Urban Company’s Middle East arm has partnered with Unicommerce, an AI-powered e-commerce enablement SaaS platform, to support its e-commerce operations across Saudi Arabia and the United Arab Emirates. As Urban Company expands its footprint across the Middle East, it will leverage Unicommerce’s flagship platform, Uniware, to manage inventory and fulfilment operations supporting its at-home service...
Blue Machines AI, an advanced enterprise-grade Conversational AI platform, today announced the launch of Floe, its proprietary context-aware language detection model, designed to help AI agents determine not only which languages a customer is using, but whether the customer actually intends to change the language of the conversation. Built for India’s multilingual communication patterns, the...
Parle Products has unveiled the Monaco Anthem, a new music video featuring Orry, Chaar Diwari and The Siege, extending the brand’s latest ‘Sada Salty Raho’ campaign into music and popular culture. The anthem takes the campaign’s core message of individuality and self-expression and translates it into a music-led format, bringing together contemporary artists and cultural...
SOCIALEYEZ has welcomed the UAE Space Agency as a new client, adding another government and future-focused organisation to its growing portfolio. The partnership further strengthens the agency’s presence across the space, technology and innovation sectors, while supporting its continued growth in areas aligned with the UAE’s future ambitions. Partnership to Focus on Digital Communications Under...
Rusk Media has unveiled I-POPSTAR Tamil, a new original music reality format on its OTT platform Alright! TV, with a multi-brand sponsorship roster comprising Ai+ Nova Smartphone, Farmley, Godrej Appliances and Denver Perfumes. Ai+ Nova Smartphone has come on board as the Presenting Sponsor, while Farmley Makhana, Godrej’s Appliances business and Denver Perfumes have joined...
Sisters’ Day is all about celebrating one of life’s most enduring relationships. Whether she’s your biggest cheerleader, your style inspiration, your skincare confidante, or your partner in weekend adventures, the perfect gift is one that reflects her personality and makes her feel truly appreciated. From timeless accessories and beauty essentials to self-care favourites and shared...
BigTrunk Communications has secured the integrated media mandate for Wonder Cement, further strengthening its portfolio of leading brands and reinforcing its position as a full-service integrated media agency. Under the new partnership, BigTrunk Communications will manage Wonder Cement’s end-to-end media responsibilities, including media strategy, planning, buying, execution and performance optimisation across both digital and traditional...
Laqshya Media Group has announced the reappointment of Bharat Bhushan Kedia as Senior Vice President and National Head – Planning and Buying, effective immediately. Based at the company’s Mumbai headquarters, Kedia will report to Amarjeet Hudda, Chief Operating Officer, Laqshya Media. In his new role, Kedia will lead the planning and buying function across the...
Total Media Ventures today announced the strategic expansion of its advertising technology portfolio into India through the launch of Smartifai and Videx, two advanced platforms designed to transform how brands understand, engage, and connect with audiences in an increasingly digital-first world. “This expansion marks a significant milestone in Total Media Ventures’ broader vision of delivering...
India’s younger consumers are embracing cold coffee as an everyday drink. Brands like Nestle, HUL, and Tata Starbucks are expanding their offerings. Direct-to-consumer brands are also seeing significant growth. Cold coffee has evolved from a niche café offering into one of the fastest-growing beverage categories, driven largely by changing consumption habits among Generation Z consumers....
