Zomato has launched its digital-first Diwali campaign, ‘Have a WOW Diwali’, featuring actor Saif Ali Khan. Conceptualised in-house, the campaign highlights the role of food in festive gifting by contrasting conventional Diwali hampers with food-led alternatives. The campaign film opens with Khan receiving a series of familiar festive gifts, including towels, bedsheets, soaps and crockery....
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