Category: Marketing

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Visa Brings Shah Rukh Khan Onboard as Brand Ambassador in India

Visa India has appointed Shah Rukh Khan as its new brand ambassador, marking a major move aimed at strengthening consumer engagement, digital payments awareness, and brand visibility across the Indian market. The partnership brings together one of the world’s leading digital payments companies with one of India’s most influential entertainment personalities, reflecting the growing importance...

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Swiggy Focuses on Sustainable Growth Over Price Wars with Amazon and Flipkart

Swiggy CEO Sriharsha Majety has signalled a more disciplined and sustainable growth strategy for the company, indicating that Swiggy will avoid entering an aggressive cash-burn battle with major competitors like Amazon and Flipkart in India’s rapidly evolving commerce and quick delivery market. The comments come at a time when India’s e-commerce and quick commerce sectors...

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Ferrari Luce Blends Italian Performance Heritage with Silicon Valley Innovation

Ferrari is pushing deeper into the future of luxury mobility with Ferrari Luce, a concept that symbolises the growing convergence between Maranello’s legendary automotive craftsmanship and Silicon Valley’s technology-driven innovation culture. The initiative reflects how luxury automotive brands are increasingly redefining themselves not only as manufacturers of high-performance vehicles, but as technology-led lifestyle ecosystems. Ferrari...

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Dermatologists Dr Gurveen WaraichGarekar and Dr Siddharth Garekar LaunchCOMPOUND: A Systems-Based Revolutionfor Indian Skin

Renowned dermatologists Dr Gurveen Waraich Garekar and Dr Siddharth Garekar (popularly known as the Garekars) today announced the official launch of COMPOUND, a skincare brand founded on clinical expertise rather than just endorsement. Moving beyond the “dermatologist-backed” trend, COMPOUND is dermatologist-founded, born directly from the Garekars’ clinical practice to solve the most persistent skin concerns...

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Robotics Meets Paediatric Precision: Yashoda Hospitals Treats 2-Month-Old with Complex Urological Condition

In a remarkable demonstration of advanced paediatric urological care, the expert team at Yashoda Hospitals performed an Anderson-Hynes pyeloplasty with DJ stenting, using a robotic procedure, on a 2-month-old male infant with left Pelvi-Ureteric Junction (PUJ) obstruction. The procedure was successfully performed by a minimally invasive robotic approach with no intraoperative complications and an uneventful...

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TechnoSport Partners with Paralympics Committee of India (PCI) for the 8th Indian Open Para Athletics Championship 2026

TechnoSport, India’s largest activewear brand, has partnered with the Paralympic Committee of India (PCI) for the 8th Indian Open Para Athletics Championship 2026, scheduled to take place from May 26 to May 30 at Sree Kanteerava Stadium. As the Silver Sponsor this partnership aligns with the brand’s latest campaign ‘Real Movement’, bringing together over 350...

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CARMELO ANTHONY’S CREATIVE 7 PRODUCTIONS BECOMES A STRATEGIC PARTNER IN UTOPAI STUDIOS TO EXPAND SPORTS AND ENTERTAINMENT IP

Utopai Studios today announced that Basketball Hall of Famer and entrepreneur Carmelo Anthony, through his production company Creative 7, has become a strategic partner in the company and will work with Utopai Studios to expand its work with professional athletes, with a focus on developing original sports and entertainment intellectual property using PAI, Utopai Studios’...

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Publsh Media Group and Vivenda Group Join Forces Across UAE, Italy, and Spain

Publsh Media Group has announced a strategic partnership with Vivenda Group to expand collaborative opportunities across the UAE, Italy, and Spain, marking a significant step toward strengthening international business connectivity, media partnerships, and cross-market growth initiatives. The collaboration reflects the increasing importance of global partnerships as companies across media, hospitality, branding, and lifestyle sectors seek...

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Unilever Promotes Hugo Rawlinson to Lead Dove Men+Care International Branding

Unilever has elevated Hugo Rawlinson to the role of Global Brand Director for Dove Men+Care International, reinforcing the company’s focus on strengthening its global grooming and personal care portfolio amid evolving consumer expectations and increasing competition within the men’s care category. The leadership move reflects Unilever’s continued investment in brand transformation, global expansion, and purpose-driven...

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Brands Shift Focus to WPL as Cricket Sponsorship Landscape Expands: Hurun

India’s sports marketing ecosystem is undergoing a major transformation as the Women’s Premier League (WPL) rapidly emerges as one of the country’s most attractive new platforms for brand partnerships beyond the Indian Premier League (IPL). According to a recent Hurun industry report, brands are increasingly viewing WPL as a high-growth commercial opportunity driven by rising...