Danny Jacob, Head of Marketing at Fastrack, believes the rise of the multi-watch generation represents a significant opportunity rather than a challenge, as consumers increasingly view watches as fashion statements, lifestyle accessories, and expressions of personal identity rather than products tied to long-term brand loyalty. As younger consumers embrace variety, experimentation, and self-expression, brands are...
McDonald’s has unveiled a high-profile global marketing campaign featuring football icons David Beckham, Lamine Yamal, and Ronaldinho as the brand builds momentum ahead of the FIFA World Cup 2026. The campaign brings together multiple generations of football talent, combining the legacy of established legends with the excitement of emerging stars to celebrate the universal appeal...
Prime Video has released its first-ever weekly global rankings of the most-watched Original series and films on the service, offering an official snapshot of the titles resonating most strongly with audiences worldwide. The inaugural rankings further reinforce the growing global appeal of Indian Originals, with films and series increasingly breaking into international viewing charts and...
Shangri-La Jeddah has appointed Lina Khan as its new Director of Marketing and Communications, reinforcing the luxury hospitality brand’s commitment to strengthening its market presence, enhancing guest engagement, and driving strategic brand growth in Saudi Arabia’s rapidly evolving tourism sector. The appointment comes at a time when the Kingdom’s hospitality industry is experiencing unprecedented growth,...
The definition of luxury is undergoing a profound transformation. While craftsmanship, exclusivity, and performance remain important pillars, today’s consumers increasingly seek emotional connections, meaningful experiences, and personal relevance from the brands they choose. According to Martino Picotti of Automobili Lamborghini, emotional performance is emerging as a defining factor in the next era of luxury, reshaping...
UNIQLO is increasingly looking beyond traditional apparel categories and tapping into fan communities, pop culture collaborations, and passion-driven consumer engagement as it seeks to accelerate growth in the Indian market. While essentials such as denim, casualwear, and everyday basics continue to form the backbone of its business, the brand is increasingly leveraging fandom-driven experiences and...
Adani Realty, the real estate arm of the Adani Group, has announced the appointment of Harinder Dhillon as Head – Sales & Marketing, Delhi-NCR, where he will lead the company’s sales and marketing operations across the key markets of Gurugram and Noida. A seasoned real estate professional with over 28 years of experience across real...
TechnoSport, India’s largest activewear brand, announced the appointment of Anirudh Pratap as Head of Product and Design, strengthening its leadership team as the company scales its product portfolio, retail footprint, and category presence. In this role, Anirudh will lead TechnoSport’s product vision, with a focus on building a more differentiated activewear portfolio and accelerating innovation...
Not ads, exactly. More like provocation. Bold red posters, stark lettering, two words: DELETE NORMAL. No explanation. No brand story. Just a phrase stuck to underpasses, outside basketball courts, across public spaces in cities – and people noticing. Twitter user @SavageAryan007 spotted one under a flyover and posted it with a simple observation: the new...
Hanover Communications has appointed Samantha Gregson Donnelly as Managing Director for the Middle East, reinforcing the consultancy’s commitment to regional expansion, client growth, and strengthening its strategic communications capabilities across one of the world’s fastest-evolving business markets. The appointment comes as organisations across the Middle East increasingly seek integrated communications expertise to navigate complex stakeholder...
