Zomato has launched its digital-first Diwali campaign, ‘Have a WOW Diwali’, featuring actor Saif Ali Khan. Conceptualised in-house, the campaign highlights the role of food in festive gifting by contrasting conventional Diwali hampers with food-led alternatives. The campaign film opens with Khan receiving a series of familiar festive gifts, including towels, bedsheets, soaps and crockery. Each time, he responds with a restrained ‘WOW’. His reaction changes when a Zomato delivery partner arrives with a Diwali hamper, bringing the film’s central idea into focus. Sahibjeet Singh Sawhney, marketing head, Zomato, said: “Nothing beats a hamper from a mithai shop, bakery, or restaurant for Diwali. This festive season, we’re super stoked to be collaborating with the incorrigible Saif Ali Khan to bring that truth home – in a way that only Saif can.” Zomato has extended the campaign through influencer collaborations, with creators showcasing food-led hampers as part of the festive initiative.…
