Yash Raj Films (YRF) has announced a strategic investment in digital entertainment company Rusk Media as the two companies join forces to develop original animation and vertical micro-drama intellectual property (IP) aimed at Gen Z and Gen Alpha audiences. The collaboration reflects YRF’s continued expansion beyond traditional film production as it strengthens its presence in...
The way brands connect with consumers is undergoing a fundamental transformation. For decades, marketers relied heavily on local traditions, regional insights, and cultural nuances to build meaningful relationships with their audiences. Today, however, the definition of “local” has evolved. In an era where entertainment, technology, and social media transcend borders, global pop culture has become...
Internet and Mobile Association of India (IAMAI) has appointed Ishan Chatterjee, CEO of JioStar Sports, as the new Chairman of its Digital Entertainment Committee (DEC), reinforcing the industry’s focus on collaboration, innovation, and sustainable growth across India’s rapidly expanding digital entertainment ecosystem. Chatterjee succeeds Kiran Mani, who recently took on the role of Managing Director...
S8UL Esports, a global name in esports and gaming content, has officially secured qualification in its sixth title at the Esports World Cup (EWC) 2026 after its Free Fire MAX roster earned a place at the global event. The qualification further strengthens the organization’s Indian contingent at EWC 2026, which already includes representation in Honor...
Directed by Garry BH and written by Prashant Ragathi with dialogues by Tajuddin Syed, the seven-episode thriller series is produced by Rahul Tamada and Saideep Reddy Borra under the banner of Tamada Media Productions Featuring Samuthirakani and Aishwarya Rajesh in lead roles, along with Sunil, Naresh Agastya, Merin Philip, Sudhakar Komakula, Rajeev Kanakala, Mime Gopi,...
RAIYN, a new trust-led communications network designed for the future of strategic communications, has officially launched at Dubai’s Museum of the Future. The network was introduced by Mazen Nahawi, Founder and CEO of CARMA and RAIYN, with the aim of redefining how organisations build reputation, strengthen stakeholder trust, and navigate an increasingly complex communications landscape....
OREO has introduced its BTS-inspired limited-edition cookies in India, partnering with Tiger Shroff to celebrate one of the world’s most influential pop culture phenomena. The launch blends global fandom with local celebrity appeal, aiming to strengthen the brand’s connection with younger consumers and K-pop enthusiasts across the country. The campaign marks another step in OREO’s...
OpenAI made its strongest push yet into the advertising industry’s inner circle at this year’s Cannes Lions International Festival of Creativity, underscoring how seriously it is taking the opportunity to reshape marketing, media and consumer engagement through artificial intelligence. The company sent a large delegation to the annual gathering of global brands, agencies and technology...
NODWIN Gaming, India’s National Team Partner (NTP) for the Esports Nations Cup (ENC) 2026, has officially announced the country’s VALORANT roster for the global nation-based esports competition set to take place in Riyadh, Saudi Arabia, from November 2 to 29, 2026. The Indian contingent will be led by in-game leader (IGL) Sagnik Roy (Hellf) and...
Smartphones have gotten very good at looking the same. Same slab. Same safe finish. Same forgettable back. POVA 8 was designed in direct opposition to all of that. POVA 8 is the latest chapter in POVA’s lineup and the most uncompromising one yet. Anchored by a futuristic cyberpunk design language, a lighting system that actually...
