Zydus Lifesciences Limited, an innovation-driven global life sciences company, today launched the second edition of its public health awareness campaign, #LiverKiSuno, on the occasion of Global Fatty Liver Day. The campaign seeks to raise awareness about liver health and encourage individuals to pay attention to silent risks that often go unnoticed until liver disease has...
In conversation with Chef Payal Thakkar, Founder of Munchbox, Phir Milenge, and Munchbox Thali, for Media Mohalla’s Empower Her Exclusives From a home kitchen in Mumbai to building a thriving multi-brand hospitality venture, Chef Payal Thakkar’s entrepreneurial journey is a testament to passion, perseverance, and purpose-driven growth. What began in 2014 as a small cloud...
Channel Factory, a global technology and data company focused on optimizing business performance and protecting brand reputation across digital platforms, has introduced AI Slop Detection to its proprietary AI content classification system. The new capability is designed to help advertisers identify and manage exposure to low-quality AI-generated content, often referred to as “AI Slop,” as...
InBrew Beverages has announced a major portfolio refresh with the revamp of two of its flagship alcohol brands – White Mischief Vodka and Blue Riband Gin — reinforcing its premiumisation strategy and strengthening its position in India’s evolving spirits market. The simultaneous transformation reflects InBrew’s broader focus on modernisation, consumer-led innovation, and building stronger relevance...
adidas has unveiled a Rocket League-inspired fan experience ahead of the FIFA World Cup 2026, bringing together the worlds of football, gaming, and digital entertainment to engage a new generation of sports fans. The initiative reflects adidas’ ongoing efforts to connect with younger audiences through immersive experiences that blend physical sport with digital culture. By...
Meta is expanding its use of data shared by businesses to deliver more personalised experiences across its platforms, including content recommendations, artificial intelligence responses, and targeted advertising. The move reflects Meta’s broader strategy of leveraging data and AI to improve user engagement, provide more relevant content, and enhance the effectiveness of advertising experiences across its...
A proposed acquisition involving Paramount Global and Warner Bros. Discovery is reportedly facing mounting regulatory pressure as U.S. authorities prepare a potential antitrust lawsuit aimed at blocking the transaction. The development highlights the increasing scrutiny major mergers and acquisitions are attracting from competition regulators, particularly in industries where consolidation could significantly influence market dynamics, consumer...
Omnicom Advertising Group India has entrusted Rohan Mehta with expanded leadership responsibilities, marking a significant milestone in his professional journey and reflecting the organisation’s confidence in his ability to guide the business through its next phase of growth and transformation. As the advertising and marketing industry continues to evolve rapidly, leadership roles are becoming increasingly...
Accenture (NYSE: ACN) has agreed to acquire Whalar, a leading creator and social agency, from Whalar Group. Whalar will become part of Accenture Song adding scaled creator and influencer engagement to its customer growth capabilities. This is a pivotal shift in the evolution of the creator economy on a global scale. By connecting real-time insights,...
Billboard India has announced the appointment of Preeti Nayyar as its Chief Operating Officer (COO), reinforcing the company’s leadership team as it looks to accelerate growth, strengthen operations, and expand its presence within India’s rapidly evolving music and entertainment ecosystem. The appointment comes at a time when the media, music, and entertainment industries are undergoing...
