Heer by GIVA, GIVA’s gold and lab-grown diamond jewellery brand, has launched a new campaign featuring actor Anushka Sharma, spotlighting its 9KT gold offering and positioning gold jewellery as an option for everyday wear rather than something reserved for special occasions. Sharma, who recently joined Heer by GIVA as its brand ambassador, features in the...
Macho Sporto has appointed Bollywood actor Vicky Kaushal as the new face of the brand, marking a fresh direction in its brand communication. The announcement coincides with the launch of its latest campaign, ‘Chaal Badal De’, developed in collaboration with SW Network. The campaign moves beyond functional product-led messaging to explore themes of comfort, confidence...
Freyr Energy has appointed Indian cricketer Rohit Sharma as its brand ambassador, marking a new phase in the company’s consumer outreach. The association has been announced alongside the launch of its latest campaign, ‘Solar Ho, Toh Freyr Ho!’, which will roll out across India from September 30. The campaign focuses on rooftop solar systems and...
NetApp (NASDAQ: NTAP), the intelligent data infrastructure company, has announced its intent to acquire PEAK:AIO, a company specialising in next-generation metadata architecture and high-performance parallel file systems. The planned acquisition is expected to strengthen NetApp’s AI infrastructure roadmap by adding PEAK:AIO’s metadata services and parallel namespace technology. The combined capabilities are designed to help AI...
Rannr, the sports and athleisure footwear brand from House of Lehar, Lehar Footwears, has appointed actor Rajkummar Rao as its new brand ambassador. As part of the association, Rao will feature in Rannr’s upcoming brand campaigns and consumer communication across digital, e-commerce, retail, print and outdoor platforms. The partnership is aimed at strengthening the brand’s...
Sprite has launched ‘Sprite Truth & Spice’, an eight-episode digital entertainment series that marks the brand’s first venture into the game-show format, combining spicy food challenges with candid conversations and celebrity chemistry. The series brings together popular creators, entertainers and sports personalities, turning everyday hangouts into a game built around spicy dishes, unexpected confessions and...
Ahead of its October 2 theatrical release, Doraemon the Movie: New Nobita and the Castle of the Undersea Devil is taking its India launch beyond the big screen with an extensive nationwide marketing campaign designed to bring Doraemon closer to children, families and generations of fans across the country. The film will also be released...
Mattel has introduced a new category-led leadership structure for its Consumer Products business across Europe, the Middle East and Africa (EMEA), reorganising its regional leadership team to deepen category expertise, strengthen collaboration with partners and create a more unified approach to growth across the region. The announcement follows the recent appointment of Jessica Kelly as...
Current Global MENAT has secured the public relations mandate for Paws & Co., an upcoming pet care, health and wellness business preparing to launch in the UAE as it seeks to introduce a more personalised and connected approach to veterinary care. The partnership will see Current Global lead communications for Paws & Co.’s market debut,...
Godrej Pet Care, a subsidiary of Godrej Consumer Products Limited (GCPL), has launched a new TVC for Godrej Ninja, highlighting the role of gut health in supporting dogs’ energy and active lifestyles. The campaign was announced in Mumbai on September 23, 2026. ‘Super Gut Health for Super Dog’ Built around the theme ‘Super Gut Health...
