Devchand House office in Mumbai’s Worli and relocating its operations to Smartworks’ The Square in Andheri East, marking the end of a chapter at one of the agency network’s familiar Mumbai addresses. The agency announced the move through an Instagram post, sharing pictures and a message reflecting on...
du, a leading telecom and digital services provider, has secured two major regional awards for its brand transformation and strategic approach to expanding beyond traditional connectivity services. du, together with TBWA\RAAD, was named winner of ‘Brand Evolution’ at The Marketing Society GCC Awards 2026, against a strong shortlist featuring Microsoft, PwC Middle East, MEOS GEO and World...
