The creator economy is no longer just about content it’s about control, commerce, and cultural capital. What started as individuals building audiences on social media has now evolved into a full-fledged ecosystem where creators are emerging as brands, founders, and even media networks in their own right. Across global platforms and industry reports, one trend...
When it comes to cricket in India, fandom isn’t passive it’s emotional, loud, and deeply personal. Few teams embody this better than Royal Challengers Bangalore (RCB), a franchise that has built one of the most loyal fanbases in the IPL despite an elusive title win. PUMA India has tapped into that passion with its #RCBEverywhere...
In a move aimed at strengthening its brand narrative and market presence, Smytten has appointed 80 dB Communications as its official public relations partner. The mandate comes at a time when Smytten is rapidly scaling its footprint in India’s competitive product discovery and trial ecosystem, making strategic communication more critical than ever. Building a Stronger...
In a move that blends clean energy messaging with cricket fandom, Waaree Energies has rolled out its latest brand campaign, ‘Don’t Worry, Trust Waaree’, in partnership with Rajasthan Royals. The collaboration taps into the massive reach of the Indian Premier League to position trust as the core of Waaree’s brand promise. A Trust-First Narrative, Powered...
Aditya Jangid, Chairman and Managing Director, AdCounty Media Media buying has traditionally revolved around delivery metrics, including impressions, clicks, CPMs, and viewability. These enable advertisers to measure the efficiency of their media buys, but not in assessing how effective those buys were at moving the business. The lack of direct correlation between the two is...
CheQ, India’s leading credit management platform, today announced the launch of the CheQ AU Credit Card in partnership with AU Small Finance Bank (AU SFB), India’s largest Small Finance Bank. This first-of-its-kind co-branded credit card aims to simplify payments, maximise rewards, and bring together credit experiences aligned with the evolving spending habits of India. The...
The mandate As part of the partnership, Jung von Matt HANGANG will be responsible for:– Global campaign development– Creative strategy and storytelling– Multi-market rollout execution The focus will be on building a cohesive narrative that resonates across geographies while maintaining LANEIGE’s core brand identity. The context LANEIGE, a key player in the K-beauty segment, has...
In an era where brand storytelling is moving beyond products to purpose, Sun Pharmaceutical Industries is making a decisive play. The pharma giant has teamed up with Royal Challengers Bengaluru (RCB) to launch a new campaign film that centers around a powerful idea the belief in being No. 1. This isn’t just another sports partnership....
Kumar Saurav, Co-founder & Chief Strategy Officer, AdCounty MediaFor the last few years, the distribution of mobile products has followed the same pattern: create an application, gain a download, and compete for a place on someone’s home screen.That model worked when attention was abundant and app discovery was a brand new experience. However, the formula...
The journey of the Indian Rupee against the US Dollar is not just a story of numbers it’s a reflection of India’s economic evolution, policy shifts, and global positioning over nearly eight decades. From a modest ₹3.30 per dollar in 1947 to an estimated ₹94.11 in 2026, the rupee’s trajectory tells a deeper story of...
