Mentos is doubling down on experience-led marketing. At the India debut of global music icon Calvin Harris, the brand transformed a live entertainment moment into a high-energy, consumer-driven campaign blurring the lines between audience and amplification. The result? A case study in how experiential marketing can turn presence into participation and participation into reach. Turning...
Parle Products is navigating rising LPG-driven cost pressures while maintaining steady demand for its flagship Parle-G biscuit. In the face of rising input costs driven by an ongoing LPG price surge, Parle Products is balancing margin pressures while sustaining volume growth. Even as costs tighten, Parle-G continues to demonstrate resilience in demand. Cost Pressures Mount...
In a category often defined by technical benchmarks and policy milestones, GREW Solar is choosing a more cultural, forward-facing route. With its latest campaign, ‘The Next Starts Here’, the brand brings together the rising influence of clean energy and the unmatched emotional pull of cricket featuring players from Gujarat Titans. But this isn’t just another...
PepsiCo has reported a solid start to the year, with first-quarter growth driven by robust demand in India and steady performance across its international markets. The global food and beverage major highlighted balanced contributions from both its convenience foods and beverages segments, reinforcing the strength of its diversified portfolio. India Emerges as a Key Growth...
In an era where brand storytelling is moving beyond products to purpose, Sun Pharmaceutical Industries is making a decisive play. The pharma giant has teamed up with Royal Challengers Bengaluru (RCB) to launch a new campaign film that centers around a powerful idea the belief in being No. 1. This isn’t just another sports partnership....
Hero FinCorp, an Indian Non-Banking Financial Company (NBFC),today announced the launch of its Indian T20 League campaign — ‘Nariyal Phodo, SarKyun?’, marking its third consecutive year as the Title Partner of Delhi Capitals. Building onits strong association with the franchise, this year’s campaign introduces a sharperproposition: “Hero FinCorp AI Ki Asani Wala Loan Le Aaye.”...
The journey of the Indian Rupee against the US Dollar is not just a story of numbers it’s a reflection of India’s economic evolution, policy shifts, and global positioning over nearly eight decades. From a modest ₹3.30 per dollar in 1947 to an estimated ₹94.11 in 2026, the rupee’s trajectory tells a deeper story of...
The International Gemological Institute (IGI) has partnered with Gujarat Titans (GT) for the current edition of the Indian T20 League. The association is part of IGI’s ongoing effort to strengthen consumer awareness, transparency, and responsible decision-making in the jewelry industry. By leveraging the scale and influence of the Gujarat Titans, IGI aims to make diamond...
By Nitin Jain, Founder & Director, La Pink In an industry that is constantly chasing the next “it” ingredient, Vitamin C has quietly remained a constant. It may not always be the newest trend, but it continues to be one of the most effective and widely trusted ingredients in skincare today. As we move into...
Set along the gentle curves of a flowing river and framed by expansive green vistas in Karjat, Stone Water by Zuper makes a striking debut as a Bali-inspired luxury retreat near Mumbai, introducing its most defining highlight – Maharashtra’s first multi-layered swimming pool experience. Envisioned as a contemporary riverfront sanctuary, the resort blends immersive architecture,...
