BigTrunk Communications has secured the integrated media mandate for Wonder Cement, further strengthening its portfolio of leading brands and reinforcing its position as a full-service integrated media agency. Under the new partnership, BigTrunk Communications will manage Wonder Cement’s end-to-end media responsibilities, including media strategy, planning, buying, execution and performance optimisation across both digital and traditional...
Laqshya Media Group has announced the reappointment of Bharat Bhushan Kedia as Senior Vice President and National Head – Planning and Buying, effective immediately. Based at the company’s Mumbai headquarters, Kedia will report to Amarjeet Hudda, Chief Operating Officer, Laqshya Media. In his new role, Kedia will lead the planning and buying function across the...
Total Media Ventures today announced the strategic expansion of its advertising technology portfolio into India through the launch of Smartifai and Videx, two advanced platforms designed to transform how brands understand, engage, and connect with audiences in an increasingly digital-first world. “This expansion marks a significant milestone in Total Media Ventures’ broader vision of delivering...
India’s younger consumers are embracing cold coffee as an everyday drink. Brands like Nestle, HUL, and Tata Starbucks are expanding their offerings. Direct-to-consumer brands are also seeing significant growth. Cold coffee has evolved from a niche café offering into one of the fastest-growing beverage categories, driven largely by changing consumption habits among Generation Z consumers....
In a digital world where trends appear and disappear in a matter of hours, every now and then a conversation emerges that feels organic, unexpected, and impossible to ignore. The latest one sits at the crossroads of music, motorsport, and internet culture and it has Alan Walker right at the center. What began as a...
Hanover Communications has appointed Samantha Gregson Donnelly as Managing Director for the Middle East, reinforcing the consultancy’s commitment to regional expansion, client growth, and strengthening its strategic communications capabilities across one of the world’s fastest-evolving business markets. The appointment comes as organisations across the Middle East increasingly seek integrated communications expertise to navigate complex stakeholder...
Pattern Co-Founder and CEO Dave Wright has unveiled ‘Pi’, a new AI-powered ecommerce engine designed to help brands make faster, smarter, and more data-driven retail decisions in an increasingly competitive digital commerce landscape. The launch reflects the growing role of artificial intelligence in ecommerce operations as brands seek to optimise performance, improve customer experiences, and...
In a significant ruling highlighting the importance of intellectual property rights in the digital age, the Delhi High Court has imposed a ₹30 lakh cost on Google in a trademark dispute involving Hindware, reinforcing the judiciary’s stance on protecting established brands from trademark-related violations. The case centred around allegations concerning the use and visibility of...
CNN has initiated legal proceedings against Perplexity AI, alleging unauthorised use of its news content and raising fresh questions about copyright protection, content ownership, and the responsibilities of artificial intelligence platforms in the rapidly evolving digital information ecosystem. The lawsuit represents the latest chapter in the growing tension between traditional news publishers and AI companies...
WPP has announced key leadership appointments across its creative and production businesses, naming Nassib Boueiri as the new lead for WPP Creative in the Middle East while appointing Sergio Sánchez-Lozano as Chief Executive Officer of WPP Production for Europe, the Middle East, and Africa (EMEA). The appointments reflect WPP’s continued efforts to strengthen its regional...
