Meta is expanding its use of data shared by businesses to deliver more personalised experiences across its platforms, including content recommendations, artificial intelligence responses, and targeted advertising. The move reflects Meta’s broader strategy of leveraging data and AI to improve user engagement, provide more relevant content, and enhance the effectiveness of advertising experiences across its...
A proposed acquisition involving Paramount Global and Warner Bros. Discovery is reportedly facing mounting regulatory pressure as U.S. authorities prepare a potential antitrust lawsuit aimed at blocking the transaction. The development highlights the increasing scrutiny major mergers and acquisitions are attracting from competition regulators, particularly in industries where consolidation could significantly influence market dynamics, consumer...
Omnicom Advertising Group India has entrusted Rohan Mehta with expanded leadership responsibilities, marking a significant milestone in his professional journey and reflecting the organisation’s confidence in his ability to guide the business through its next phase of growth and transformation. As the advertising and marketing industry continues to evolve rapidly, leadership roles are becoming increasingly...
Accenture (NYSE: ACN) has agreed to acquire Whalar, a leading creator and social agency, from Whalar Group. Whalar will become part of Accenture Song adding scaled creator and influencer engagement to its customer growth capabilities. This is a pivotal shift in the evolution of the creator economy on a global scale. By connecting real-time insights,...
Billboard India has announced the appointment of Preeti Nayyar as its Chief Operating Officer (COO), reinforcing the company’s leadership team as it looks to accelerate growth, strengthen operations, and expand its presence within India’s rapidly evolving music and entertainment ecosystem. The appointment comes at a time when the media, music, and entertainment industries are undergoing...
Hiffin, a leading provider of photography and video equipment solutions, has successfully concluded its ‘Creator’s Udaan’ campaign. It was an initiative designed to support the aspiring content creators by providing them access to essential tools required for their creative journey. The campaign received participation from creators all across the country. The initiative truly showcased the...
TechnoSport, India’s largest activewear brand, has announced the launch of TechnoSport Express, a new retail format aimed at accelerating its offline expansion and extending access to high-quality activewear across India’s fast-growing emerging markets. As part of its growth strategy, the brand plans to open 25 TechnoSport Express stores by the end of FY27, alongside its...
As artificial intelligence rapidly transforms the marketing landscape, brands are discovering that technology alone is not enough to guarantee success. While AI offers unprecedented opportunities for automation, personalisation, and efficiency, marketers continue to face significant challenges around measurement, attribution, and effective communication across diverse audiences and markets. Industry experts believe that the future of marketing...
ZEE Entertainment Enterprises has appointed Tejkarran Singh Bajaj as Business Head of ZEE5 India, reinforcing the company’s commitment to strengthening its digital entertainment business and accelerating growth in one of the world’s most competitive streaming markets. The appointment comes at a time when the over-the-top (OTT) industry continues to evolve rapidly, driven by changing consumer...
Vignesh Muralidharan has been appointed Vice President – Global Revenue and Growth for AdCounty Media India. Based in Singapore, Vignesh will oversee AdCounty Media’s global revenue strategy, global partnerships and market development initiatives across key global markets. The emphasis will be on developing high-growth regions located in Asia Pacific, the Middle East and Latin America....
