Anmol Biscuits’ latest Raksha Bandhan campaign, “Sorry Bolega Ki Nahi?”, is receiving a strong and positive response from audiences for its refreshingly humorous take on the most relatable part of sibling relationships—their endless fights, teasing and unspoken affection. Moving away from the usual emotional Raksha Bandhan narrative, the #HarPalAnmol campaign captures the chaotic reality of...
WLDD, a new-age content distribution and creator-led marketing company founded in 2018, has secured strategic investment from Adfactors PR, India’s largest public relations firm, and Vikas Khemani, Founder & CIO at Carnelian Asset Management & Advisors. The investment will support WLDD’s plans to scale its technology, creator ecosystem, content platforms and brand solutions as businesses...
Amazon MGM Studios Unveils the Trailer of Kunal Kemmu’s High-Stakes Action-Comedy VIBE, Releasing in Cinemas on September 18 Amazon MGM Studios today unveiled the trailer of its upcoming theatrical film VIBE, a high-stakes action comedy written and directed by Kunal Kemmu. Releasing in cinemas on September 18, the film produced by Kunal Kemmu and Chirag...
Blossom Accelerator, a Saudi venture capital firm and innovation platform, has launched Blossom Capital, its official investment arm, alongside its first portfolio of nine early-stage AI companies selected through DominAIte, Blossom Accelerator’s AI investment and commercialisation platform supported by the National Technology Development Program (NTDP). The new venture capital arm will invest across enterprise AI,...
CheQ, India’s leading credit card management platform, has entered into a multi-year title sponsorship agreement with Mumba Masters, the Mumbai-based Global Chess League franchise owned by Unilazer Ventures Pvt. Ltd. As part of the sponsorship deal, the team will officially take to the board as CheQ Mumba Masters from Season 4, marking a major commercial...
Omnicom Media’s OMD India has been awarded the integrated media mandate for Ventura, the flagship retail investment services brand of Ventura Securities, following a competitive multi-agency pitch. Under the mandate, OMD India will lead Ventura’s media strategy, planning and execution. Full-Funnel Media Approach At the centre of OMD India’s proposition is a connected, full-funnel approach...
NODWIN Gaming, a global leader in youth entertainment, today announced the commencement of the Playoffs stage of the BGMI Masters Series (BGMS) Season 5, as the tournament enters its decisive week with a ₹1 crore+ prize pool on the line. After three weeks of intense competition, six teams have already secured their places in the...
Uflex, a multinational flexible packaging and solutions company, has onboarded CreativeMud for its creative and digital mandate. The partnership will see CreativeMud work with Uflex across creative strategy, digital communication and consumer-facing brand initiatives, bringing the agency’s insight-led approach to the company’s evolving communication requirements. Creative Strategy for Zipouch As part of the mandate, CreativeMud...
At 6:30am, before the mall doors opened to shoppers, Dubai’s out-of-home (OOH) advertising sector came together at the starting line for the Dubai Mallathon. Held under the patronage of H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum and in collaboration with the Dubai Sports Council, the Dubai Mallathon encourages residents to stay active during...
Creators HQ, the first dedicated creators’ hub in the UAE and the Middle East and part of Visioneers, and Amazon Ads have opened applications for the Amazon Creators Foundry, an initiative designed to help UAE-based content creators launch and scale their own products on Amazon.ae. First unveiled during the fourth edition of the 1 Billion...
