The ABBY Awards 2026 has announced the appointment of Jessica Apellaniz from Wieden+Kennedy Mexico as Jury Chair, reinforcing the awards’ focus on celebrating global creative excellence and diverse industry perspectives. The appointment highlights the increasing internationalisation of creative award platforms as agencies and brands continue to push boundaries in storytelling, innovation, and cultural relevance. A...
A copyright dispute has emerged between Zee Entertainment Enterprises Limited and Nykaa over the alleged use of copyrighted music in Instagram reels. The legal action highlights the growing importance of intellectual property rights in the era of digital marketing and social media-led brand communication. The case underscores how brands are increasingly being scrutinised for the...
Artificial intelligence is rapidly reshaping the modern workplace, but the role of leadership is evolving alongside it. In today’s AI-driven economy, leaders are no longer judged solely by how effectively they manage people they are increasingly evaluated by how well they understand, guide, and leverage AI systems through strategic prompting. As generative AI tools become...
Opraah has partnered with Raj Shamani for a new campaign built around ChatGPT-powered interactions. The collaboration reflects the growing trend of brands integrating artificial intelligence into consumer engagement and content strategies. The initiative positions Opraah at the intersection of AI-driven communication and creator-led brand storytelling. A New-Age Brand Collaboration The campaign leverages Raj Shamani’s strong...
ZEE5 has introduced ‘Cricket Darbar’, a new weekly show that combines cricket discussions with comedy, entertainment, and fan-driven culture. The initiative reflects the growing trend of sports content evolving beyond live matches into broader entertainment experiences designed for digital-first audiences. With cricket deeply embedded in India’s pop culture, the show aims to create a more...
Artificial intelligence is rapidly transforming how brands measure performance and respond to market dynamics, according to a new report by WARC. The study highlights how AI-powered measurement tools are enabling marketers to make faster, more informed, and highly responsive business decisions in an increasingly data-driven landscape. As consumer behaviour evolves in real time, brands are...
The advertising landscape around IPL 2026 is witnessing a major shift, with Connected TV (CTV) emerging as a dominant platform for brand engagement and diversity. According to recent industry observations, Google has emerged as one of the most visible advertisers during the tournament, while CTV has outpaced traditional linear television in attracting a wider range...
Myntra has elevated Puja Rizal to the role of Deputy Director – Brand Partnerships & Monetisation. The promotion reflects Myntra’s continued focus on strengthening its brand ecosystem and driving new revenue streams through partnerships. A Strategic Elevation Puja Rizal’s elevation comes at a time when Myntra is expanding its focus on brand collaborations and monetisation...
Al-Futtaim Toyota has launched its latest campaign, ‘The Accidental Icon’, resonating deeply with both UAE nationals and residents. The campaign celebrates the enduring legacy of Toyota vehicles while highlighting their role in everyday life across generations. A Campaign Rooted in Emotion At its core, ‘The Accidental Icon’ is a tribute to how certain vehicles unintentionally...
Eeken by House of Paragon has launched a new digital-first campaign aimed at strengthening its online presence and deepening engagement with modern audiences. The initiative reflects the brand’s shift toward a more agile, content-led marketing approach in a rapidly digitising landscape. A Digital-First Approach With consumers increasingly spending time on digital platforms, Eeken’s latest campaign...
