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Laxmi Dental Limited Launches New Illusion Zirconia Campaign with Madhuri Dixit to challenge ‘Whatever’ mindset

Parents spend a lifetime choosing the best for their children, often without a second thought. When it comes to choosing for our parents, especially something as important as their smile, the same care and consideration matter. With this simple yet powerful message, Laxmi Dental Limited, one of India’s leading dental products and solutions companies, has...

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AGENCY09 turns 13; Charts growth with an expanded leadership team

AGENCY09 marks its 13th Anniversary withkey leadership elevations, as it embarks on its next phase of growth. The elevations strengthen the agency’s culture that is anchored in ‘We Deliver Growth’, bringing together strategy, content, technology, design, data and media to solve business challenges and deliver measurable outcomes for clients. The elevations recognise long-standing team members...

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Ladakh Marathon Secures Support of Key Partners as Race Strengthens Global Ahead Of 13th Edition

The Ladakh Marathon, the world’s highest AIMS-certified marathon and an Abbott World Marathon Majors Wanda Age Group Qualifier, has secured the support of eight key partners, including four new associations, for its 13th edition from September 10–13. The expanded partner base comes as the race continues to strengthen its position on the international running calendar,...

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Aditya Birla Sun Life Mutual Fund’s ‘The Comeback Morcha’ Adds  a Fresh Perspective to Teacher’s Day

This Teacher’s Day, Aditya Birla Sun Life Mutual Fund (ABSLMF), in collaboration with creative partner AGENCY09, goes beyond conventional messages of gratitude to ask a simple question,”While we remember our teachers, do we remember the lessons they taught us?” Built on this insight, the campaign titled ‘The Comeback Morcha’ crafted using AI brings familiar classroom...

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Wildflower Naturals Expands Quick-Commerce Presence with Swiggy Instamart

Wildflower Naturals, the consciousness-driven beauty and wellness brand that merges traditional Indian beauty practices with botanicals and modern formulating techniques, has extended its presence in the quick-commerce space through its tie-up with Swiggy Instamart. This expansion is a significant milestone for Wildflower Naturals’ omnichannel journey, which includes D2C, marketplaces, offline retail, and quick commerce on...

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Saad Abdullah: Driving Marketing Transformation Across the Global Mobility Landscape

Saad Abdullah is a marketing leader shaping the evolution of the mobility industry, with experience spanning brand strategy, OEM partnerships, commercial growth and emerging markets. His career has combined global brand management with market-focused execution across the automotive sector. Leading Marketing at Abdul Latif Jameel Abdullah currently serves as Marketing Director at Abdul Latif Jameel,...

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CheQ Mumba Masters Launch New Era with Interactive Welcome Event at Lead Partner Headquarter Ahead of Global Chess League Season 4

CheQ, one of the largest credit card bill payment platform hosted a warm welcome ceremony for it’s newly christened team, the CheQ Mumba Master in India, at its brand-new headquarters. The event brought together international grandmasters, franchise management, and CheQ executives to launch a partnership built on strategic alignment and shared ambition.   The team...

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Hiffin Receives Strong Industry Response at Photo Video Asia 2026 in New Delhi

Hiffin, a growing name in the imaging and photography accessories segment, received an encouraging response from photography enthusiasts, content creators, professionals and industry visitors during its participation at Photo Video Asia 2026, held from August 30 to September 1, 2026, at Bharat Mandapam(Pragati Maidan), New Delhi. The three-day exhibition brought together leading players and professionals...

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PURPLE Enters MENA Market With Regional Operations Launch

Global creative communications agency PURPLE has expanded into the Middle East and North Africa (MENA) with the launch of PURPLE MENA, headquartered in Dubai and led by Sonia Ben Maaouia and Emma Norström as Managing Directors. The new regional operation will provide a range of services including strategic communications, brand positioning, media relations, talent partnerships,...