Hyundai Turns Print Advertising into an Audio and AI Experience for the Bayon

Hyundai has introduced an innovative media execution for the Bayon, transforming traditional newspaper advertising into an interactive experience that connects physical print with audio engagement. Built around the proposition ‘Intelligence That Moves’, the campaign uses an unconventional format to showcase the vehicle’s technology and features.

Havas Media India, the media agency of Havas Media Network India, collaborated with Innocean to develop the advertising innovation. Executed across Delhi and Mumbai through a four-page advertisement in Hindustan Times, the campaign brings the idea of ‘Intelligence ON’ to life by combining print storytelling with an audio-led experience.

The format offers readers a distinctive way to discover the Hyundai Bayon and explore its key product features. By connecting the physical newspaper with audio engagement, the campaign reimagines how print media can be used to communicate a vehicle’s technology and product proposition.

The campaign places media innovation at the centre of Hyundai Bayon’s launch communication, combining a prominent print presence with an audio-led format to engage audiences and create a differentiated brand experience.

Commenting on the campaign, Virat Khullar, Head – Marketing, Hyundai Motor India, said, “At Hyundai, we believe that meaningful brand experiences are created when innovation meets creativity and a deep understanding of consumers. The innovative media execution for the Hyundai Bayon in Hindustan Times reflects our commitment to reimagining how we engage with audiences and bring our products closer to them. By going beyond conventional advertising formats, we aim to create distinctive brand experiences that capture attention, spark conversations and strengthen the connection with our customers.”

Uday Mohan, COO, Havas Media India and Arena Media, added, “Media innovation is about challenging established formats and finding new ways for brands to connect with audiences. With Hyundai Bayon, we have brought print and audio together to create a distinctive campaign that puts the product experience at the heart of the idea. It demonstrates how creative media thinking can open up new possibilities for brand storytelling and push the boundaries of conventional advertising.”