Rohit Sharma powers Sony Pictures Networks India’s ‘Family Full House’ to a record-breaking launch

Sony Pictures Networks India’s (SPNI) newest entertainment property, Family Full House with Rohit Sharma, has made a record-breaking debut across Sony Entertainment Television and Sony LIV. On Sony LIV, the show registered the biggest-ever launch-day for any non-fiction property on the platform following its premiere on September 19.

The landmark premiere was accompanied by extraordinary social media momentum, with the show trending at #1 worldwide on X through Saturday evening. The response reflects the anticipation around Rohit Sharma in a never-seen-before avatar and the enormous strength of his global fan following. Even before its premiere, glimpses from the show had generated millions of views and engagements across social media.

Rohit’s effortless humour, spontaneity and easy camaraderie emerged as some of the biggest talking points from the premiere. His candid reactions, quick wit and natural chemistry with the guests delighted audiences, with fans celebrating a side of Rohit they have rarely seen beyond the cricket field. The response brought to the fore a refreshingly unguarded and entertaining side of one of the biggest names in world cricket.

Based on the globally successful Family Feud format and produced by Fremantle, Family Full House with Rohit Sharma also offers brands a distinctive environment built around family entertainment, participation and shared viewing. Multiple brands have partnered with the property, leveraging SPNI’s television and digital ecosystem, along with contextual integrations, to become an organic part of the audience experience.

Speaking on the record-breaking premiere, Nachiket Pantvaidya, Chief Content Officer – SET, Sony Marathi and Sony LIV, SPNI, said, “The response to Family Full House with Rohit Sharma has been extraordinary. Rohit is one of the world’s finest cricketers and enjoys a very special connection with audiences. Through this show, they are discovering his humour, spontaneity and natural warmth in an entirely new setting. The record launch on Sony LIV, together with the scale of the conversation across television and social media, validates our belief in Rohit, the format and the power of bringing families together. This is a landmark beginning for a new SPNI property, and we believe the momentum will only grow from here.”

Family Full House with Rohit Sharma airs every Saturday and Sunday at 9:30 PM on Sony Entertainment Television and streams simultaneously on Sony LIV.