Eeken by House of Paragon has launched a new digital-first campaign aimed at strengthening its online presence and deepening engagement with modern audiences. The initiative reflects the brand’s shift toward a more agile, content-led marketing approach in a rapidly digitising landscape. A Digital-First Approach With consumers increasingly spending time on digital platforms, Eeken’s latest campaign...
International Gemological Institute (IGI) has partnered with Gujarat Titans to address the growing issue of diamond self-certification. The initiative aims to educate consumers about the importance of independent certification and build trust in the diamond-buying process. Tackling a Growing Concern Diamond self-certification has become an increasing concern in the jewellery industry, where sellers certify their...
Leadership move aimed at strengthening its digital capabilities, The Coca-Cola Company has elevated Siddharth Subramanian to the role of Director – Marketing, Digital Commerce. The promotion reflects Coca-Cola’s growing focus on building a robust digital ecosystem to drive consumer engagement and business growth. A Step Towards Digital-First Growth As consumer behaviour continues to shift toward...
Eloelo Group has partnered with Slay Media as its content and video production partner. The collaboration is aimed at enhancing the platform’s creative output and delivering engaging, high-quality content to its growing user base. A Content-Driven Collaboration With short-form video and digital content continuing to dominate user engagement, Eloelo Group is focusing on scaling its...
Jindal Stainless has appointed Madison Media as its Media Agency on Record (AOR). The partnership marks a significant step in the company’s efforts to enhance its communication strategy and connect more effectively with its target audiences. A Strategic Media Partnership With this mandate, Madison Media will be responsible for handling media planning, buying, and strategy...
Growing dominance in India’s OTT ecosystem, Netflix has emerged as the leading platform for Hindi streaming rights in 2025, according to the latest Ormax Stream Track report by Ormax Media. The findings highlight Netflix’s aggressive content acquisition strategy and its continued focus on strengthening its Hindi-language portfolio one of the most competitive segments in the...
Marjan Group has announced a series of senior executive appointments as it accelerates major development projects in Ras Al Khaimah. The move underscores the company’s commitment to strengthening its leadership bench to support large-scale, high-impact developments in the region. Strengthening Leadership for Growth As Ras Al Khaimah continues to position itself as a key destination...
Fashion and media, influence once flowed from the top dictated by editors, tastemakers, and glossy magazine covers. But with The Devil Wears Prada 2, that power dynamic is being reimagined for a digital-first era, where algorithms, data, and platforms now shape what’s seen, liked, and bought. The sequel doesn’t just revisit the iconic world of...
Global advertising giant WPP has reported a 6.6% decline in Q1 revenues, as its long-term transformation plan, Elevate28, begins to take shape amid challenging market conditions. The results highlight the early-stage pressures of strategic restructuring, even as the company positions itself for future growth. The dip reflects a mix of macroeconomic headwinds, client spending caution,...
Buddha Purnima feels more relevant than ever. Celebrating the birth, enlightenment, and nirvana of Gautama Buddha, the day is more than a spiritual observance it’s a cultural pause. A moment to step back from the chaos of modern life and reconnect with something deeper, quieter, and more intentional. From Bodhi Tree to Broadband Era Over...
