Mars Introduces Celebrations Chocolate Gift Packs in India

Mars has launched its Celebrations chocolate gifting range in India, bringing together miniature versions of four popular chocolate brands Snickers, Galaxy, Bounty and Twix in specially curated gift packs.

First introduced globally in 1997, Celebrations is making its India debut with two gift-pack formats. The launch is timed around Diwali, with the range also positioned for other gifting occasions, including Christmas, Raksha Bandhan and Valentine’s Day.

The Celebrations Flip Box is priced at Rs 270 and contains 12 treats weighing 130g. The Celebrations Flat Box, priced at Rs 500, includes 20 treats with a total weight of 225g.

Commenting on the launch, Arijit Sengupta, Growth Director, Mars Snacking, said, “Diwali is a festival that brings people together and celebrates the joy of sharing meaningful moments with loved ones. While traditional gifting has always been an integral part of the season, consumers today are increasingly looking for gifts that are both thoughtful and universally loved.

“With Celebrations, Mars is bringing together four of the world’s most-loved chocolate brands, Snickers, Galaxy, Bounty, and Twix, in one beautifully curated gift pack designed to elevate festive gifting. The idea is simple: gift your favourites, their favourites. While Diwali marks the beginning of this journey, Celebrations is designed for every occasion worth celebrating, from Rakhi and Christmas to Valentine’s Day and countless everyday moments of connection.”

The two gift-pack formats will be available through quick-commerce platforms, including Blinkit, Zepto, Instamart and BigBasket. Consumers will also be able to purchase them at select modern trade retailers such as Lulu, Nesto, SPAR and Spencer’s.

With the launch of Celebrations, Mars is entering India’s assorted chocolate gifting segment, expanding its presence beyond individual chocolate brands and offering consumers a curated assortment for festive and everyday gifting occasions.