Hiffin, a leading provider of photography and video equipment solutions, has successfully concluded its ‘Creator’s Udaan’ campaign. It was an initiative designed to support the aspiring content creators by providing them access to essential tools required for their creative journey. The campaign received participation from creators all across the country. The initiative truly showcased the...
TechnoSport, India’s largest activewear brand, has announced the launch of TechnoSport Express, a new retail format aimed at accelerating its offline expansion and extending access to high-quality activewear across India’s fast-growing emerging markets. As part of its growth strategy, the brand plans to open 25 TechnoSport Express stores by the end of FY27, alongside its...
As artificial intelligence rapidly transforms the marketing landscape, brands are discovering that technology alone is not enough to guarantee success. While AI offers unprecedented opportunities for automation, personalisation, and efficiency, marketers continue to face significant challenges around measurement, attribution, and effective communication across diverse audiences and markets. Industry experts believe that the future of marketing...
ZEE Entertainment Enterprises has appointed Tejkarran Singh Bajaj as Business Head of ZEE5 India, reinforcing the company’s commitment to strengthening its digital entertainment business and accelerating growth in one of the world’s most competitive streaming markets. The appointment comes at a time when the over-the-top (OTT) industry continues to evolve rapidly, driven by changing consumer...
Vignesh Muralidharan has been appointed Vice President – Global Revenue and Growth for AdCounty Media India. Based in Singapore, Vignesh will oversee AdCounty Media’s global revenue strategy, global partnerships and market development initiatives across key global markets. The emphasis will be on developing high-growth regions located in Asia Pacific, the Middle East and Latin America....
Danny Jacob, Head of Marketing at Fastrack, believes the rise of the multi-watch generation represents a significant opportunity rather than a challenge, as consumers increasingly view watches as fashion statements, lifestyle accessories, and expressions of personal identity rather than products tied to long-term brand loyalty. As younger consumers embrace variety, experimentation, and self-expression, brands are...
McDonald’s has unveiled a high-profile global marketing campaign featuring football icons David Beckham, Lamine Yamal, and Ronaldinho as the brand builds momentum ahead of the FIFA World Cup 2026. The campaign brings together multiple generations of football talent, combining the legacy of established legends with the excitement of emerging stars to celebrate the universal appeal...
Prime Video has released its first-ever weekly global rankings of the most-watched Original series and films on the service, offering an official snapshot of the titles resonating most strongly with audiences worldwide. The inaugural rankings further reinforce the growing global appeal of Indian Originals, with films and series increasingly breaking into international viewing charts and...
Shangri-La Jeddah has appointed Lina Khan as its new Director of Marketing and Communications, reinforcing the luxury hospitality brand’s commitment to strengthening its market presence, enhancing guest engagement, and driving strategic brand growth in Saudi Arabia’s rapidly evolving tourism sector. The appointment comes at a time when the Kingdom’s hospitality industry is experiencing unprecedented growth,...
The definition of luxury is undergoing a profound transformation. While craftsmanship, exclusivity, and performance remain important pillars, today’s consumers increasingly seek emotional connections, meaningful experiences, and personal relevance from the brands they choose. According to Martino Picotti of Automobili Lamborghini, emotional performance is emerging as a defining factor in the next era of luxury, reshaping...
