Prime Video is expanding its regional sports streaming offering, adding six NHL teams to its local sports lineup from the 2026-27 season. Under a new multi-year agreement with the National Hockey League (NHL), Prime Video will become the exclusive local streaming home for the six teams within their respective regional territories. The teams covered by...
FTA Global, a new-age marketing company, has launched FTA Impact, its corporate social responsibility (CSR) initiative focused on supporting NGOs and social organizations through digital marketing, technology, artificial intelligence (AI), content, and employee expertise. FTA Impact is built around the idea of using FTA Global’s core capabilities to support organizations that are already creating impact...
Timex Group India, one of India’s leading watch brands, brought watchmaking into the world of high fashion at Delhi Times Fashion Week 2026, held from 18th to 20th September at The Grand Vasant Kunj, New Delhi. As the Title Sponsor, Timex marked its presence across the three-day event through multiple designers’ runway showcases, with watches...
Veteran communications professional Bhaskar Majumdar passed away on Thursday morning following a prolonged illness, bringing to a close a career spanning around 25 years in strategic communications and reputation management. Over the course of his career, Majumdar worked with several prominent Indian and global organisations, building expertise across corporate communications, public relations and reputation management....
As India prepares for Flipkart’s Big Billion Days, the brand has taken the shopping festival to the streets of Kolkata with ‘Kothaye Jaabe Dada?’, an activation that taps into the city’s familiarity with the term “BBD” and gives it a new festive meaning. Turning BBD Bagh into a Big Billion Days Connection The campaign draws...
Beats by Dre has launched its new campaign, ‘Beats 360 ft. Kendall Jenner, Kendall Jenner, Kendall Jenner, and Kendall Jenner’, featuring model Kendall Jenner alongside different versions of herself to showcase the brand’s flagship over-ear headphones. Introducing Customisable Beats 360 The Beats 360 marks Beats by Dre’s first foray into interchangeable ear cushions and headband...
In a smartphone market where launches often focus on specifications, pricing and feature comparisons, Krea8 took a different approach for the launch of Lava Virat, starting with a consumer perception challenge rather than the product’s specifications. The independent creative agency identified that the challenge was not simply communicating what was new about Lava Virat, but...
Škoda Auto India and BBH India have launched ‘For the Restless’, a new, integrated campaign for the ‘Kylaq Sportline’, the latest addition to the Kylaq range. With over 75,000 units sold since its launch, the Kylaq has become a strong pillar of Škoda Auto India’s growth story and a major contributor to the brand’s best-ever...
IBC (Independence Brewing Company) With football screenings bringing friends together, match days are quickly becoming as much about the experience as the game itself. From crowded screening spots to laid-back watch parties, fans are pairing big moments on the pitch with good food, cold beer and even better company. As match-day culture grows, a beer...
Nature Derma, the skincare brand from WOW Skin Science, is returning with a renewed purpose: to listen more closely, understand better, and create skincare that reflects the evolving needs of its consumers. Taking a step back to reassess its approach to formulations, ingredients, and product quality, the brand is reintroducing its skincare offerings through a...
