JioStar’s Ishan Chatterjee Takes Charge as IAMAI Digital Entertainment Committee Chair

Internet and Mobile Association of India (IAMAI) has appointed Ishan Chatterjee, CEO of JioStar Sports, as the new Chairman of its Digital Entertainment Committee (DEC), reinforcing the industry’s focus on collaboration, innovation, and sustainable growth across India’s rapidly expanding digital entertainment ecosystem.

Chatterjee succeeds Kiran Mani, who recently took on the role of Managing Director for Asia Pacific at OpenAI. IAMAI acknowledged Mani’s leadership and contributions during his tenure in guiding the committee through a period of significant industry transformation. Meanwhile, Deepit Purkayastha will continue to serve as Co-Chair of the committee.

The appointment comes as India’s digital entertainment industry continues to experience rapid growth, driven by increased digital consumption, expanding streaming platforms, creator-led content, artificial intelligence, and evolving consumer behaviour.

Driving the Next Phase of Digital Entertainment

Commenting on his appointment, Chatterjee said India’s digital entertainment ecosystem has reached an exciting stage, presenting significant opportunities for innovation and long-term growth.

He emphasised that sustaining this momentum will require close collaboration between platforms, content creators, advertisers, policymakers, and technology companies to build consumer trust while responsibly embracing emerging technologies such as artificial intelligence.

According to Chatterjee, consumers remain at the centre of this transformation, continually influencing how entertainment is created, distributed, and experienced across digital platforms.

AI and Innovation Take Centre Stage

Artificial intelligence is expected to play an increasingly important role in shaping the future of digital entertainment.

Key areas of impact include:

• Personalised content recommendations
• Content discovery
• Advertising optimisation
• Creator productivity tools
• Audience engagement analytics

Industry experts believe AI will continue transforming how entertainment companies deliver experiences while enabling creators and businesses to better understand consumer preferences.

Strengthening Industry Collaboration

The IAMAI Digital Entertainment Committee serves as a platform where stakeholders from across the industry collaborate on policy, regulatory, and business issues affecting India’s digital entertainment sector.

Its responsibilities include:

• Industry policy discussions
• Regulatory engagement
• Best practice development
• Digital innovation advocacy
• Ecosystem collaboration

The committee brings together companies representing streaming platforms, digital publishers, technology providers, media organisations, and content creators to address the sector’s evolving challenges and opportunities.

India’s Entertainment Economy Continues to Expand

India has become one of the world’s fastest-growing digital entertainment markets.

Growth drivers include:

• Rising smartphone penetration
• Affordable internet access
• Growth of OTT platforms
• Expansion of creator-led content
• Increased digital advertising investments

Industry analysts believe the country will remain one of the most important global markets for digital entertainment innovation over the coming decade.

Leadership at a Critical Time

Chatterjee’s appointment comes as the digital entertainment industry undergoes rapid technological and commercial transformation.

Current priorities include:

• AI adoption across media businesses
• Sustainable monetisation models
• Consumer trust and safety
• Creator economy development
• Policy and regulatory evolution

Industry observers believe experienced leadership will be essential in helping the industry navigate these opportunities while fostering responsible innovation.

The Bigger Industry Shift

The appointment reflects several broader trends shaping India’s digital entertainment landscape:

• Rapid growth of streaming and digital media
• Greater collaboration between industry stakeholders
• Increasing adoption of artificial intelligence
• Expansion of the creator economy
• Rising focus on consumer-centric innovation

As digital entertainment continues to evolve, industry bodies such as IAMAI are expected to play an increasingly important role in shaping policy, encouraging innovation, and supporting sustainable ecosystem growth.

The Bottom Line

The appointment of Ishan Chatterjee as Chairman of IAMAI’s Digital Entertainment Committee marks an important leadership transition for one of India’s most influential industry bodies.

With extensive experience leading one of the country’s largest sports media businesses, Chatterjee is expected to help steer the committee through the next phase of digital entertainment growth, with collaboration, innovation, and consumer trust at the centre of its agenda.