Category: Marketing

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H&M brings immersive cultural experience to Lollapalooza India 2026

H&M returned to Lollapalooza India 2026 on 24 and 25 January in Mumbai with a bold festival presence. In true H&M spirit, the immersive brand experience brought together fashion, beauty, music, and self-expression. At the heart of H&M’s festival presence was the H&M Beautyverse, an immersive, high-energy space dedicated to all things H&M Beauty. Featuring a...

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Axis Max Life renews ‘Bharosa Tum Ho’ campaign with Rohit Sharma, spotlighting trust and personal responsibility

Axis Max Life Insurance Limited formerly known as Max Life Insurance Company Limited, has unveiled an exciting new chapter of its flagship brand campaign, ‘Bharosa Tum Ho’. The campaign centres on ‘Trust’ as its emotional anchor, while evolving the narrative to spotlight the individual’s role as the primary protector of their family. Through simple, human storytelling,...

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