OneXtel Communication Media has announced the appointment of Vaibhav Kashyap as Head – Branded Content & Assistant General Manager, marking another step in the company’s efforts to strengthen its branded content, intellectual property (IP), corporate engagement and strategic partnership capabilities. In his new role, Vaibhav will lead the organisation’s branded content mandate, with a particular...
adidas has unveiled its “You Got This” campaign ahead of the Asian Games and Asian Para-Games 2026, celebrating India’s athletes and the people whose encouragement supports them as they prepare to represent the country on the continental stage. Celebrating the Voices Behind India’s Athletes The campaign is built around the belief that every athlete carries...
Sony Pictures Networks India’s (SPNI) newest entertainment property, Family Full House with Rohit Sharma, has made a record-breaking debut across Sony Entertainment Television and Sony LIV. On Sony LIV, the show registered the biggest-ever launch-day for any non-fiction property on the platform following its premiere on September 19. The landmark premiere was accompanied by extraordinary...
Ahead of its premiere, Family Full House with Rohit Sharma, has attracted a strong line-up of brand partners across categories on Sony LIV, reflecting early advertiser confidence in the platform’s newest entertainment format. The show will feature Rohit Sharma in a never-seen-before avatar, away from the cricketing field. Bringing together families, celebrities and entertaining challenges, Family Full...
Prime Video, India’s largest streaming service for exclusive Originals, announced October 1, 2026, as the worldwide premiere date of season two of its Hindi Original series, Dupahiya. Set in the quirky and no longer crime-free fictional village of Dhadakpur, the comedy drama series is back with its unique blend of innocence, madness, and small-town charm,...
Amazon Original Movie Phoolan, directed and written by acclaimed filmmaker Richie Mehta, received a standing ovation from a packed audience of over 2,000 at its World Premiere at the 51st Toronto International Film Festival (TIFF). Screened as part of the festival’s coveted Special Presentation section, the film left audiences deeply moved, drawing unanimous praise from...
FTA Global, a new-age marketing company, today released “The Context Report”, a study of how AI chatbots like ChatGPT and Gemini answer the same buying question differently depending on where the buyer is and what language they speak. The study ran 1,200 identical questions across 10 business categories, including CRM, project management, payroll, email marketing,...
The ’80s are officially having their Instagram moment. From big hair and retro fits to AI-generated throwbacks, everyone suddenly wants to know what their ’80s alter ego would look like. But while the internet needs a prompt to go back in time, Timex simply needs a watch. Bringing its archive back into the spotlight, Timex’s...
Dollar Industries, a leading brand in India’s hosiery industry, has extended its association with superstar Mahesh Babu as the brand ambassador of Dollar BigBoss for the South Indian market. The continued partnership comes after Dollar introduced its range of products in the South Indian market in 2024. According to the company, the brand has recorded...
Launched with a purpose to revolutionize India’s spice industry, ZOFF Foods strengthens its commitment to consumers and the ecosystem at large with a thought-provoking campaign, ‘Know The Brand’. Launched ahead of India’s festive season, #KnowTheBrand is purpose-led and shifts the conversation towards quality consciousness. Having kicked off as a consumer awareness initiative, #KnowTheBrand developed into...
