Freyr Energy Names Rohit Sharma as New Brand Ambassador

Freyr Energy has appointed Indian cricketer Rohit Sharma as its brand ambassador, marking a new phase in the company’s consumer outreach. The association has been announced alongside the launch of its latest campaign, ‘Solar Ho, Toh Freyr Ho!’, which will roll out across India from September 30.

The campaign focuses on rooftop solar systems and the long-term nature of investing in solar energy. The partnership comes as the PM Surya Ghar: Muft Bijli Yojana expands awareness and adoption of residential rooftop solar among households across the country.

Building Trust Around Rooftop Solar

Commenting on the partnership, Saurabh Marda, Co-founder and Managing Director, Freyr Energy, said the company aims to raise expectations around the complete rooftop solar experience, extending beyond installation to the long-term performance and support of a solar system.

“Our aim has always been to raise the bar for what Indian homeowners can expect from rooftop solar, not just on installation day but across the 30-year life of their system. Rohit has spent his career doing exactly that in cricket, which made him the natural choice as our first brand ambassador,” Marda said.

Radhika Choudary, Co-founder and Director, Freyr Energy, highlighted the importance of trust when families make a long-term investment in rooftop solar.

“When a family puts solar on its roof, they are trusting a company for the next 30 years. That company has to show up every time and stand behind the family’s decision long after the system is switched on. ‘Solar Ho, Toh Freyr Ho!’ says that in five words, and no one says it better than Rohit,” Choudary said.

Rohit Sharma Fronts New Campaign

Speaking about the association, Rohit Sharma said environmental protection has been an important focus for him and that rooftop solar can help households contribute to a more sustainable future.

“Protecting the environment has been close to my heart for years. Rooftop solar gives families a chance to do their bit for the planet, and it’s important to have a partner you can trust for the journey. That’s what drew me to Freyr Energy. I’m happy to be part of their campaign, encouraging more families to embrace solar and choose a cleaner, more sustainable future,” Sharma said.

The campaign seeks to connect Freyr Energy’s rooftop solar proposition with Sharma’s public image, using the association to communicate the company’s focus on reliability and long-term customer relationships.

Campaign to Reach Consumers Across India

Rajan Mahalingam, Marketing Head, Freyr Energy, said the campaign is designed to establish Freyr Energy as a top-of-mind choice for families considering rooftop solar.

“‘Solar Ho, Toh Freyr Ho!’ is built to make Freyr the first name families think of when they consider rooftop solar. Rohit’s reputation for consistency and trust mirrors what we promise every customer, and that gives the campaign an authenticity audiences will connect with. We look forward to taking this message to millions of homes across India,” Mahalingam said.

Through the campaign, Freyr Energy aims to strengthen its consumer-facing communication around rooftop solar while highlighting the importance of choosing a provider capable of supporting homeowners throughout the life of their solar systems.