Prime Video, India’s most-loved entertainment destination, today unveiled the trailer for the second season of its unscripted Original series, The Traitors. Set against the grandeur of Jaisalmer’s royal Suryagarh Palace, the upcoming season sees Karan Johar return as the master orchestrator of a reality series where trust is a luxury, deception is a strategy, and...
Before the first question is asked on Kaun Banega Crorepati (KBC), India’s leading brands have already locked their answer. Reinforcing its position as one of India’s most coveted advertising properties, KBC Season 18 on Sony Entertainment Television heads into its August launch with a strong and diverse roster of over 25 sponsors. As this season...
Independent brand strategy consultancy OPEN Strategy & Design has announced key leadership elevations as it enters its next phase of growth. Radhika Dhuru and Vatsala Bisen have been elevated to Executive Creative Directors, while Varun Bedi has been appointed Executive Business Director. Collectively, Vatsala, Radhika, and Varun bring nearly six decades of experience across branding,...
Actor and content creator Bhuvan Bam has entered the premium fragrance market with the launch of Sarkar, a new perfume brand co-founded with entrepreneurs Neel Gogia, Rohit Raj and Jag Chima. Nearly three years in development, Sarkar has debuted with a collection of four unisex fragrances priced between ₹1,000 and ₹2,000. The perfumes will be...
Outworks, an AI-native transformation company headquartered in Abu Dhabi Global Market (ADGM), has launched Sprint 30, a structured programme designed to help governments and large enterprises across the Middle East and Africa move from AI strategy to fully operational and governed AI agents within 30 days. Unlike traditional AI initiatives that can involve lengthy pilots...
: In a world where every minute of the day is accounted for, even showers have become something to rush through. With its new brand communication, “Shower With Benefits,” mCaffeine is inviting consumers to rethink one of the most overlooked moments of the day—not simply as a routine, but as a few uninterrupted minutes to...
NODWIN Gaming, a global leader in youth entertainment, today announced its financial results for the first quarter of FY27, reporting consolidated revenue of INR 116 crore. While the first quarter has historically been the company’s slowest due to the seasonality of its business, NODWIN continued to deliver stable revenue growth while significantly improving its operating...
ICCPL Group, one of India’s leading integrated communications and brand advisory groups, has announced the elevation of Ms. Parkhi Pasricha to Senior Vice President – ICCPL Group, strengthening its senior leadership team as the company accelerates its domestic and international expansion plans. In her expanded role, Pasricha will be responsible for driving ICCPL Group’s business...
VML has appointed Cat Davis as UK Chief Marketing Officer, strengthening its senior leadership team as the agency looks to accelerate its next phase of growth and expansion. In her new role, Davis will report to Joe Petyan, Group CEO of VML UK, and will oversee growth strategy, reputation and marketing across the agency’s integrated...
Prashant Shetty, currently Executive Vice President – Ad Sales at JioStar, is set to join Zee Entertainment Enterprises Ltd. (ZEEL) as Head of Ad Sales, according to people familiar with the development. In his new role, Shetty will lead the company’s advertising revenue business across linear television and digital platforms in all markets. The appointment...
