Quick commerce platform Zepto has teamed up with Google’s Gemini AI to create a unique Father’s Day campaign that blends nostalgia, humour, and artificial intelligence. The campaign features a comic-style superhero dad reflecting on the challenges of his younger days, drawing playful comparisons between past hardships and modern-day conveniences. Through a series of humorous illustrations,...
Jupiter Hospital and Discovery come together for Structures of Tomorrow, an upcoming documentary special featuring Jupiter Hospital’s flagship facility in Dombivli, Mumbai. Enabled by AGENCY09, the documentary highlights the scale, planning and patient-first thinking behind the development of the facility. Structures of Tomorrow is set to premiere on Discovery and Discovery+ on Saturday, 20 June...
Myntra’s End of Reason Sale, now in its 24th edition, recorded 1.3X growth in first-time shoppers over the June edition last year, with non-metro markets accounting for 55% of that share. Cities such as Jaipur, Lucknow, Patna, Indore, Guwahati, Surat, Nagpur, and Bhopal were among the strongest contributors. Made-in-India D2C brands under Myntra Rising Stars...
DEKUPLE Group has announced its entry into the Middle East market with the launch of Das Kapital, marking a significant step in the group’s international expansion strategy and strengthening its presence in one of the world’s fastest-growing marketing and communications regions. The move reflects DEKUPLE Group’s ambition to expand its global footprint while tapping into...
Publicis Groupe Middle East and ABG have joined forces to launch a dedicated retail media task force aimed at accelerating the growth and adoption of retail media solutions across the Middle East and North Africa (MENA) region. The initiative brings together expertise in advertising, commerce, data, and technology to help brands, retailers, and media partners...
Premium Japanese lingerie brand Wacoal has opened its new flagship store on Linking Road, Khar West, marking a significant milestone in the brand’s retail expansion journey in India. Strategically located in the heart of Mumbai’s fashion and lifestyle hub, the new store is designed to offer Wacoal’s most comprehensive brand experience in the country, bringing...
Kim You Jung has been named the new global brand ambassador for CHARLES & KEITH, marking a significant collaboration between one of South Korea’s most recognised entertainment stars and the internationally renowned fashion accessories brand. The partnership reflects CHARLES & KEITH’s continued focus on strengthening its global presence while connecting with fashion-conscious consumers through influential...
Underneat has unveiled its first summer campaign, ‘Life When I’m Offline’, encouraging consumers to disconnect from digital distractions and embrace meaningful real-world experiences. The campaign highlights the value of being present in everyday moments, promoting a lifestyle that prioritises authentic connections, self-expression, and mindful living. At a time when screen time continues to dominate daily...
Utopai Studios today announced that it will present, co-produce, and invest in Half Moon, the new German-Korean live-action feature from Silver Bear-winning filmmaker Hyo-joo Yang, as part of the company’s expanding original film slate. The film will be co-produced by Germany’s In Good Company and Korea’s Paper Barn Studios, alongside Utopai Studios. Half Moon has...
Honasa Consumer Limited, India’s leading digital-first beauty and personal care company, today announced the appointment of Richa Gupta as Senior Vice President. In her new role, she will lead the company’s ecommerce business, driving growth across marketplaces, quick commerce, and emerging digital channels, accelerating the company’s ecommerce strategy, strengthening consumer engagement, and unlocking new growth...
